Jennifer Berkley Jackson

San Francisco Bay Area United States

Providing insights into what customers value most via market research, surveys, interviewing and focus groups

Advertising / Marketing / PR

After years as a product manager, I launched The Insight Advantage, a company focused on providing insight into what customers value most. We do this using a variety of approaches: surveys, interviewing, focus groups, etc. Based on my varied experience, I have a thorough understanding of the impact of customer insight on the many processes that are essential to all organizations: new product development and marketing, sales, operations, product/technical support, and more. I work quickly to understand my clients' businesses and help them determine the best approach to better understand the needs/wants and overall sentiment of their customers and target markets. I then deploy my innate...