Both within the world of technology as well as the broader business environment, change is all around us -- and accelerating at a blistering pace. Cloud, big data, Internet of things, mobile technologies, DevOps, containers...the list of technology innovations boggles the mind. The pace of technology change is particularly dramatic because customers are driving enterprise technology decisions via their preferences and behavior. Today, this broad-based change goes by the name digital transformation -- where the transformation really means business transformation. As a result, confusion is rampant. Business stakeholders are on new territory, unclear how to make the right technology decisions to meet customer demands and remain competitive. The technology world is similarly turbulent, as true innovation and marketing hype battle for mind share. To make sense out of this mess and drive business value, enterprises need an approach for dealing with change as the central paradigm. This new Agile Architecture brings together the business and technology domains to establish practical approaches for achieving business goals in an environment of constant change.

1. Copyright © 2015, Intellyx, LLC
1
The Agile Architecture
Revolution
Jason Bloomberg
President
jason@intellyx.com
@theebizwizard

2. About Jason Bloomberg
• President of Intellyx
• Advise companies on their digital
transformation initiatives & help vendors
communicate their agility stories
• Run Bloomberg Agile Architecture
Certification course around the world
• Write for Forbes & Wired on
Digital Transformation
• Buy my latest book,
The Agile Architecture
Revolution
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3. You Say You Want a
Revolution…
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4. Different Meanings of
“Agile”
• “Agile-with-a-capital-A”
– Software development
that follows the Agile
Manifesto
• General meaning of
“agile”
– Business agility as
property of an
organization
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5. Business Agility
• Responsiveness
– Tactical value
• Resilience
– Risk mitigation
• Innovativeness
– Strategic value
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Ability to respond to change in the
business environment and leverage
change for competitive advantage

6. Responsiveness
• The ability to respond
quickly and efficiently to
(potentially) positive change
in the business environment
– Changing customer demand
– Changing marketplace
environment
– Changing supply chain
factors
• Tactical driver
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7. Resilience
• The ability to respond
quickly and efficiently to
negative change in the
business environment
– Managing risk
– Bouncing back from
adverse events
– Disaster recovery
• Tactical business driver
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The opposite of brittleness

8. Innovativeness
• The ability to introduce change into the business
environment in order to achieve a strategic
advantage
– New products or services
– Expand market share
– Enter new markets
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9. Where’s Our Business
Agility?
• Organizations must be responsive, resilient, and
innovative
• Business agility is a property of the enterprise
• People and technology can be flexible as well,
but we must architect our organizations to be
agile
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10. Why Agile Software
Architecture isn’t Agile
• Agile movement focuses on working software
– Focus on getting the software to meet its
requirements
– Get all roadblocks out of the way
• Agile-built software is coded to be fit for purpose
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11. Fit-for-Purpose Often
Means Brittle
• Agile software built
intentionally with only
today’s needs in mind
• Planning for unexpected
contingencies contrary to
Agile approach
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Brittle software leads to brittle
organizations
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12. The Goal of Agile
Software
• Requirement to build software that responds to
changing requirements
• Inherent flexibility vs. rapid development &
deployment
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13. DevOps Drumbeat
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14. From DevOps to “BizOps”
• Before: dev chucking code to test, then over wall
to ops
• Now: continuous test, continuous deployment
• In progress: responsiveness to continuous
requirements change & variation
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15. Today’s Agile Imperative
Organizations
must capitalize
on disruption to
achieve greater
innovativeness
and resilience in
the face of digital
transformation
priorities
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16. The Core Business Goal
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Agile
Digital
Transformation

17. What is Digital?
Customer preferences & behavior
drive technology choices
Range of technology touchpoints is exploding
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18. What about
Transformation?
Internal organizational change is necessary
to maintain focus on the customer in today’s
digital world
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19. What is Digital
Transformation?
• Customer pressures
driving technological and
organizational change in
companies
• Enterprises rethinking:
– How they serve
customers
– The role IT plays
– How they build & manage
teams
– How they innovate
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20. Shifting the Center of
Gravity
Center of gravity is
software
Center of gravity
is the end-user
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The Agile World
The Digital World

21. The End-to-End Digital
Challenge
• Digital technology begins at the customer touchpoint
• Web & mobile apps include numerous third-party
services
– Generally run in cloud
• Apps connect to back end databases & systems of
record
– In cloud & on premise
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22. Digital Transformation
What are you transforming?
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Digital Transformation =
Business Transformation
Customer
Experience
Technology
Internal
Organization
All of the
Above

23. Understanding the
Business Agility Driver
• Architects must recognize and identify
agility drivers
• Stakeholders may or may not identify
drivers as such
• Business drivers
always connect
to mission
priority
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24. Optimization vs.
Innovation
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Innovation
Disrupt status quo
to allow human
creativity to
flourish
Optimization
Establish
feedback loops
that maximize
business
outcome

25. Innovation Requires
Disruption
• External Disruption
– Competitive pressures/new
entrants
– Globalization
– Regulation
• Internal Disruption
– Digital Transformation
efforts
– Innovation initiatives
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26. Disruption Introduces
Risk
• Optimization without
disruption stifles
innovation
• Disruption without
optimization is an
innovation crap shoot
• Optimize what you
can & disrupt what
you must
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Mitigate risk with resilience

27. New Role for Enterprise
Architects
• Leverage data to
properly balance
optimization and
disruption
• Essential for
achieving market-
leading levels of
innovation
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28. The Center of Digital
Excellence
• EA-centric team
responsible for end-
to-end best practice
across digital effort
• De-emphasize
“architecture” title
• How about Director
of Digital Excellence?
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Let CODE self-organize

29. There is no Shortcut!
Remember,
Digital
Transformation
isn’t about the
Digital, it’s
about the
Transformation!
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30. Jason Bloomberg
President, Intellyx
jason@intellyx.com
@theebizwizard
Send email NOW to itarc@intellyx.com to
download this presentation
Thank You!
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