S20 Entrepreneurship Special Report on Creativity by: John Paul Eugenio Student, AGSB

1. By: John Paul G. Eugenio

2. • Ability to produce something new through imaginative
skill, whether a new solution to a problem, a new method
or device, or a new artistic object or form.
• The term generally refers to a richness of ideas and
originality of thinking. Psychological studies of highly
creative people have shown that many have a strong
interest in apparent disorder, contradiction, and
imbalance, which seem to be perceived as challenges.
From: http://www.merriam-webster.com/dictionary/creativity

3. • Such individuals may possess an
exceptionally deep, broad, and flexible
awareness of themselves. Studies also show that
intelligence has little correlation with creativity;
thus, a highly intelligent person may not be very
creative.
From: http://www.merriam-webster.com/dictionary/creativity

4. • Creativity is defined as the tendency to generate or
recognize ideas, alternatives, or possibilities that may be
useful in solving problems, communicating with others,
and entertaining ourselves and others.
• In order to be creative, you need to be able to view
things in new ways or from a different perspective.
Among other things, you need to be able to generate new
possibilities or new alternatives.
From: Human Motivation, 3rd ed., by Robert E. Franken

5. • Tests of creativity measure not only the
number of alternatives that people can generate
but the uniqueness of those alternatives. the
ability to generate alternatives or to see things
uniquely does not occur by change; it is linked to
other, more fundamental qualities of thinking,
such as flexibility, tolerance of ambiguity or
unpredictability, and the enjoyment of things
heretofore unknown.
From: Human Motivation, 3rd ed., by Robert E. Franken

6. • “Creative" refers to novel products of value.
"Creative" also refers to the person who produces the
work. "Creativity," then refers both to the capacity to
produce such works, as in "How can we foster our
employees' creativity?" and to the activity of generating
such products, as in "Creativity requires hard work."
• All who study creativity agree that for something to be
creative, it is not enough for it to be novel: it must have
value, or be appropriate to the cognitive demands of the
situation.
From Creativity - Beyond the Myth of Genius, by Robert W. Weisberg

7. • Creativity is any act, idea, or product that changes an
existing domain, or that transforms an existing domain
into a new one...What counts is whether the novelty he or
she produces is accepted for inclusion in the domain.
From Creativity - Flow and the Psychology of Discovery and Invention by
Mihaly Csikszentmihalyi

8. • “Creativity is nothing more than seeing
and acting on new relationships, thereby
bringing them to life.”
From Creativity - Joseph V. Anderson, Weirder than fiction: the reality and myths of
creativity

9. • Creativity is generating new ideas and
concepts, or making connections between
ideas where none previously existed.”
From Creativity - Mitchell Rigie and Keith Harmeyer, SmartStorming

10. • “Creativity is the ability to find new
solutions to a problem or new modes of
expression; thus it brings into existence
something new to the individual and to the
culture.”
From Creativity - Dr. Betty Edwards, Drawing on the Right Side of the
Brain

11. • “I define creativity as the act of turning new
and imaginative ideas into reality. Creativity
involves two processes: thinking, then
producing. Innovation is the production or
implementation of an idea. If you have ideas, but
don’t act on them, you are imaginative but not
creative.”
From Creativity - Linda Naiman, Creativity At Work

12. • “Creativity is the process of bringing
something new into being. Creativity requires
passion and commitment. It brings to our
awareness what was previously hidden and
points to new life. The experience is one of
heightened consciousness: ecstasy.”
From Creativity - Rollo May, The Courage to Create

13. • “Creativity is seeing what everyone
else has seen, and thinking what no one
else has thought.”
From Creativity - Einstein, quoted in Creativity, Design and Business
Performance

15. • need for novel,
varied, and
complex
stimulation
• need to
communicate
ideas and values
• need to solve
problems

17. 1. Creative individuals have a great
deal of energy, but they are also
often quiet and at rest.
2. Creative individuals tend to be
smart, yet also naive at the same
time.
3. Creative individuals have a
combination of playfulness and
discipline, or responsibility and
irresponsibility.
4. Creative individuals alternate
between imagination and fantasy
ant one end, and rooted sense of
reality at the other.
5. Creative people seem to harbor
opposite tendencies on the

18. 6. Creative individuals are also
remarkable humble and proud at the
same time.
7. Creative individuals to a certain
extent escape rigid gender role
stereotyping and have a tendency
toward androgyny.
8. Generally, creative people are
thought to be rebellious and
independent.
9. Most creative persons are very
passionate about their work, yet they
can be extremely objective about it
as well.
10. The openness and sensitivity of
creative individuals often exposes

20. 1. Creative People are full of
Curiosity.
2. Creative People are problem-
friendly.
3. Creative People Value their
Ideas.
4. Creative People embrace
challenges.
5. Creative People are full of
Enthusiasm.
6. Creative People are Persistent.
7. Creative People are perennially
dissatisfied.

21. 9. Creative People make positive
Judgment.
10. Creative People go for the big kill.
11. Creative People are prepared to
stick it out.
12. Creative People do not fall in love in
an idea.
13. Creative People recognize the
environment in which they are most
creative.
14. Creative People are good at
reframing any situation.
15. Creative People are friends with the
Unexpected.
16. Creative People are not afraid of

23. •Being a leader in the 21st
century requires creativity,
artistry, empathy and the
ability to cope with
complexity. Executives
charged with producing
continuous high-value
innovation must also develop
the emotional and cultural
intelligence to bridge cultural
divides and achieve optimal
sustainable results.

24. • Foster an innovation ecosystem
• Create a language and a structure
for managing the creative process
• Cultivate a high-performance
culture in which people can flourish.
• Engage hearts and minds of
employees
• Develop idea-generation, critical
thinking, and problem-solving skills
• Find opportunities for innovation
that add value for your customer
• Develop the skills of artful
leadership

26. • Customer service
• Internal and external
communications
• New products and services
• Branding
• Marketing
• Managing transition
• Team building
• Change management
• Organizational effectiveness
• Executive development
• Leadership development
• Business performance

27. • Discovering your Creativity and Innovation styles
• Develop skills in ideation, problem-solving and
innovation: How to generate, analyse, evaluate
and implement ideas
• Design and conduct high-performance idea-
generation/problem-solving sessions
• Develop critical thinking and strategic decision-
making skills.
• Find opportunities for innovation, uncover needs
and find new ways to connect with the customer
• Co-innovate, collaborate and interact with
customers in new ways.
• Create a climate conductive to fostering creativity
and innovation
• Ask better questions and improve your leadership
and management capabilities
• Increase your influencing power and enroll others
in your ideas
• Enhance customer relationships by finding new
ways to communicate, and connect

58. • http://www.csun.edu/~vcpsy00h/creativit
y/define.htm
• http://www.merriam-
webster.com/dictionary/creativity
• http://www.smartstorming.com/
• http://www.creativityatwork.com/
• http://twistedsifter.com/2012/03/15-famous-
quotes-on-creativity/
• http://tickledbylife.com/index.php/16-habits-
of-highly-creative-people/
• http://creativitygames.net/creative-
thinking/152-10-most-creative-people
• http://www.fastcompany.com/most-creative-
people/2012