9. Opportunity 2015 Campaign Started in March 2010 Goal of $900,000 over five years Very positive response from private sector Final report-out in February
16. Community Rebranding Effort Multi-organization combined effort for the city of Statesville GSDC/Chamber/CVB/City/ DSDC Arnett Muldrow Agency Pleased with the results to-date New brand identity roll-out through 1Q/2Q 2011
17. Business Development Increased business development activity was a major objective of Opportunity 2015 Campaign Atlanta (August) Friends of North Carolina (FONC) reception New York (September) CRP Business Development Trip Brazil (November) CRP/NCDOC Business Development Trip