Startup PR
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500 Startups talk about startup PR
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Startup PR
- 1. Startup PR Joe Beninato May 11, 2012 joe |at| beninato |dot| com @beninato slideshare.net/jbeninato
- 2. Who Is This Guy? • Joe Beninato • Founder/CEO of Tello • 500 Startups investee • 500 Startups mentor • MIT aerospace engineer • 23 years in Silicon Valley • 7 startups full-time 2 IPOs, 2 acquisitions, 3 TBD • 15+ startups advisor/board • $200+ million capital raised • >$1 billion in exits © Joe Beninato 2012
- 3. Topics • What is PR? • Should I Do PR? • Firms vs. Consultants • Relationships Matter • Preparation • Q&A © Joe Beninato 2012
- 4. What is PR? © Joe Beninato 2012
- 5. © Joe Beninato 2012
- 6. Q: Should I do PR? A:Yes* *but maybe not right now © Joe Beninato 2012
- 7. Firms vs. Consultants © Joe Beninato 2012
- 8. Firms vs. Consultants © Joe Beninato 2012
- 9. Relationships Matter © Joe Beninato 2012
- 10. Assistants © Joe Beninato 2012
- 11. “Be Prepared” © Joe Beninato 2012
- 12. Have a Story! © Joe Beninato 2012
- 13. ADVERTISEMENT: Go download Tello now! © Joe Beninato 2012
- 14. Q&A Joe Beninato May 11, 2012 joe |at| beninato |dot| com @beninato slideshare.net/jbeninato
Notes de l'éditeur
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- I will keep it relatively short so we can discuss your topics\n
- Public Relations\nYou talk/demo to press, they write about you, people visit/download/etc.\n
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- Quality of relationships\nCredibility\nWriting skills, Cost\n
- How’d you get in the Wall Street Journal? Presto, introduced by PR consultant who knew Walt\nWSJ D4 May 2006, Guest correspondent for Kara iPhone launch 2007\nCoverage for Tello 2011, go to conferences, help them with tips, get introductions\n
- Katie Boehret\n
- Demo, screenshots, b-roll (video), press email address, press page, press release\n
- Have to have a good story, good team, idea, investors, customers, etc.\nFixing a bug in your iPhone app is not news\nGoal is to have news on a regular basis. Heartbeat like Uber\n\n
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