Among the duties of marketers are analyzing consumer needs, developing products to meet those needs, developing pricing and communications strategies and more. All of these skills are taught to students of Business Administration - Marketing.

1. Business Administration - Marketing At Centennial College
Includes Courses That Are Vital to Career Success
At Centennial College, students can complete business marketing
training that gives them an opportunity to learn theory and also to
apply that theory in a number of ways. This is beneficial as today’s
employers hire employees who are as comfortable with marketing
concepts such as analyzing consumer needs and developing products
and services to meet those needs; anticipating competitors’ actions
and reacting swiftly to shifts in the environment; developing pricing
and communications strategies; as well as interacting with suppliers,
customers and the public; as they are with applying them to real
world situations. Positions for those who have completed the Business
Administration - Marketing program include: sales representatives,
direct marketing coordinators, sales and promotion coordinators,
assistant product managers, marketing research analysts and
customer relationship managers.
Three years in length, the program’s application process requires
students to have completed an Ontario Secondary School Diploma
(OSSD) or equivalent, or have mature student status (19 years or
older); English Grade 12 C or U or equivalent, or skills assessment
and Math Grade 11 C, M or U, or Grade 12 C or U or equivalent or
skills assessment.
The offering first allows students to obtain a general overview of
business and marketing by having them attend courses that are
common among most Centennial Business Marketing programs.
They then advance to Business Marketing-specific topics. Regardless
of the topic, students benefit from the expertise of experienced faculty
members in an interactive environment that sees them grasp
concepts through case studies, guest lectures, presentations, projects,
and computer simulations and technologies.
These are some of this program’s most beneficial courses:
Marketing Communications: This course differentiates between the
agency and client sides of advertising. Students focus on the
application of media reports and marketing research information to
the development of objectives and strategies for marketing
management, advertising, sales promotions, publicity, media and
creative execution.

2. Marketing Research: Examined in this course is the criteria used in the
decision to conduct marketing research and in the choice of marketing
research options. The offering also looks at the relationship between
marketing and marketing strategy.
Strategic Marketing Planning: Students of this course learn to assess
customer value and loyalty, marketing performance and how the
different marketing strategies contribute to the profitability and
growth of organizations. In addition to blending theoretical and
practical applications, students are also taught modern marketing and
analytical models.
Professional Selling: To get students to develop successful sales
presentation skills, emphasis in this course is on pre-selling activities,
techniques and procedures to use during the sales interaction and
post sales activity. Training in Professional Selling includes roleplaying sales situations, readings and groups discussions.
Interactive Marketing: There are a few aspects to this course. Firstly,
students learn the importance of creating a customer-centric approach
to the marketplace, along with specific strategies for building longterm customer relationships. They then learn about direct marketing,
which focuses on campaign management strategies — especially the
effective use of databases to find customers and directly market to
them. Finally, in learning opportunities for digital marketing, students
develop skills in the selection and implementation of strategies that
exploit the potential of websites and mobile devices for engaging
today’s consumers.
To graduate from Centennial College’s Business Marketing program,
students must maintain a C grade average and an overall GPA of 2.0.