In this presentation, Shelly goes over what constitutes an effective sales page for optimal conversions and lasting impressions, with actual examples! TRY BUILDERALL WEBPAGE BUILDER FOR FREE! https://eb4.co/BUILDERALLFREEPLAN

1. How to Build an Amazing
Sales Page
TRAINER: SHELLY “BUILDERALL DIVA” TURNER

2. What is a Sales Page?
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3. What Makes a GREAT Sales Page?
 A compelling headline
▪ Encourage visitors to read more
▪ Focus on what your customers are getting
▪ Bold, true promises
 A fascinating lead
▪ Put the most important things at the top (1st fold)
▪ Get their attention
▪ Hit a pain point with a solution
 Benefit-driven subheadings
▪ They know what the offer is, so now wow them with benefits
▪ Benefits beyond the product
▪ Appeal to what your customers want
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4. The Importance of Images/Video
 Embrace the mockup
▪ 3D versions for books, DVDs, videos
▪ Niche images
 Screenshot tools
▪ Use your own images and mask
 Video tools
▪ Talking head vs. screenshare (or both)
▪ Intro/outro
▪ Call to action
 Importance of a share image
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5. Convince Your Visitors to TAKE ACTION
 Have a clear CALL TO ACTION
▪ Contrasting button
▪ Clear wording WITH PRICING
▪ A bit pushy
 Make a guarantee
▪ 7/30/60 days
▪ Money back
▪ Satisfaction guaranteed
▪ No questions asked
 Signoff?
▪ Signature
▪ Relationship
▪ trust

6. Make the Sales Decision Easy
 Add testimonials
▪ Thank you
▪ Used product
▪ No testimonials?
 Share your stats
▪ Sales/units sold/users
▪ Satisfaction surveys
▪ Awards
 Share your story
▪ About us
▪ How you got started
▪ Why you got started

7. FREEBIE: Traffic…traffic…traffic
 Make your ads relevant
 Web design = web design
 Dog training = dog training
 Children’s daycare = children’s daycare
 Align it to your audience
 Men/women
 Married/single
 Speaks English/speaks Italian
 Highlight the best benefit
 What pain point does it hit the best?
 Can your product solve it?
 How?
 Quality images are important!
 Hire someone if you cannot do it!!

8. Examples:
Live Off Your Passion:
https://liveoffyourpassion.com/
Things that went right:
• The short video gives an engaging overview of the
service.
• The copy under the “Any of these sound familiar?”
section empathizes with the readers.
• A strong guarantee allows buyers to get their money
back if they’re not making a living doing something
they love in 90 days.
• Several brief case studies of people who have
turned their lives around reinforce the value of the
program.
• Myriad detailed testimonials boost credibility.
• Multiple cooperative CTAs give the prospect a
number of chances to convert.
• A bright call-to-action with unique copy draws
readers to it.
Things that went not-so-right:
• The copyright is 2016. If this is page is old, is the offer
still good? What else is out of date?

9. Examples:
My Copy Blogger:
https://my.copyblogger.com/
Things that went right:
• Several CTA’s driving the same action work together to
convince the reader to convert.
• Benefit-centric subheads break up the copy to make it
easily readable.
• Testimonials from real people and their respective brands
make for a persuasive addition to this sales page.
Things that went not-so-right:
• The headline doesn’t convey much of a benefit… unless
you consider the tiny print above the red banner to be a
headline. And even then “accelerate your skills and
success” are vague benefits.
• Testimonials without photos are far less powerful than
those with. Remember: the more information you include
about someone vouching for your business, the more
credible those people become to your reader.

10. Examples:
Renegade Strong:
https://go.renegadestrong.com/muscle-building-workouts31529452
Things that went right:
• The headline takes advantage of our desire for quick
results: “THE SMARTEST WAY TO GET JACKED, STRONG &
LEAN”
• The 30-day money back guarantee makes prospects
more comfortable with purchasing.
• Authority badges flaunt where the author has been
featured.
• Bulleted copy makes the page easier to read.
• Case studies prove that the program works. Not only that,
but the writer takes it to the next level by offering to put
you in touch with them.
• No navigation makes this sales page impossible to leave
without exiting the browser window or clicking a CTA.
Things that went not-so-right:
• Can you find a negative?

11. Summary
 Sales page elements
▪ An attention grabbing and punchy headline
▪ A sub-headline that describes who your product is for and why it’s
valuable
▪ Make use of GREAT images/video, share image
▪ Relatable text that shows the value in your product
▪ Case studies, stats, or real-life results from your product
▪ Testimonials or social proof
▪ A money-back guarantee
▪ Tested and working enrollment buttons

12. Now lets build one in Cheetah!
 Panel with an attention getting headline and subheadine
 How we can use images
 Text panels
 Stats panel
 Testimonials
 Guarantee panel
 Buttons
 Super checkout
 Footer
 Thank you page

13. Next DMJoin: What is Digital Marketing?
 See you all around the internet at on a Builderall
training near you!