General Assembly digital marketing class DGM11 final presentation on the content strategy and production plan used to launch of Epic Ping Ping.

6. WeWork
EF
thoughtbot
Everture
Mass Challenge
Wayfair
Wistia
Neoscape

7. WeWork
EF
thoughtbot
Everture
Mass Challenge
Wayfair
Wistia
Neoscape

8. WeWork
EF
thoughtbot
Everture
Mass Challenge
Wayfair
Wistia
Neoscape
- “FRONT-END vs BACK-END”

13. HOMEPAGE
MATCH PAGE
SIGN UP
FORM
FROM SUBMISSIONS GOAL
8 PEOPLE - TEAM A
8 PEOPLE - TEAM B
6 PEOPLE - RESERVES (3 PER TEAM)
10 PEOPLE - NO-PLAYERS
32 FORM SUBMISSIONS
HOUSE RULES MATCH LISTING

14. FROM SUBMISSIONS GOAL
8 PEOPLE - TEAM A
8 PEOPLE - TEAM B
6 PEOPLE - RESERVES (3 PER TEAM)
10 PEOPLE - NO-PLAYERS
32 FORM SUBMISSIONS
5%
20%
80%
HOMEPAGE
MATCH PAGE
SIGN UP
FORM
HOUSE RULES MATCH LISTING

15. FROM SUBMISSIONS GOAL
8 PEOPLE - TEAM A
8 PEOPLE - TEAM B
6 PEOPLE - RESERVES (3 PER TEAM)
10 PEOPLE - NO-PLAYERS
32 FORM SUBMISSIONS
5%
20%
80%
640 VIEWS
3200 VIEWS
4000 VIEWS
HOMEPAGE
MATCH PAGE
SIGN UP
FORM
HOUSE RULES MATCH LISTING
*In Google Analytics
VIEWS = SESSIONS

16. FROM SUBMISSIONS GOAL
8 PEOPLE - TEAM A
8 PEOPLE - TEAM B
6 PEOPLE - RESERVES (3 PER TEAM)
10 PEOPLE - NO-PLAYERS
32 FORM SUBMISSIONS
5%
20%
80%
640 VIEWS
3200 VIEWS
4000 VIEWS
HOMEPAGE
MATCH PAGE
SIGN UP
FORM
HOUSE RULES MATCH
LISTING
*In Google Analytics
VIEWS = SESSIONS

20. INFLUENCERS
MATCH
LAUNCH
MATCH
DAY
ATTENDEES
MATCH
LAUNCH
MATCH
DAY
ORGANIC
MATCH
LAUNCH
MATCH
DAY
(MATCH HOST / LOCATION)
(OUR SOCIAL NETWORKS)

21. INFLUENCERS
MATCH
LAUNCH
MATCH
DAY
(MATCH HOST / LOCATION)
Hi Matthew,
Please use the below for sharing. Thx a bunch!
SAMPLE COPY // Facebook
On OCT 18th our Boston office will host the first @Epic Ping Pong
match "Front-End vs Back-End". Amazing dev skills are a plus but this
time your backhand matters more. Join a team here:
https://goo.gl/WclkMR
{image attached}
SAMPLE COPY // Twitter
OCT 18th our Boston office will host the first Epic Ping Pong match
"Front-End vs Back-End". Join a team here: https://goo.gl/WclkMR
{image attached}
SAMPLE COPY AND IMAGE
-EMAIL
-SOCIAL

22. ATTENDEES
MATCH
LAUNCH
MATCH
DAY
-EMAIL
MATCH
LAUNCH
MATCH
DAY
WELCOME MATCH CONFIRMATION

23. ORGANIC
MATCH
LAUNCH
MATCH
DAY
-FACEBOOK
-INSTAGRAM
MATCH
LAUNCH
MATCH
DAY
MATCH
LAUNCH
MATCH
DAY
(OUR SOCIAL NETWORKS)

25. WeWork
EF
thoughtbot
Everture
Mass Challenge
Wayfair
Wistia
Neoscape
- “FRONT-END vs BACK-END”

26. thoughtbot - “FRONT-END vs BACK-END”
LOCATION THEME

27. Thoughtbot - “FRONT-END vs BACK-END”
Are you a back-end guru who thinks front-end is “easy”?
Are you front-end savant who think back-end just “the plumbing”?
Front-end developers will bring their bootstrapped templates
Back-end developers will bring their ruby red gems.
What’s more important: front-end or back-end?
Front-end developers will bring their sassy selectors
Back-end developers will bring their writhing python
who sits atop the development stack: front-end or back-end?
Front-end developers will bring their flexible box models
back-end developers will bring their bundles of beans,
Which stack will dominate on the ping pong table
Front-end developers will bring their hardware accelerated transforms
COPY

28. Thoughtbot - “FRONT-END vs BACK-END”
COPY
IMAGE

29. Thoughtbot - “FRONT-END vs BACK-END”
COPY
IMAGE
POST BODY COPY
SCHEDULE
PLATFORM

30. Thoughtbot - “FRONT-END vs BACK-END”
COPY
IMAGE
POST BODY COPY
SCHEDULE
PLATFORM

33. LINK TRACKING BY CAMPAIGN

34. KPI = SESSIONS

35. KPI = SESSIONS