UXD has broad application ---> some examples of where UXD could be used....
- stores
- experiences like disney land
- restaurants/ cafes
- iphone applications
- gaming devices/toys
- customer service
UXD is concerned w improving the design of ANYTHING people experience
UXD is important when designing new interactive products
lets face it technology ---> everywhere
UXD is concerned with the WHOLE EXPERIENCE ( Eg Apple (itunes - players plus distribution channel for apps and music)
Amazon - web site mobile app - kindle as a reader for ebooks.....)
the UXD of interactive products -->
lies at the intersection between users -- technology -- business objectives
OPPORTUNITY but also CHALLENGES
holistic nature of UX --> collaboration between x-disciplinary teams
[ different ways of doing things - different interests, concerns and accountability - different language and methodologies ]
how can we design for something so fleeting - subjective and non-tangible?
to achieve their goals.... send a photo - time a race - check the health of an unborn child
to achieve their goals.... send a photo - time a race - check the health of an unborn child