The Internet of Things (IoT) is such a hot topic today, with so much interest and money flowing into startups and enterprise IoT efforts alike, that it's easy to forget that this market is still quite fragmented, and much of it is still on the drawing board. It's important for anyone interested in the opportunities in this burgeoning new market to understand the risks and challenges as well. This session will provide a light-hearted look at eight of the most difficult challenges that the IoT faces, including security, privacy, digital fatigue, ecosystems, lack of a killer app, enterprise misinvestment, lack of consumer control, and perhaps the most challenging of all, overheated hype. Attendees of this session will: * Gain a sober view of the challenges facing the IoT marketplace * Place the IoT into the context of other overheated technology fads of the past * Achieve a greater focus on the real promise of the IoT.

1. Eight Reasons Why the
Internet of Things is
Copyright © 2014, Intellyx, LLC
1
Doomed
Jason Bloomberg
President
jason@intellyx.com
@theebizwizard

2. About Jason Bloomberg
• President of Intellyx
• Advise companies on their digital
transformation initiatives & help vendors
communicate their agility stories
• Write for Forbes, Wired, &
DevX on Digital Transformation
• Buy my latest book,
The Agile Architecture
Revolution
Copyright 2 © 2014, Intellyx, LLC

3. Internet of Things?
Just what we need
Spam on our thermostats
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4. #1: Security
Too easy
to hack!
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Photo Credit: midnightcomm https://www.flickr.com/photos/midnightcomm/
Photo Credit: Pete https://www.flickr.com/photos/comedynose/
• RFID?
– Security Badges
– Passports
• Baby monitors??

5. #2: Privacy
• IoT means Big Data
• Big Data mean more information about IoT users
• Good for the marketer, bad for the consumer!
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Photo Credit: bostankorgulugu https://www.flickr.com/photos/bostankorkulugu/

6. #3: Digital Fatigue
• Too much noise
• Too many options
• Consumers are fickle
Copyright 6 © 2014, Intellyx, LLC
Photo Credit: Kyle Slattery https://www.flickr.com/photos/deansfurniture5/2462980011/sizes/l
Can’t we just
have some
peace & quiet
already??

7. #3a: Shame
Nobody wants
a wearable to
tell them
they’re not
exercising
enough or
eating right!
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Photo Credit: Kyle Intel Free Press https://www.flickr.com/photos/intelfreepress/

8. #4: Ecosystems
• Apple? Google? Who will run the IoT?
• Open standards are sticks for beating weaker
ecosystems into submission
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9. #5: No Killer App
• Google Glass?
No thanks.
• Apple Watch?
Don’t think so.
• Refrigerators that order
milk?
Solution without a
problem.
One might come along at any time,
but until then, we got nothin’
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10. #6: Enterprises Will
Screw the Pooch
• IoT is the frosting,
existing business is
the cake
• IoT success will
require digital
transformation
• No shortcuts!
Copyright 10 © 2014, Intellyx, LLC
Photo Credit: Ann Larie Valentine https://www.flickr.com/photos/sanfranannie/
Warning: organizational change ahead

11. #7: Vendors Smell Blood
in the Water
• Big Data about users is
the IoT prize
• How to put consumer in
control?
• Would defeat the
purpose for vendors
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Photo Credit: Andrea Esull https://www.flickr.com/photos/esuli/
And the blood is yours!

12. #8: Excess Hype
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Photo Credit: Yahoo!
• Similar to dot.com bubble
• When people say “believe
the hype” time to sell all
your stock and run!

13. Uh oh…
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14. What about the Industrial
Internet?
• Machine-to-Machine
• Where the big money in IoT
is today, except…
–Nobody in their
right mind would
actually put a
turbine or a
locomotive on the Internet
Copyright 14 © 2014, Intellyx, LLC
Photo Credit: Bob Adams https://www.flickr.com/photos/satransport/

15. What Do I Really Think?
• Consumer
empowerment
essential
– Especially concerning
user identities
• Big shakeout (or
several) coming, but
there will be survivors
Copyright 15 © 2014, Intellyx, LLC
Photo Credit: Walter Lim https://www.flickr.com/photos/coolinsights/
Periods of disruption lead to
intense innovation, which
feeds further disruption

16. Thank You!
Jason Bloomberg
President, Intellyx
jason@intellyx.com
@theebizwizard
Send email NOW to doom@intellyx.com to
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