Facebook, Twitter and All The Rest: What You Should Know and What You Should Do
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Guest speaker presentation at Congregation Beth Torah Men's Club, Richardson, Texas, November 2010.
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Facebook, Twitter and All The Rest: What You Should Know and What You Should Do
- 1. Facebook, Twitter, and all the rest: What You Should Know and What You Should Do Congregation Beth Torah Men’s Club November 21, 2010
- 2. News used to be a one-way lecture …
- 3. … but today, news is a two-way conversation.
- 4. Today’s journalists must not only report the facts, they must know how to convene a community and act as a “curator.”
- 5. One way to disseminate information while building community is by using SOCIAL MEDIA * Facebook now accounts for 1 of every 4 pageviews on the Internet. * At this time last year, Twitter had 58 million users. By New Year’s Day 2011, it will have 200 million. * By 2013, more users will access the Web through mobile devices than viacomputers & laptops.
- 6. Social Media cannot replace good, fundamentally solid journalism … But it can enhance & complement it by better connecting reporters with their audience. NEW JOBS ARE FORMING TO FILL THIS NEED: • Social media manager • Online producer • Community engagement directors
- 7. What You Should Know * Social media is not a fad. It’s here to stay. * The destination website is losing traction. * Distribution of news is becoming more social. * Landing a story on the front page or in the lead slot on the 10 p.m. news doesn’t ensure that readers will see it on the Web. * The successful journalist of the future will be: -- Grounded in solid journalistic principles -- A versatile storyteller -- A savvy user of social media, for both journalistic and promotional purposes
- 8. What You Should Do * Join Facebook and Twitter (if you haven’t yet) -- It’s not just for telling people what you had for breakfast. --Facebook builds your social graph -- Twitter helps you form your own personal learning network & alert system * Use Facebook for “lifecasting,” Twitter for “mindcasting” * “Like” your favorite news outlets on Facebook; “follow” them on Twitter * Take part in the two-way conversation! You might just become the next @jkrums.
- 11. Thank you! Jake Batsell Assistant Professor, Division of Journalism Southern Methodist University jbatsell@smu.edu Twitter: @jbatsell