Zara Fashion : Marketing Strategy and M.I.S.

ZARA: Fast Fashion Case Study M anagement I nformation S ystems January 26, 2010 Presented By: Group- 1

Agenda About Company Information Systems Analysis & Conclusion

ZARA ,[object Object],[object Object],[object Object],[object Object]

ZARA- Goals These goals helped to formulate a unique value proposition: to combine moderate prices with the ability to offer new clothing styles faster than its competitors.

ZARA- Business Model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Information Technology @Zara DBMS A DBMS is a set of software programs that controls the organization, storage, management, and retrieval of data in a database. E.g MySQL , Oracle ERP ERP software applications to improve the performance of organizations' resource planning, management control and operational control. e.g SAP ,people soft Centralised server managing and controlling of data and command from single point e.g Napster RFID Radio-frequency identification (RFID) is a technology that uses communication via radio waves to exchange data between a reader and an electronic tag attached to an object, for the purpose of identification and tracking. E.g Barcode detector

Information Technology @Zara ,[object Object],[object Object],[object Object],[object Object],[object Object]

IS practical Implementation , showing its potential for supporting enterprise growth

Design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Manufacturing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Distribution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Distribution center in La Coruna Factories in Arteixo

Advantages ,[object Object],Zara’s Business System through the Value Chain Forward Vertical Integration – Reduces Bullwhip effect Backward Vertical Integration – Reduces Cost and Improves Quality

Retailing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Potential for supporting enterprise growth

Enterprise growth Correct prediction of Buying Behaviour and trend analysis Market research on university campuses, discos, mall etc. Feedback from stores Sales report Helps in taking quick decisions Regional managers analyse the collected feedback. Analysis used by designers to introduce new product line and modify existing ones Designers decide with commercial teams on fabric, cut, price of new garments. Inventory Control Distribution Constant stream of information Leads to constant input in product development process. Control early investments in raw material, direct and indirect of process and production capabilities. Communication and IT are essential in maintaining constant interface of various functions of management and production control.

Enterprise growth Cont ,[object Object],[object Object],[object Object],[object Object],[object Object]

People ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Database ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Hardware/Software ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Procedures ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Key Success Factors for Zara ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

References ,[object Object],[object Object],[object Object],[object Object],[object Object]

Zara Fashion : Marketing Strategy and M.I.S.

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Zara Fashion : Marketing Strategy and M.I.S.