If your nonprofit organization does not use TechSoup for software purchases, or participate in the Google for Nonprofits or Office 365 for Nonprofits programs, you are missing out. This is the slide deck from a July 24, 2014 MAP TechWorks workshop, covering the basics of those three programs and how to get signed up for them.
**NOTE: the link in slide 14 to sign up for TechSoup's newsletter is no longer correct. Please visit the TechSoup homepage to sign up instead.
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Nonprofit Technology Grant Essentials
1. MAP and MAP TechWorks
• Consulting and training for nonprofit,
social enterprise and philanthropic
organizations
• MAP TechWorks is our nonprofit
technology learning and networking
community
• Free and low cost workshops,
email support group, and
video interviews at
www.maptechworks.org.
2. Nonprofit Technology Grants 101
Presented by Jason Samuels
Director of Innovation and Technology
National Council on Family Relations
July 24, 2014
3. The big three
• TechSoup
• Google for Nonprofits
• Office 365 for Nonprofits
5. What is TechSoup?
TechSoup is a 501(c)(3) nonprofit whose
mission is to provide technology resources to
other nonprofits.
Since 1987, TechSoup donation programs have
served more than 210,000 charitable
organizations, saving them nearly
US$4 billion in IT expenses.
6. How to sign up with TechSoup
• Go to www.techsoup.org
• Register as an individual
• Then register your organization
7. How to sign up with TechSoup
TechSoup has to verify every application, a
process that can take up to several weeks.
Quickest and easiest way for TechSoup to verify
that you are a valid agent for your org is to
correspond with them using an email
address from your org’s domain.
8. How to sign up with TechSoup
If questions or issues arise during your
registration process, or to inquire about the
status of an application, TechSoup encourages
calling their Client Services Department at:
800-659-3579
-or-
415-633-9300
9. How TechSoup works
Nonprofit
“shops” for a
donation via
techsoup.org
TechSoup
confirms
donation
eligibility
Vendor
donates
technology
to the
nonprofit
TechSoup admin fees are
typically 90 – 96% discount
compared to retail price
Vendor claims fair
market value of
donation for tax
purposes
10. Donation programs available
through TechSoup
• Microsoft
• Symantec
• Adobe
• Intuit (QuickBooks)
• Citrix (GoTo Meeting / GoTo Webinar)
• ReadyTalk
• Many more!
11. Donation program eligibility and
restrictions
Each donation program has unique rules
regarding who they will donate to and how
much they will donate. Your eligibility for any
specific program depends upon:
• Category / subcategory selected when you
registered
• Size of your budget
• If you’re an advocacy organization
12. Eligibility and restriction examples
• Microsoft
– Up to 10 titles in any two year period
– No more than 50 licenses per title
• Adobe
– Up to 4 individual products or 1 suite per fiscal year
– Operating budget must be < $10 million
• Symantec
– Up to 2 titles per fiscal year
– Up to 100 licenses per title
– Operating budget must be < $10 million
www.techsoup.org/restrictions
13. Fiscal year vs. calendar year
• Many donation programs reset at the end of
the fiscal year (June 30)
• June is a good month to review which
programs are about to reset and ensure you
maximize your donation eligibility
• June is not a good month to contact
TechSoup with customer service or validation
inquiries – they’re swamped!
14. TechSoup New Product Alert Newsletter
• Products available for donation frequently
come-and-go
– New products are introduced
– Old products are cleared out
– Some products with limited supplies go in-and-
out of stock
• The best way to keep up is
TechSoup’s New Product
Alert Newsletter
15. TechSoup – more than just donations
Worth noting that TechSoup has a broader
mission than just product donations. They also
provide:
• Articles and how-tos
• Online forums
• NetSquared
• Caravan Studios
17. What is Google for Nonprofits?
Google for Nonprofits offers free access to
premium Google products for charitable
organizations.
Different from Google.org, which is their
charitable foundation.
www.google.com/nonprofits
18. Google for Nonprofits Eligibility
• Open to any U.S. 501(c)3 nonprofit
– (also available in England, Wales, Canada, Japan)
• Must acknowledge and agree to required
certifications regarding nondiscrimination
and donation receipt and use
• Not available to governmental entities,
hospitals or healthcare orgs, schools
or other educational institutions
Help on eligibility guidelines
19. What is Google for Nonprofits?
Big three products:
• Google Apps for Nonprofits
• Google Ad Grants
• YouTube Nonprofit Program
21. Google Apps for Nonprofits
• Retail cost is $50 / user / year
• Free email hosting: Gmail platform but with
your organization’s domain address
• 30 GB of storage per user across Gmail and
Google Drive
• Online documents, spreadsheets, slides
• Google Calendar
22. Google Ad Grants Program Details
• A daily budget set to $329 USD, which is
equivalent to about $10,000 per month
• A maximum cost-per-click (CPC) limit of
$2.00 USD
• Only run keyword-targeted campaigns
• Only appear on Google search result pages
• Only run text ads
• Top position will always go to
a paid ad if competing
www.google.com/grants/details.html
24. Google Ad Grants Program Eligibility
• Open to any U.S. 501(c)3 nonprofit
– (program also available in 40 other countries)
• Must link to only one nonprofit website
• You must log in at least once a month and
make at least one change to your account
every 90 days
• No commercial advertising allowed
• Ads must reflect org’s mission
http://www.google.com/grants/eligibility.html
25. Google Ad Grants
• Quality traffic takes effort and patience
• Integration with Google Analytics provides
rich data about traffic driven through ads
• An ad’s Quality Score is a variable you can
focus on to make your ad appear more often
• More tips and advanced tricks
in this blog entry summarizing a
DemandQuest seminar
• Power users can apply to upgrade
to Grantspro, up to $40K/month
26. YouTube for Nonprofits benefits
• Embed a donate button directly on your
YouTube channel
• Allows for call-to-action overlays which link
to external websites or donation forms
• Access to Live Streaming platform to
broadcast your events
https://www.youtube.com/nonprofits
YouTube Nonprofit partner features
27. YouTube for Nonprofits Program
Eligibility
• Open to any U.S. 501(c)3 nonprofit
– (program also available in 13 other countries)
• Must remain in good standing in regards to
copyright violation strikes
– Live Streaming access terminated after two Content ID matches
– Three copyright strikes and your account may be deleted
YouTube Copyright strike basics
28. Google for Nonprofits
Notes from Google for Nonprofits training from
the 2012 Nonprofit Technology Conference
30. What is Office 365?
“Office 365” refers to subscription plans that
include access to Office applications plus other
cloud-based productivity services that are
hosted by Microsoft.
Some Office 365 plans also include a license for
the latest desktop version of Microsoft Office.
31. What is Office 365?
• Exchange Online
• SharePoint Online
• Lync Online
• OneDrive for Business
32. Office 365 for Nonprofits plans
Sm. Business S.B. Premium E1 E3
Users Up to 25 Up to 25 Unlimited Unlimited
Exchange • • • •
Lync • • • •
SharePoint • • • •
OneDrive • • • •
Desktop Apps • •
Mobile Apps • •
Yammer • •
Advanced email •
eDiscovery •
B.I. platform •
Cost Free! $2/user/mo. Free! $4.50/user/mo.
34. Office 365 for Nonprofits – how
to sign up
• Start by signing up for the free E3 trial or
Small Business Premium trial
• Apply for a nonprofit donation status
• Once approved, provision donated licenses
• Important: if planning to use
only donated licenses, all users
must be switched over before
the free trial period ends.
35. Office 365 vs. Google Apps
• Competing platforms offering many of the
same basic functions
• Microsoft Office is more established in the
enterprise, is a more mature platform, and
has more features
• Google Apps real-time collaboration and
Gmail are best-in-breed web-based platforms
• Office 365 offers deeper access to
advanced features, is also more
complex to set up
36. Office 365 resources
• Blog post: Real world lessons from migrating
email to Office 365
• Tech Impact $300 DIY Office 365 Migration
Program