Havmor project by Jawid Joya

1. A project report on havmor ice cream
1.1 INDDUSTRY PROFILE
Introduction
Though India has a low per capita ice cream consumption of 300 ml
per annum, the trend is slowly changing due to a number of reasons.
DARE explores the dynamics of the business.
Indian summers are synonymous with ice creams. Come summers,
and you will see a number of colourful.
Pushcarts selling the choicest of ice creams in numerous flavours
from the traditional vanilla and chocolate to unusual varieties like
Mother Diary’s Shahi Nazrana. If that doesn’t baffle you then the ice
cream range definitely would, for example the ice cream range for the
children would be entirely different from that for the teenagers or for
that matter adults. Or, for those who like to have ice cream in peace,
there are a number of ice cream parlours that are opening shop.
But did you know that a 100 ml scoop of your favourite ice cream
that you ordered may contain up to 50% air! This makes the business
a highly profitable venture to get into – sometimes, the profits can go
upto 100%! However, there are several challenges to this business as
well. In this story, DARE attempts to find out the dynamics of the
business.
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2. 1.21.2 Company ProfileCompany Profile
In 1944, a young professional, Satish Chona, started an ice cream
shop, by the name of Havmor, in Karachi in 1944. Initially it began as
a part time venture to supplement the family income.
The subsequent three years saw it becoming a popular local brand.
But in 1947, in the wake of the India-Pakistan partition, he was
forced to leave everything behind and migrate to India. He tried
setting up a new venture in couple of Indian cities- Dehradun and
Indore butthen ultimately settled in Ahmedabad. Starting from
scratch, Satish Chona began operations from a handcart at the
Ahmedabad railwaystation, churning out ice-cream manually. He
called this fledgling brand HAVMOR- a short form of Have More-
promising the customers more value for money and more taste to
relish. Achhai, Sachhai and Safai (Goodness, Purity/honesty and
hygiene) were the guiding values that endure to date.
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3. A project report on havmor ice cream
From the Present to the Future
The West was won by taste, innovation and quality. In the last
six decades, from a handcart, Havmor has grown into a delicious
facet of daily life of a large part of Western India. It is available
through 20,000 + outlets across Gujarat, Maharashtra, Rajasthan
and Madhya Pradesh.
Havmor has more than 160 products, possibly the most
extensive range in India. The Company has 200,000 liters per
day, ISO 22000:2005 and HACCP certified state-of-the-art
manufacturing facilities. In the next two years the capacity is
planned to double. The existing Group turnover is Rs. 2.3 billion
which is expected to cross Rs. 3 billion by 2012-13.
The third generation- Ankit Chona- is contributing to the
business, building on the core values. He is the driving force in
expanding the Restaurant Division as well as popularizing the
Company owned Ice cream and Fast Food Parlors- Hav Fun. He
is leading the modernization and standardization process of the
Company.
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4. Quality Policy
For us, any purchase made by any customer across our more than
20,000 outlets is a moment of truth- that smile of delight with the
first bite is our motivation. More than the 35% market share in Ice
creams in Western India, it is the 100% mind and heart share of our
loyal customers that we value.
Standards
We believe in maintaining and nurturing an environment conducive
to highest standards of quality at every level- from products to
infrastructure and from processes to people.
Continuous up gradation of technology, innovation and team
development are the ongoing constants at Havmor which translate
into a synergy of excellence.
Certifications
Our state-of-the-art 200,000 LPD manufacturing plant is one of
India’s most advanced ice cream production units. Complete hygiene
is a key feature in our world-class plant’s processing facilities. Even
the packing at our plants conforms to international norms (see
certificates)
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5. A project report on havmor ice cream
HACCP Certification
ISO 9001:2008 Certification
1.3 MISSION, VISSION AND VALUES
• Mision:-
“Good, Truthful, Clean” Enterprising Ethos
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6. Satish Chona, the founder of Havmor, began his enterprise half
a century ago with a simple guideline -- Achchai, Sachchai,
Safai (Goodness, Truthfulness, and Cleanliness).
The succeeding generations at the helm of the company
translated this axiom into a way of life and business. Only
the finest ingredients go into the making of Havmor Ice
Creams. The whole manufacturing process conforms to
global standards of hygiene. And the company’s trade
practices are kept totally transparent.
Based on new generation technology and in-house R&D,
the company keeps formulating new tastes at frequent
intervals, and surprising its consumers. It has also
diversified into other food items, through a high profile
Restaurant Chain.
Today, six decades later, Satish Chona’s simple philosophy
still continues to be the corporate axiom of the Havmor
conglomerate.
And the company values its entrepreneurial self-esteem,
market image and reputation for financial uprightness
above its pure business interests.
• Vision: - Create an environment where business
confidence is built through best business practices and is
fostered in an atmosphere of trust and respect between
providers of goods and services and their users for
ultimate benefit of society and the nation.
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7. A project report on havmor ice cream
• Values:-
 To adhere to Quality Management System in order to
maintain process distinction.
 To achieve micro level product research activity to offer
high quality Ice cream to their consumers.
 Listening to their clients and consumers.
Havmor is providing equal opportunities for skill
development and personal performance to their
employees.
1.4
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8. Havmor Ice cream pvt ltd. due to great high quality of many ice cream
products and great achievements in the field of ice cream distribution
among its consumers in all over India has been received many honors and
awards from many association and organizations.
1.5
 Brand name :- Havmor
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9. A project report on havmor ice cream
 Type of Organization:- Private Limited Company
 Establishment Year:- 1944
 General Manager: - Mr. Pradeep Chona.
 Assistant M. Manager:-Mr.Dherin Shah
 Purchase Manager:-Mr.Ajay Mistry Shah
 Finance & Account Manager:-Mr.Vatsal Parekh
 Stores Management:-Mr.S.K. Shetty
Office Address:-Havmor food Pvt Ltd.,Relief Road,Ahmedabad.
 Factory Address:- MODERN INDUSTRIAL ESTATE;
BHINED NARODA FIRE STATION:
NARODA ROAD;
AHMEDABAD.
 Competitors:- Amul, Vadilal, Kwality walls,
Dairy den. Etc.
 No. parlours & Restaurant:- 13
 Outlet centers: - Navrangpura, Satellite, Panchavati, Relief
Road.
 Level of Expand:- International
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10.  Havmor parlour:- Satellite, Vastrapur, Arjun complex
 Current Market Status:-Blue Chip Ice Creams brand of
Western India. Among the top three in sales.
 Diversification:-Foods & Snacks
 Activities:-Chain of Parlours & Restaurants spread out
in Ahmedabad and Vadodara.
 Dealer Network:-3,800+ Expansion underway.
Head quarter: - Ahmedabad
HAVMOR ICE CREAM have been set up on co-operative
principles and has a commitment to provide remunerative price
to the producers on one side and sale of high quality ice cream
to consumers in the city of Ahmedabad at a fairly reasonable
price.
This could be achieved only due to proper planning of
cream. The company has its own working capital
generation system which has so far generation around Rs.1
crores as deposit from societies for which interest is
paying regularly.
Today HAVMOR has earned a good name. It is the largest
food chain in whole state. Today it’s uses 2000 liters milk
every day. Annual turnover is at Rs.30crores. It has its
priorities set: -
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11. A project report on havmor ice cream
 Ice cream
 Family pack
 Cones
 Candies
 Seasonal flavors
This could mean scarifying the more profitable high end
products.
Today HAVMOR means different thing to different people.
For an urban consumer HAVMOR is best fast food.
For an average consumer HAVMOR is something delicious.
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12. 1.61.6 LOCATION & LAYOUTLOCATION & LAYOUT
In this factory of manufacturing it the machines are
arranged according to the process they perform in the
plant.
Company produces 150 different varieties of products
and distributes throughout the Gujarat by its annual
turnover of Rs.300crores.
The location of the company is very good and safe in
sufficient area like Naroda. They get easily their
production-needed raw materials.
 Availability of Raw Material
 Availability of Labors
 Facility of Transportation
 Availability of Power supply
 Availability of Financial facility
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13. A project report on havmor ice cream
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15. A project report on havmor ice cream
2.1 What is production?
“Production is a process of conversion of raw material
into finished goods with the use of different
resources.”
And the production process is the combination of
certain steps to obtain the final product. These steps
collectively are said as process.
Many processes are undertaken in creaming before the
milk & milk products reach the hands of the final
consumer.
Because of the processing the life expectancy of these
perishable items increases and they may be preserved
and retained for a conger period without any
deterioration in the quality.
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16. RAW MATERIAL
There is several of raw materials that is used in
Havmor during ice cream making process. Major raw
materials used for making ice cream are as follows:
Milk
Cream
Skim Milk Powder
Dry Fruits
Flavors
Sugar
Stalinizes
Chocolates
Emulsifier’s agents
All materials used in process are managed by
storage department and their quality is checked by
research and development department.
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17. A project report on havmor ice cream
PRODUCTION PROCESS
The Process for manufacturing ice-cream passed through
various stages the chart given bellows shows the ways in
which ice cream reaches us after manufacturing stages.
Ice cream manufacturing

Ice cream filling

Marketing Channel

Marketing channel

cold storage

Transportation by A.C. isolated vehicles

Distributors

Dealers& customer
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18. Production process Chart:-
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19. A project report on havmor ice cream
Max Chiller (24c°)
Aging vat
Batch freezer Candy tank Flavor tank
I/C vessel flavor Addition of color candy
Cone filling matching Cup filling (33c°)
Chocolate coating tank
Packing table Packing table
Hardening tunnel Hardening tunnel
To cold storage (-35° c) To cold storage (-25°c)
To cold storage (-25 °c)
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20. The various process under gone by the dairies are as
follows: -
Pasteurization:
The word “Pasteurization” has been named of the name
of the eminent French Scientist, Louis Parture, who
studied that heating of liquid, to a high temperature
considerably improves their keeping qualities. This
process is widely employed in almost all the dairy
operations, in general the word “pasteurization” can
not the heating of milk & milk products to a
temperature which destroys almost all the micro
organization present and that too without significantly
affection the properties of these products.
The milk is warmed nicely and from it milk cream is
produced. Because milk is refined and tested nicely
from the dairy only no need to be tested it. Making
cream add needed dry fruits and sugar, Stabilizers and
chemicals in it. Sugar is mixed in milk while
warming. Cleaning of dry fruits and cutting is done by
over machine very nicely.
They make different varieties by ice cream by different
process.
They pack than nicely and store in cold storage at –
25% Celsius to –30% Celsius.
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21. A project report on havmor ice cream
Production machines
Previous chart we know that in ice-cream production
need various machines.
1) Automatic canady machine.
2) Formula stand.
3) Continuos freezer.
4) Automatic filling machine.
5) Flavour mixing tank
6) Fruit feder ripple machine.
7) Spiral hardening tunel.
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22. Havmor company produces various and different and delicious products.
This is the only company that produces maximum products.
 Candies
• Kala khatta pop
• Lolly pop
• Orange bar
• Kacchi keri
• Double hit
• Mini chocobar
• Kaju candy
• Classic chocobar
• 3-D bar
• Raspberry dolly
• Mango dolly
• Chowpaty kulfi
• Zulu bar
 Small Cups (50 ml)
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23. A project report on havmor ice cream
• Vanilla
• Royal gulab
 Big Cups (100ml)
• Royal gulab
• Vanilla strawberry
• Chocolate bonanza
• Chips kaju drakash
• Choco chips
• Butter scotch
• Kaju anjir
• Kesar pista
• Raj bhog.
 Cones (120 ml)
• Ringo bings
• Choco vanilla
• Strawberry
• Chocolate
• Butter scotch
- Raja rani
 Novelties
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24. • Malai kufi
• Cut roll
• Badam pista kulfi
• Raja rani roll cut
• Sandwich ice cream
• Fifty fifty roll cut
• Cassata cut
• Super sunda bon-bon
• Volcano.
 Ice cream soda
• Orange
• Lime
 Family and party packs
• Royal gulab
• Vanilla kaju
• Draksh
• Butter scotch
• Chocolate chips
• Fresh strawberry
• Bonanza bananza
• Swish cake
• Kaju anjir
• Kesar pista
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25. A project report on havmor ice cream
• Lonavli
• Almond carnival
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26. 3.1 HUMAN RESOURCE
MANEGEMENT
The overall responsibility of manufacturing are interested to vice
president who is supported by different functional health leaking after oral
solids, quality control production planning and control and utilities.
Personal department is the main part of the each and every company
without the person company can do nothing and cannot earn profit.
Organizational Structure
Managing Director
General Manager
Assistant Manager
Executives
Officer
Assistant
The company has good relationship with his employees. It provides them
insurance also company tries to give them basic facility. Every employee
gets uniform from the company. Aim to increase employee’s salary. 240
people working in that department most of them are classifies in three
different groups, supervisors, engineers, workers.
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27. A project report on havmor ice cream
Recruitment :-
Recruitment refers to attempt of getting interested
applicants and providing a pool of prospective employees so
that we can select right person for right job. In HAVMOR
the recruitment sources can be classified into two broad
categories.
Selection :-
Selection is the processes in which candidates for
employment are divide into two classes those who are to
be offered employment and those who are not offered
employment.
The selection process of HAVMOR CO. is done as
under.
• Preliminary Interview
• Application
• Interview
• Final Selection
Following are the broad heading under which the
guiltiest desirable for a suitable candidate may be
grouped.
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28. Educational and Technical Qualification :-
• Intelligence
• Responsibility involved and intuitive.
• Ability to command to obey.
• Health and physical.
• Ability to work in the condition in which the job is
performed.
Training Initiatives :-
Training is the organized produced by which people
mean knowledge or skill for definite purpose.
In this modern early trading is very important. In
HAVMOR ice-cream there is also modern type of
machine which flow modern technology. So they, teach
them how to use machinery.
Transfer:-
Transfer refers to change in jobs involve little or no
changes in status responsibility and pay.
HAVMOR Co. does transfers to their employee.
Employees are transferred from one shift to another shift as per
the requirement.
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29. A project report on havmor ice cream
Promotion:-
Promotion is term, which covers a change and need higher
responsibilities. It normally also means increased pay and better
terms and condition of services, resulting into, a higher status of rank.
Most organization promotes their employee either based on
their seniority or base on their merits.
In HAVMOR PVT LTD while giving promotion to the employee, they
do not consider seniority basis but consider merit basis means the
company involves the performance review of the employee for
promotion procedure.
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30. FACILITIES PROVIDED TO THE
WORKERS
As Naroda in one and only one manufacturing unit
there are 600 workers are employed divided in three
shifts: -
1. 150 workers
2. 50 workers
3.50 workers are regular ones
They work in two shifts day and night; manufacturing
work goes on only in day and in night preservation.
• Wages & Salaries
HAVMOR Ltd. Provide monthly expenditure on
salaries is approximately 6 lacks, out of which 4 lacks
are paid to the regular employment & 2 lacks to
contractual workers.
• Provident Fund: -
Contribution of provident fund is made on a monthly
basis predetermined rate to appropriate authority on
accrual basic and charged to them.
• As per the accounting standard issued by the
institute of chartered accountants of India, the
company is required to make provision for leave
encasement on accrual basis also.
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31. A project report on havmor ice cream
• Gratuity: -
In manufacturing divisions the liability towards
gratuity in respect of eligible employees is covered by
a group gratuity scheme with life insurance
Corporation of India.
• Management Division: -
The company is funded its liability for payment of
gratuity for the employment of proper division to on
approved gratuity invest fund and the annual
contribution to the said fund is charged to the revenue
accounts on the basic of actuarial valuation.
◊ Special Benefits: -
I. The company provides 25 quarters to the workers.
II. One for outside employees the company also
provides the staff, but specially from A ‘bad.
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32. EMPLOYEES BENEFITS & SERVICES
A qualified person is appointed to visit the factory daily. Every
different and indirect employee is subjected to techniques. The
medical report shall cover various aspects viz, eye sight, blood
pressure, physical fitness etc.
The personnel is where respect the medical exemption reports
not found satisfactory i.e The physical fitness of the personnel is
not as per the required standard are to be duet with by affecting
necessary trades or otherwise as deemed fit in to the context at
the circumstances.
The company provides them good atmosphere and salary. Every
employee get uniform form the company. Aim to An increase
employee’s salary.
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33. A project report on havmor ice cream
33

34. 4.1 Introduction to Marketing4.1 Introduction to Marketing
Havmor food has established a new strategy; Business unit
called micro Marketing division the rural markets of India.
The division queries market generic marketing Began to play an
increasing important role with the certain be colony personating
world over with the coming of important of generic market in
India and it gaining fool hold in certain market with in a very
short span of this division has established its self in the market.
The goal of marketing is to create customer’s satisfaction
profitable by building value-laden relationships with
important customers. The marketing department can not
accomplish this goal by it self it must team by closely with
other department with organization through out it entire
value delivery system to provide superior value customers.
This marketing calls up every one in the superior value and
satisfaction.
To make all the work smoother the group has created division
has its own special identity in the market and it tops products.
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Advertisin
g
Advertisin
g
Packagin
g
Packagin
g
SellingSelling
Marketing Department

35. A project report on havmor ice cream
Organization of the marketingOrganization of the marketing
DepartmentDepartment
The marketing manager Mr. Kaunal Desai handles the marketing
department of the company. He works directly under the general
manager Mr. Pradip Chona Basic ideas of packaging and
designing coups from Mr. Chona and the rest marketing work is
governed by Mr. Kamal Desai under there are three regional
affairs respectively in ahmedabad, Rajkot and Surat Which are
not hot market of the company under the three regional affairs
there courses distribution 800 retailers under distributors work to
make available ice cream to the altimeter consumers. Also seven
executive’s havmors parlors in ahmedabad work directly under
the regional manger in charge the whole scene become
understandable with the help of following diagrams.
The following chart represents the entire organization structure
of the Havmor Company.
Now the organization structure of marketing department.
General Manager
[Mr.Pradip Chona]
Marketing Manager
[Mr. Kamal Desai]
REGIONAL REGIONAL
REGIONAL
MANAGER MANAGER
MANAGER
(A’ BAD) (SURAT)
(RAGKOT)
Distributors Distributors
Distributors
Retailers Retailers
Retailers
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36. Consumers Consumers
Consumers
Distribution:-
In the field of marketing channel of distribution
indicates the routes of pathway through which goods and
service flow or move form producer to consumers. The route
of channel of distribution includes the manufactures and the
consumer as well as all intermediates. These components are
linked in the channel system by one or more of the marketing
flows such as transfer of title of ownership physical
distribution of merchandise and the flow of money in the
form of payment of prize and other dues.
The channel of distribution of Havmor is a follows:-
• Manufacturer
• Whole seller
• Retailer/Broker
• Customer
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Manufacturer Whole sellerWhole seller Retailer/BrokerRetailer/Broker CustomerCustomer

37. A project report on havmor ice cream
The above channel strategy defines channel members
the finished goods first go to C&F agent, is not available
than finished goods directly go to distributors.
Ho (i.e. Ahmedabad office) constantly witches the
moment the order given in dispatch department by various
C&F agents and distributors.
Marketing department also coordinates with
dispatch department to get the order from C&F agents
and distributors and try to see the moment of dispatch the
order as early as possible by clubbing various distributors
in one route. And at last dealer get the goods from the
distributors.
Packing:-
Ice-cream consumer in India are generally
children and young people to attract these consumer ice-
cream manufactures. Try hard to make their packing
attractive.
Packing plays a large role in marketing of
ice-cream products many different packing size and type
37

38. packing material. Ice-cream is marketing in their type of
packaging.
The mostly popular is a cup of 100-150ml
sold @Rs = 10=20 prize range. Ice-cream at this price
range is generally brought for immediate consumption.
They are available everywhere from big super market to
local retailers.
PricingPricing
First we know that what is price? Price is the amount or services
or the same of the values that consumers exchange for the
benefits of having or using the product or services.
Havmor Food Pvt. Ltd. Have 2 factors affecting to price
decision.
{A} Internal factor affecting to the pricing decision.
 Marketing mix strategy:-
Havmor has made own marketing mix strategy, price is
only one of the marketing mix tools that a company uses
to achieve its marketing objectives.
 Cost:-
Havmor has estimate the cost set the floor for the price
that the company can charge for its products. The both
cover all lots costs for producing, distributing, and
selling the products and delivers a fair rate of return for
its efforts and risk.
 Organization Consideration:-
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39. A project report on havmor ice cream
Havmor’s management must decide who within the
organization should set prices.
{B} External factor affecting to the pricing decision.
 Pure Competition:-
A market in which buyer and seller trade in a uniform
commodity no signal buyer or seller has much effect on
the going market price.
 Monopoly Competition:-
A market in which many buyer and sellers trade over a
range of pricing rate than a simple market prices.
 Competitor:-
Havmor Ice-cream has selecting price of the product
economic factors are affecting in such as boom or
recession. In flatirons and in terse rate affect both the
producing a product and consumer perception of the
product and consumer perception of the products price
and value.
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40. PRICING LIST:
CANDIES:-
Lolly pop
15 ml. 5.00
Kala Khatta pop 35 ml. 10.00
Orangebar 60 ml. 5.00
Kacchi Keri 60 ml. 7.00
Double Hit 80 ml. 10.00
Mini Chocobar 35 ml. 5.00
Kaju Candy 60 ml. 10.00
Classic Chocobar 50 ml. 10.00
3-D Bar 50 ml. 10.00
Raspberry Dolly 60 ml. 15.00
Mango Dolly 60 ml. 15.00
Chocobar 60 ml. 25.00
Chowpaty Fulfi 70 ml. 30.00
Zulu Bar 80 ml. 35.00
SMALL CUPS:
Royal Gulab 50 ml. 5.00
Vanilla 50 ml. 5.00
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41. A project report on havmor ice cream
BIG CUPS:
Royal Gulab 100 ml. 9.00
Vanilla 100 ml. 10.00
Strawberry 100 ml. 12.00
Chocolate Chips 100 ml. 13.00
Bonanza 100 ml. 13.00
Kaju Draksh 100 ml. 15.00
Butter Scotch 100 ml. 15.00
Kaju Anjir 100 ml. 15.00
Kesar Pista 100 ml. 22.00
Raj Bhog 100 ml. 25.00
CONES:-
Ringo Bings 120 ml. 20.00
Choco Vanilla 120 ml. 15.00
Strawberry 120 ml. 18.00
Chocolate 120 ml. 25.00
Butter Scotch 120 ml. 25.00
Kesar Pista 120 ml. 25.00
Raja Rani 120 ml. 25.00
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42. NOVELTIES:-
MalaiKulfi Roll cut 80 ml. 20.00
Badam pista Kulfi 80 ml. 25.00
Sandwich Ice Cream 100 ml. 25.00
Raja Rani Roll cut 100 ml. 30.00
Fifty Fifty Roll cut 100 ml. 30.00
Cassata cut 120 ml. 40.00
Super Sunda 125 ml. 40.00
Bon-Bon 15 ml. 5.00
FAMILY PACKS:
Royal Gulab 1200 ml. 32.00
Vanilla 1200ml. 110.00
Kaju Draksh 1200ml. 155.00
Butter Scotch 1200ml. 130.00
Chocolate Chips 1200ml. 160.00
Fresh Strawberry 1200ml. 190.00
Bonanza 1200ml. 170.00
Swish Cake 1200ml. 160.00
Kaju Anjir 1200ml. 150.00
Kesar Pista 1200ml. 145.00
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43. A project report on havmor ice cream
43

44. 5.1 What is Finance?
The finance management is the dynamic and important
function of the company financial management is one
of the managerial activities of planning and controlling
the firms’ resources. We can also called capital as a
“Blood”. Therefore it must be systematically
maintained. Planning is the one of the most important
activities of the financial manager. It makes possible
for the financial manager to obtain.
Reserves and surplus: -
Cash is the most important current assets for the
operating of the business run on a continuous basis for
the smooth running of the company. There should be
sufficient cash neither more is cr. Shortage will
intercept the firm manufacturing operations while
exclusive cash supply remain idle. Therefore the cash
and bank balance of the company are maintained at
optimum level for this they can use the system of
investment in reserves also.
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45. A project report on havmor ice cream
FINANCIAL HIGHLIGHTS
HAVMOR Ice Cream Reserves:
Their capital as follows: -
1. Investment allowance Reserve
2. Capital Reserve
3. General Reserve
4. Subsidiary Reserve
Loans & Advances:
Secured Loan:
From Gujarat industrial Investment Corporation
limited
Secured by joint equitable mortgage of immovable
properties and hypothecation of all movables (Save
and except specified movable hypothecated to the
company’s bankers) both present and future pertaining
to HAVMOR unit at Naroda.
From State Bank of India:
Against equitable mortgage of land and hypothecation
of movable property both present and future pertaining
to new processing unit.
Cash Credit:
Against equitable mortgage or immovable properties of
crepe unit at office premise at Relief Road and first
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46. charge by hypothecation of all specified movables
including raw-materials, stores, stocks, finished goods
and stocks in process and book debts etc. And further
personally guaranteed by the partners.
Unsecured Loans:
1. Insurance:
Adequate insurance coverage has been taken for
properties and assets of the company including
buildings, plants and machinery and stocks.
2. Accounting Concepts:
The company follows the mercantile system of
accounting and recognizes income and expenditure on
accrual basis except subsidy.
Finance functions as procurement of funds and their
effective utilization in the business, finance is the task
of providing funds needed by the enterprise on the
terms that are most favorable to it keeping in view the
objectives of the enterprises.
NEED OF FINANCE
In a business unit need of finance arise due to the
following reasons.
1. For the purpose of expansion
2. For the purpose of establishment
3. For the purpose of renovation
4. For the purpose of diversification
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47. A project report on havmor ice cream
6.1
A company is as strong as its infrastructure. Havmor has
been focusing consistently in creating a strong
foundation in this vital area. The following are some of
the examples
• State-of-the art 200,000 Litres per day ice cream
manufacturing facilities
• One of the ice cream industry’s proven team of
committed professionals and technocrats
• Dedicated Innovation and Excellence Centres
• All operation of the Company integrated on SAP for
optimum efficiencies
• A modern fleet of refrigerated trucks fitted with
latest GPS systems to ensure that freshness of ice
creams is maintained- from factory to the
customers’ hands
• A strategically located chain of cold storages across
all geographies to ensure maximum reach and
spread of products
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48. 7.1 Corporate social responsibility
48

49. A project report on havmor ice cream
MEANING:
Corporate social responsibility (CSR, also called corporate
conscience, corporate citizenship, social performance,
or sustainable responsible business/Responsible Business) is
a form of corporate self-regulation integrated into a business
model. CSR policy functions as a built-in, self-regulating
mechanism whereby a business monitors and ensures its
active compliance within the spirit of the law, ethical
standards, and international norms. CSR is a process with
the aim to embrace responsibility for the company's actions
and encourage a positive impact through its activities on the
environment, consumers, employees,
communities, stakeholders and all other members of
the public sphere who may also be considered as
stakeholders.
The Role of Corporate Social Responsibity
The role of Corporate Social Responsibility in the business
world has developed from a fig leaf marketing front into an
important aspect of corporate behavior over the past several
years. Sustainable strategies are valued, desired and
deployed more and more by relevant players in many
industries all over the world. Both research and corporate
practice therefore see CSR as a guiding principle for
business success. The Corporate Social Responsibility has
been conceived to assist researchers and practitioners to
align business and societal objectives. All actors in the field
will find reliable and up to date definitions and explanations
of the key terms of CSR in this authoritative and
comprehensive reference work. Leading experts from the
global CSR community have contributed to make the
“Encyclopedia of Corporate Social Responsibility” the
definitive resource for this field of research and practice.
49

50. 50

51. A project report on havmor ice cream
8.1 Future plans
“HAMORE “is wanted to reach turnover 70 crores to 150
Crores till 2015.
“HAVMORE” is a meaning for spreading its products
through out the country and make branches in every state
at the country is that production and distribution is done
nicely.
In the dialing segment “HAVMORE” is focusing on new
added value products, like burger. A new version of milk
powders or that is instantly shall in cold water. Two new
basundi and kulfi will soon be launched.
Expansion in the percentage of shares in market up to
40%.
instead at 30% present share along with the society future
plan of “HAVMORE”.
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52. 9.1 Conclusion
The survey resulted into following conclusions:
 HAVMOR must come up with new promotional activities
such that people become more aware about Ice-cream,
 Quality is the dominating aspect which influences consumer
to purchase HAVMOR product, but prompt availability of
other brands and aggressive promotional activities by others
influences the consumer towards them and also leads to
increase the popularity of brand.
 People are mostly satisfied with the overall quality of
HAVMOR Products, but for the existence in the local market
HAVMOR must use aggressive selling techniques.
 Consumers purchase Ice-cream from Restaurant more than the
Havmor parlours so company should have to increase
awareness level of consumers towards Havmor ice-cream
parlours and promote schemes at Havmor outlets.
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53. A project report on havmor ice cream
10.1 RECOMMENDATIONS
On careful observation of Havmor Ice-cream, we have the following
suggestion for Havmor Ice-cream, Ahmedabad which on proper
implementation may provide a big boost to it.
• We have observed that people of age group 20 to 30 are
maximum consumer of Havmor Ice-cream. So the target market
for Havmor Ice-cream is people of age group 20-30 years & also
kids of age group 10-20 because kids are always easy targets.
• All information regarding Havmor and its products should be
available on internet.
• Increase in advertisement and publicity.
• Motivation program for booth and parlor owners.
• Glow sign boards should be provided to booth and parlor
owners.
• New flavours of Havmor Ice-cream should be launched like ice-
cream.
• Inspection and frequent check of booth and parlors.
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54. 11.111.1 BibliographyBibliography
Books:Books:
 Ashwathapa. K, human resources and Personnel
Department, New Delhi, Tata McGraw-Hill publishing
Ltd., 98 years, 503 Pages.
News Paper:News Paper:
 THE TIMES OF INDIA
 GUJRAT SAMACHAR
 DIVYA BHASKER
 ECONOMIC TIMES
Website:Website:
 www.Havmor.com
 www.Now-India.com
 www.economictimes.com
 www.timesofindia.com
 www.wikipedia.com
 www.scribd.com
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