1. Panelists with long tenure have consistent
compliance
Carry Time Trend by Market
Panelists installed in Feb08 and still installed in May09
Persons 6+
15:00
12:00
9:00
6:00
3:00
0:00
Houston-Galveston New York Philadelphia
Median Carry Time Trend: February 2008 – April 2009
1 © 2008 Arbitron Inc.

2. Philadelphia Carry Time Trend by Age
Panelists installed in Feb08 and still installed in
May09
15:00
12:00
9:00
6:00
3:00
0:00
P6-17 P18-34 P35-54 P55+
Median Carry Time Trend: February 2008 – April 2009
2 © 2008 Arbitron Inc.

3. Philadelphia Carry Time Trend by Race
Panelists installed in Feb08 and still installed in
May09
15:00
12:00
9:00
6:00
3:00
0:00
Black 6+ Hispanic 6+ Other 6+
Median Carry Time Trend: February 2008 – April 2009
3 © 2008 Arbitron Inc.

4. New York Carry Time Trend by Age
Panelists installed in Feb08 and still installed in
May09
15:00
12:00
9:00
6:00
3:00
0:00
P6-17 P18-34 P35-54 P55+
Median Carry Time Trend: February 2008 – April 2009
4 © 2008 Arbitron Inc.

5. New York Carry Time Trend by Race
Panelists installed in Feb08 and still installed in
May09
15:00
12:00
9:00
6:00
3:00
0:00
Black 6+ Hispanic 6+ Other 6+
Median Carry Time Trend: February 2008 – April 2009
5 © 2008 Arbitron Inc.

6. Houston Carry Time Trend by Age
Panelists installed in Feb08 and still installed in
May09
15:00
12:00
9:00
6:00
3:00
0:00
P6-17 P18-34 P35-54 P55+
Median Carry Time Trend: February 2008 – April 2009
6 © 2008 Arbitron Inc.

7. Houston Carry Time Trend by Race
Panelists installed in Feb08 and still installed in
May09
15:00
12:00
9:00
6:00
3:00
0:00
Black 6+ Hispanic 6+ Other 6+
Median Carry Time Trend: February 2008 – April 2009
7 © 2008 Arbitron Inc.

8. Panelists with long tenure have good
compliance
Intabs by Market
Panelists installed in Feb08 and still installed in May09
Feb08 – Apr09 Intab Averages
Avg Daily Intabs by Age
Market P6-17 P18-34 P35-54 P55+ Total 6+
Houston-Galveston 33 49 85 76 243
New York 213 289 574 620 1697
Philadelphia 54 77 150 139 420
Intab Rates (Daily Intabs/Unique Intab)
Market P6-17 P18-34 P35-54 P55+ Total 6+
Houston-Galveston 68% 79% 86% 87% 82%
New York 72% 75% 81% 89% 81%
Philadelphia 61% 72% 79% 84% 76%
Avg Daily Intabs by Race/Ethnicity
Market Black Hispanic Other Total 6+
Houston-Galveston 38 67 138 243
New York 221 336 1141 1697
Philadelphia 80 14 326 420
Intab Rates (Daily Intabs/Unique Intab)
Market Black Hispanic Other Total 6+
Houston-Galveston 77% 83% 82% 82%
New York 78% 80% 82% 81%
Philadelphia 70% 75% 77% 76%
8 © 2008 Arbitron Inc.