10. New Web Design Rules
• Forget the fold
• HTML5 and CSS3
• Using typography as a design element
• Large Photographic Backgrounds
• Designing for Touch Screens, Not Mice
18. Mobile Commerce Statistics
• One in four consumers uses a smartphone while
shopping
• 62% are willing to buy via mobile this holiday
season if prompted by specials
• Amazon.com sold $1 billion through its m-
commerce site and mobile apps in 2010 and will
sell $2 billion in 2011
40. Social Media Campaign: Starbucks
Deals focused on improving sales and awareness:
• Free pastry day got publicity for their non-coffee offerings.
• Mayor deals often provide discounts on new products.
• Tax day’s free coffee promoted recycling — part of the
brand’s greener image.
• Publicity in the tech and social media worlds.
Source: Mashable
43. Cloud Computing
Cloud computing is the delivery of computing as
a service rather than a product, whereby shared
resources, software, and information are provided
to computers and other devices as a utility (like the
electricity grid) over a network (typically the
Internet).
46. 10 Technology Marketing Trends to Watch
1. Cloud Computing 6. Mobile Commerce
2. Social Media 7. Rise of the Mobile Web
3. QR Codes 8. Proliferation of Mobile Devices
4. Content Delivery Shift 9. Design Rules
5. Mobile Apps 10. Better Browsers
3 Promises and a Guarantee Time will fly You ’ll have fun You ’ll learn something you don’t know Guarantee – You will walk out of here with tangible ideas to market your business
3 Promises and a Guarantee Time will fly You ’ll have fun You ’ll learn something you don’t know Guarantee – You will walk out of here with tangible ideas to market your business