Preparing a Marketing Strategy for 2011: Marketing Office Furniture
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This is a webinar on how to prepare a marketing strategy for office furniture dealers for the 2011 year. Jason Kirby, the Director of the Office Furniture Marketing Program at eBoost Consulting, is the speaker for the webinar and covers a simple 5 step process to help facilitate the process for office furniture dealers to prepare their 2011 marketing strategy. You can learn more at http://officefurnituremarketing.com
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Preparing a Marketing Strategy for 2011: Marketing Office Furniture
- 1. Hello.
- 2. Preparing Your 2011 Marketing Strategy We will get started in 3 minutes @ 11:03am PST
- 3. Preparing Your 2011 Marketing Strategy Moderator: Jen Morris Speaker: Jason Kirby
- 5. Post your questions during and after the presentation in the text box to your right.
- 6. In the event of technical difficulties please standby for instruction
- 7. Slides and recording of today’s webinar will be available via our blog within 24 hours.
- 10. Defining a Marketing Strategy Why it’s Important The 5 Steps to a Successful Marketing Plan Action Items Recap
- 11. Marketing
- 12. Marketing
- 13. Marketing
- 14. Marketing
- 17. Defining Marketing The 4 P’s
- 18. Product
- 19. Product Price
- 22. Product
- 23. Product
- 24. Price
- 25. Price = Pricing Strategy
- 26. Price = Pricing Strategy
- 27. Place
- 28. Place
- 29. Place
- 30. Place
- 31. Place
- 32. Place
- 33. Place
- 34. Place
- 35. Product
- 36. Product Price
- 39. Promotion
- 40. Promotion (Defined) “ Promotion is the activities people use to communicate with others about their product or service and to convince them to use it. “
- 41. Promotion Buy Our Products
- 42. Promotion Buy Our Products
- 43. Promotion Buy Our Products
- 44. Promotion Buy Our Products
- 45. Promotion Buy Our Products
- 47. ? Marketing in 2011 Rebuild Website Setup Campaigns Start Ongoing Monitor Progress Monitor Progress Assess Results Reallocate Budget Monitor & Track Make Changes Optimize Campaigns Optimize Campaigns Reap Results
- 50. 3%-5% of Gross Revenue
- 53. Push vs. Pull 2.0
- 54. Push vs. Pull 2.0
- 55. Push vs. Pull 2.0
- 57. Offline vs. Online Saving 81% Per Lead Offline – Yellow page ads, outbound in print advertisements, and flyers Online – Pay-Per-Click advertising
- 59. The 5 Steps Identify Who Define Objectives Get Their Attention Influencing Action Track & Measure
- 60. 1. The Who
- 61. The Who
- 62. The Who
- 63. The Who
- 64. The Who
- 65. The Who
- 66. Your Customers
- 67. The Who
- 75. (alexander user case scenario) personas.
- 81. Action Item
- 84. Buy Our Products
- 85. Buy Our Products
- 86. Message #1
- 87. Message #1
- 88. Message #1 Message #2
- 89. Message #1 Message #2 Message #3
- 91. Why Are You Marketing?
- 95. Generate Leads?
- 96. Action Item
- 99. Decide on Resources The average thriving B2B firm spends 3%-5% of the gross revenue on marketing
- 100. 3. Get Their Attention
- 101. Your Message
- 103. Your Message
- 104. ? Your Message
- 105. ? Your Message
- 106. ? Your Message
- 109. Your Message Here Your Message Here Your Message Here
- 110. Media Buys Click Here! YOUR MESSAGE HERE
- 111. Retargeting
- 112. Action Item
- 113. Estimate Demand
- 114. Estimate Demand
- 115. Estimate Demand
- 116. Estimate Demand
- 117. Estimate Demand
- 118. Estimate Demand
- 120. 57%
- 121. 570 Clicks
- 122. 570 Clicks = Potential Clients
- 124. Conversion Rate
- 125. Conversion Rate
- 126. Conversion Rate
- 127. 1%-1.5% Average Conversion rate (without an optimized website and marketing plan)
- 128. 3%-7% Average Conversion rate (with an optimized website and marketing plan)
- 132. (alexander persona)
- 135. (alexander persona)
- 139. Action Item
- 140. ? Conversion Rate
- 141. Does Your Website Influence Your Personas to Take Action?
- 142. If Yes, Then Great
- 143. If Not, Then Reevaluate Your Website
- 144. 5. Tracking & Measuring
- 145. technology Google Analytics (free) 1 Call Tracking (per number fee) 2
- 146. key performance indicators visits (per traffic source) 1 phone calls (per traffic source) 2 email leads (per traffic source) 3 conversion rate 4
- 147. visits (per traffic source) 1
- 148. phone calls (per traffic source) 2
- 149. dynamic phone number insertion
- 150. dynamic phone number insertion
- 152. dynamic phone number insertion
- 153. dynamic phone number insertion
- 155. email leads (per traffic source) 3
- 160. conversion rate 4
- 161. key performance indicators visits (per traffic source) 1 phone calls (per traffic source) 2 email leads (per traffic source) 3 conversion rate 4
- 162. Action Item
- 164. RECAP
- 165. Defining Marketing The 4 P’s
- 168. Push vs. Pull 2.0 Saving 81% Per Lead Offline – Yellow page ads, outbound in print advertisements, and flyers Online – Pay-Per-Click advertising
- 169. 5 STEPS
- 170. 1. The Who
- 171. 2. Why Are You Marketing?
- 173. To Differentiate?
- 174. To Differentiate?
- 175. 3. Get Their Attention
- 176. Your Message Here Your Message Here Your Message Here
- 178. (alexander persona)
- 180. 5. Tracking & Measuring visits (per traffic source) 1 phone calls (per traffic source) 2 email leads (per traffic source) 3 conversion rate 4
- 181. Marketing
- 182. Marketing
- 183. Marketing
- 185. ? Marketing in 2011 Rebuild Website Setup Campaigns Start Ongoing Monitor Progress Monitor Progress Assess Results Reallocate Budget Monitor & Track Make Changes Optimize Campaigns Optimize Campaigns Reap Results
- 186. Contact Information
Notes de l'éditeur
- Set the expectation and clarify how long this will last and the structure
- Set the expectation and clarify how long this will last and the structure
- When you work with a client you don’t just tell them what furniture they need without visiting their location and providing a consultation. Marketing is the same way. It needs to be planned just like your space plannings
- Determining your product mix, which do you sell more of and why
- Determining your product mix, which do you sell more of and why
- Determining your product mix, which do you sell more of and why
- Determining your product mix, which do you sell more of and why
- Determining your product mix, which do you sell more of and why
- Determining your product mix, which do you sell more of and why
- Determining your product mix, which do you sell more of and why
- Determining your product mix, which do you sell more of and why
- Determining your product mix, which do you sell more of and why
- Determining your product mix, which do you sell more of and why
- Determining your product mix, which do you sell more of and why
- Determining your product mix, which do you sell more of and why
- Determining your product mix, which do you sell more of and why
- Determining your product mix, which do you sell more of and why
- When you work with a client you don’t just tell them what furniture they need without visiting their location and providing a consultation. Marketing is the same way. It needs to be planned just like your space plannings