This document provides a profile summary of Jayanth K's experience in the telecom industry. Over seven years, he has worked in strategy consulting, product marketing, and technology roles with management consultancies, mobile handset makers, and telecom service providers. He has expertise in business strategy, product management, mobile technologies, and an in-depth understanding of the Indian telecom market through experience during different business cycles. Jayanth has experience launching numerous GSM and CDMA devices and deploying core network elements. His diverse experience across the telecom value chain has provided him with strategic insights and technical knowledge of the industry.

1. Telecom Industry Experience &
Profile Summary of Jayanth K

2. Profile Summary
• Over seven years of experience in telecom industry working in strategy consulting, product
marketing and technology
• Experience in working with a management consultancy, leading mobile handset makers and
telecom service provider
• Profound understanding of Indian telecom businesses & practices through experience during
various business cycles
• Passion for analysing business dynamics, products, customers and technology trends
• Extensive experience in Mobile Handsets, Mobile VAS and Wireless Network Equipment
• Expertise in collating industry intelligence and providing valuable inputs towards the
formulation of long term business strategy
• Extremely strong technical fundamentals with hands on experience in both CDMA & GSM
technologies

3. I have worked in various business functions during the exponential growth phase of the
Indian wireless telecom industry
Indian Mobile Subscriber Growth (’02 – ’09)
& Corresponding Industry Experience
390 mn
261 mn
0%
R8
C AG
165 mn
99 mn
52 mn
34 mn
6 mn 13 mn
Mar 2002 Mar 2003 Mar 2004 Mar 2005 Mar 2006 Mar 2007 Mar 2008 Mar 2009
Core Network Technical
Telecom Industry Go-To-Market & Strategy
Deployment & Mobile Account
Experience Product Management Consulting
Handset Testing Mgmt
Carrier Mobile Handset OEMs Consultancy

4. Working with different MNCs in various capacities across the telecom value chain
Telecom Value Chain & Key Functions Mapping Role & Period served in the Organization
Organization Designation Period
Senior
BDA Connect Present –
Management
Mobile Pvt. Ltd Nov ‘08
Consultant
VAS
Nokia India Product Oct ’08 –
Pvt. Ltd Manager Mar ‘08
Senior Product
Motorola India Mar ’08 –
Mobile Pvt. Ltd
Marketing
Aug ‘05
Handsets Specialist
Kyocera India Aug ’05 –
Engineer
Pvt. Ltd Aug ‘04
Core / Radio
Network Tata
Aug ’04 –
Teleservices Senior Engineer
Apr ‘02
Pvt. Ltd
Strategy Product Management Technology

5. My strategy acumen combines several elements of business & operational strategy, which
is a result of my management consulting and telecom operations experience
Developed growth strategy for increasing the
Developed growth strategy for increasing the
share of a Mobile VAS company in India
share of a Mobile VAS company in India
Business Growth
Business Growth
Built a disruptive model for advertising
Built a disruptive model for advertising
supported mobile telecom services
supported mobile telecom services
Organic/Inorganic market entry strategy for a
Organic/Inorganic market entry strategy for a
Business Strategy
Business Strategy Market Entry
Market Entry mobile VAS provider
mobile VAS provider
Collation of industry intelligence and providing
Collation of industry intelligence and providing
inputs for formulation of long term strategy
inputs for formulation of long term strategy
Business Intelligence
Business Intelligence
Evaluation of competitors’ strategies and
Evaluation of competitors’ strategies and
business models across various segments
business models across various segments
Jayanth’s Strategy
Jayanth’s Strategy
Expertise
Expertise
Product Positioning
Product Positioning Mobile devices positioning based on consumer
Mobile devices positioning based on consumer
Strategies
Strategies segmentation, device feature set & ASP
segmentation, device feature set & ASP
Manage products forecast matrix based on the
Manage products forecast matrix based on the
TAM analysis & Motorola’s share & GM targets
TAM analysis & Motorola’s share & GM targets
Product Portfolio & New
Product Portfolio & New
Operational Strategy
Operational Strategy Product Development
Product Development
Identification of key product opportunities for
Identification of key product opportunities for
the Indian market supported by business cases
the Indian market supported by business cases
Go-To-Market Planning
Go-To-Market Planning Mobile handsets launch & lifecycle planning
Mobile handsets launch & lifecycle planning

6. I’ve also gained significant experience in key Product Management & Go-To-Market
activities launching diverse GSM & CDMA devices in both consumer & enterprise markets
Number of Mobile Handsets Launched
Responsibilities Description
18
• Provide market voice to device R&D and
global portfolio planning teams
New Product
Development • Responsible for supporting features
definition, product development and general
roadmap alignment
14
10 • Extend active support to the sales and
7
marketing teams during product launches
Product
• Impart product training to internal
Kyocera Motorola Nokia Marketing
customers, carrier customers, business
GSM Devices CDMA Devices
partners and FOS
• Prioritizing CRs and final software &
hardware approvals
Share of Mobile Device Type Launched Program
• Extend technical, administrative and
Management
Mass Market Devices logistics support to pre and post sales teams
25% Smartphones for the India GSM & CDMA products
9%
• Conceptualized and spearheaded the
development of competitive analysis matrix
Multimedia Devices Competitive for Motorola, India
Feature Phones 17% Analysis
23%
• Use market visits and third party sources for
sourcing and maintaining competitive
intelligence
Stylish Devices
N = 49 26%

7. Deploying the HLR & CDMA Mobile Handset Testing during the initial part of the career
has helped me gain functional knowledge of both Radio and Core network elements
CDMA Cellular Network Architecture
Radio Network Core Network
Responsibilities Description
• Conducting the lab and field test of CDMA
PSTN
PSTN mobiles and FWTs of different makes as per the
standards
• Mobile handsets testing conducted in System
MS Mobile Handset
BTS Determination, Call Processing, SMS & Data
PLMN Testing
IN/Billing
IN/Billing PLMN • Perform minimum performance standard tests
on mobile stations in conformance with IS-98D
• Performing CDG stage 3 testing for CDMA
2000 mobile handsets and FWTs
BTS
BSC, PCF
BSC, PCF MSC/VLR
MSC/VLR HLR/AuC
HLR/AuC • Deployment and maintenance of Ericsson
MS CDMA HLR/AuC across TTSL network &
integration of Lucent, Ericsson & Motorola
SMSC
SMSC MSCs
PDSN & AAA
PDSN & AAA
• Troubleshooting network related issues
HLR including Registration, Roaming, C-Number
Implementation Analysis and Location Update
MMSC
MMSC & Maintenance
Internet • Configuration of WIN profiles, LIA Ids, OCA
Internet
tables, Procedure Codes and MDN/MIN ranges
on the HLR
• Implemented A-Key and supported 10-digit
Hands-on experience numbering plan migration across TTSL network

8. An ardent believer in experiential learning, I’ve maintained a steep learning curve of telecom
industry, its businesses & practices through experience during various business cycles
Telecom Industry Learning Curve Functional Role Key Learning's
• Strategic framework development
Strategy Strategy
• Demand and supply side analysis
Consulting Consulting
Product Management • Market projections and modeling
& Go-To-Market
• Product launch and lifecycle planning
• Retail distribution network functioning
Product
• Consumer marketing & its myriad elements
Management &
Go-To-Market • Importance of consumer segmentation
• Integration of VAS services to strengthen
the product proposition
• Nuances of catering to enterprise
Technical customers
Account Mgmt Technical
Account • Client negotiation maneuvers
Management • Product development cycle
• Feature set prioritization
Active contribution to the
Active contribution to the • Core and Radio network elements functions
growth of organization and
growth of organization and
Core N/w & the industry Core Network & • Different call flow scenarios
the industry
Mobile Testing Mobile Testing • CDMA air interface protocols
• Network deployment and maintenance

9. Thank You
E-Mail ID - Jayanth.kolla@gmail.com
Mobile - +91-9873094602