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- 1. 1 STOP PLAYING CATCH-UP: INVEST IN RICH-MEDIA CONTENT NOW Grant Tilus, Associate Inbound Marketing Manager, Collegis Education CollegisEducation.com Social Media Strategies Summit Higher Ed 2015 – #SMSsummit
- 2. 2 Who Is Grant Tilus? Copyright Collegis Education, Inc. Proprietary and Confidential. • Associate Inbound Marketing Manager, Collegis Education • Content Marketing Director of MnSearch.org • @GrantTilus
- 3. 3 What Is Your Role? Copyright Collegis Education, Inc. Proprietary and Confidential.
- 4. 4 Content Marketing Copyright Collegis Education, Inc. Proprietary and Confidential. • Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
- 5. 5 Who’s Doing It? Copyright Collegis Education, Inc. Proprietary and Confidential. 77% of B2C marketers are using content marketing 45% of B2C marketers have a dedicated content marketing group in their organization Source: Content Marketing Institute, “2015 B2C Content Marketing Trends–North America”
- 6. 6 Content We’re Creating Copyright Collegis Education, Inc. Proprietary and Confidential. • 93% Social Media Content • 80% Newsletters • 78% Articles on Website • 75% Illustrations/Photos • 74% Videos • 67% Blogs • 47% Branded Content Tools • 45% Infographics • 25% eBooks • 22% Podcasts
- 7. 7 We Have Our Goals Copyright Collegis Education, Inc. Proprietary and Confidential. • Organizational Goals – 88% Customer Retention – 88% Engagement – 87% Brand Awareness – 77% Sales – 69% Customer Evangelism – 69% Lead Generation – 61% Lead Nurturing • Website Metrics – 62% Traffic – 54% Sales – 39% Higher Conversion Rates – 39% SEO Ranking – 35% Customer Feedback – 34% Subscribers – 23% Inbound Links
- 8. 8 Creating a Ton of Content Copyright Collegis Education, Inc. Proprietary and Confidential. • 90% of B2C marketers now use content marketing • 48% of organizations publish content daily or multiple times per week • Over 2.7 million blog posts are published daily
- 9. 9 Copyright Collegis Education, Inc. Proprietary and Confidential. It’s Starting to Pile Up
- 10. 10 It’s Not as Easy Anymore Copyright Collegis Education, Inc. Proprietary and Confidential. • Marketers rated all of these as less effective than they did last year 66% Newsletters 59% 58% 54% Illustrations/Photos Social Media Content Blogs 54% Videos 53% Website Articles 46% Webinars 45% Online Presentations
- 11. 11 We’re Being Challenged Copyright Collegis Education, Inc. Proprietary and Confidential. • 51% Measuring Content Effectiveness • 50% Producing Engaging Content • 46% Lack of Budget • 44% Producing Content Consistently • 28% Lack of Buy-In/Vision from Higher-Ups
- 12. 12 More Is Not the Answer Copyright Collegis Education, Inc. Proprietary and Confidential.
- 13. 13 Not All Content Is Created Equal Copyright Collegis Education, Inc. Proprietary and Confidential. • The average attention span has dropped from 12 seconds in 2000 to 8 seconds today
- 14. 14 It’s Time to Evolve Copyright Collegis Education, Inc. Proprietary and Confidential.
- 15. 15 Content Marketing Is Changing Copyright Collegis Education, Inc. Proprietary and Confidential. • What B2C marketers are working on right now: 62% creating more engaging/higher-quality content 60% creating more visual content 53% creating a greater variety of content
- 16. 16 Time to Step Up Our Game Copyright Collegis Education, Inc. Proprietary and Confidential.
- 17. 17 Copyright Collegis Education, Inc. Proprietary and Confidential. http://www.nytimes.com/projects/2012/snow-fall/
- 18. 18 Copyright Collegis Education, Inc. Proprietary and Confidential.
- 19. 19 Copyright Collegis Education, Inc. Proprietary and Confidential.
- 20. 20 Rich Media 101 Copyright Collegis Education, Inc. Proprietary and Confidential. • A form of higher-quality content that has more dynamic elements and engages the audience in a richer user experience.
- 22. 3 Reasons Why You Need Rich-Media Content
- 23. 23 1) Stand Out from the Crowd Copyright Collegis Education, Inc. Proprietary and Confidential. content content content Your content
- 24. 24 Copyright Collegis Education, Inc. Proprietary and Confidential. • 72% of B2C marketers are producing more content than they did one year ago • Up to 15,000 pieces of content could potentially show in your Facebook feed everyday
- 25. 25 We’re Built for Visual Content Copyright Collegis Education, Inc. Proprietary and Confidential. • Visual content is snackable & pulls people in – 94% more total views on average are attracted by content containing compelling images • Visual content is social media friendly – 37% increase in engagement when FB posts include images
- 26. 26 Text Is Good to Have But… Copyright Collegis Education, Inc. Proprietary and Confidential.
- 27. 27 Good Isn’t Good Enough Copyright Collegis Education, Inc. Proprietary and Confidential. https://moz.com/blog/why-good-unique-content-needs-to-die-whiteboard-friday
- 28. 28 Copyright Collegis Education, Inc. Proprietary and Confidential.
- 29. 29 Do Something Different Copyright Collegis Education, Inc. Proprietary and Confidential. • Custom Imagery • Infographics • Interactive Content • Data Visualizations • eBooks/Whitepapers • Video • Podcasts • And More
- 30. 30 Copyright Collegis Education, Inc. Proprietary and Confidential.
- 31. 31 Make Something Epic Copyright Collegis Education, Inc. Proprietary and Confidential. "If someone removed your content from the web, would anybody miss it?" - Ann Handley
- 32. 32 Create a Linkable Asset Copyright Collegis Education, Inc. Proprietary and Confidential. • Provides value • Visually appealing • Simple to use • Hot topic
- 33. 33 Be Remembered Copyright Collegis Education, Inc. Proprietary and Confidential. • Visual cues improve our memory • Picture superiority effect • Brand association benefits – Personality – Style
- 34. 34 Rich Media Is Primed for Social Copyright Collegis Education, Inc. Proprietary and Confidential. • Gen Z’ers – Favor visuals – Communicate with images – Want to be engaged – Value being unique
- 35. 35 Standing Out with Rich Media Copyright Collegis Education, Inc. Proprietary and Confidential. • Beat the Competition • Create Something Different • 10x Better • Attract Attention Online • Bring Your Brand Along for the Ride
- 36. 36 2) Build Trust and Understanding Copyright Collegis Education, Inc. Proprietary and Confidential.
- 37. 37 Are You Trustworthy? Copyright Collegis Education, Inc. Proprietary and Confidential. • 84% of millennials don't like traditional advertising nor do they trust it • 52% of U.S. millennials said that finding brands they can trust is important to them
- 38. 38 Content That’s Trustworthy Copyright Collegis Education, Inc. Proprietary and Confidential. • Volunteer Information • Don’t omit the details – Facts • Share secrets • Deliver as promised • Creditable – SME’s
- 39. 39 In People We Trust Copyright Collegis Education, Inc. Proprietary and Confidential. • Real people with real experience • Emotional connections • Showcase expertise • Insider access
- 40. 40 Data Speaks for Itself Copyright Collegis Education, Inc. Proprietary and Confidential. • Data removes biases • Readers trust facts • Tells the whole story • Clarifies complexity • But… Raw data is BORING
- 41. 41 Copyright Collegis Education, Inc. Proprietary and Confidential.
- 42. 42 Give Them Some Control Copyright Collegis Education, Inc. Proprietary and Confidential. • Something to do • A choice • A chance to reflect • Next step
- 43. 43 Give Them Some Control Copyright Collegis Education, Inc. Proprietary and Confidential.
- 44. 44 Better Communicate Your Ideas Copyright Collegis Education, Inc. Proprietary and Confidential. • Use graphics to make abstract concepts concreate • Graphics help viewers process information quicker
- 45. 45 Build Trust with Rich Media Copyright Collegis Education, Inc. Proprietary and Confidential. • Try to never use stock images • Showcase the people behind your brand • Visualize important data • Create a content experience
- 46. 46 3) Create Impactful Content Copyright Collegis Education, Inc. Proprietary and Confidential. • “Action is the foundational key to all success.” - Pablo Picasso
- 47. 47 Is Your Content Effective? Copyright Collegis Education, Inc. Proprietary and Confidential. • 60%-70% of marketing content goes unused • 62% of students and 51% of parents prefer web- based resources for learning about prospective universities • Multimedia-based content has been shown to be shared up to 12X more
- 48. 48 Right Action at the Right Time Copyright Collegis Education, Inc. Proprietary and Confidential.
- 49. 49 Connect in New Ways Copyright Collegis Education, Inc. Proprietary and Confidential.
- 50. 50 Support the Research Phase Copyright Collegis Education, Inc. Proprietary and Confidential.
- 51. 51 Use a New Enrollment Funnel Copyright Collegis Education, Inc. Proprietary and Confidential.
- 52. 52 Why You Need Rich-Media Content Recap Copyright Collegis Education, Inc. Proprietary and Confidential. 1. Stand Out From the Crowd – It’s Only Going to Get Harder 2. Build Trust & Understanding – Use People, Data and the Control 3. Create Content with an Impact – Rethink the Traditional CTA
- 53. YOU Can Make It Happen
- 54. 54 Get Leadership On Board Copyright Collegis Education, Inc. Proprietary and Confidential. • What do you mean rich media? – Provide examples • What does this do for our brand? – Brand awareness, reach new audiences, etc – Set expectations for results • How is this different? – Status quo vs. the future • What does success look like? – Tie everything back to business objectives – Timelines • What resources do you need? – Create a low-, medium- and high-budget proposal – Who’s on the team?
- 55. 55 Get the Right People on Board Copyright Collegis Education, Inc. Proprietary and Confidential. • Content Creators • Editors • Creative Designers • Developers • Leadership
- 56. 56 Set the S.M.A.R.T. Goals • Determine KPIs – Traffic – Social Shares – Links/PR – Direct & Assistance Conversions – Registrations – Downloads – Etc. • Set Benchmarks • Track Everything Only 23% of B2C marketers say they are successfully tracking ROI on content
- 57. 57 Play Baseball with Your Content Copyright Collegis Education, Inc. Proprietary and Confidential. 76% 15% 1% 8% Singles Doubles Triples Home Runs
- 58. 58 Develop a Process for Singles Copyright Collegis Education, Inc. Proprietary and Confidential.
- 59. 59 Scale for Doubles and Triples Copyright Collegis Education, Inc. Proprietary and Confidential.
- 60. 60 Scale for Doubles and Triples Copyright Collegis Education, Inc. Proprietary and Confidential.
- 61. 61 Home Runs Are Special Copyright Collegis Education, Inc. Proprietary and Confidential.
- 62. 62 Discover Your Opportunities Copyright Collegis Education, Inc. Proprietary and Confidential. • Brainstorm Ideas – Usecandor.com • Conduct Research on the Idea • Audience • Competition • Keyword(s) • Topical Importance • Brand Messaging
- 63. 63 Our Idea Copyright Collegis Education, Inc. Proprietary and Confidential.
- 64. 64 Plan with a Sense of Purpose Copyright Collegis Education, Inc. Proprietary and Confidential. • Persona • Primary concern • Conversation • Phase of funnel • Appropriate CTA
- 65. 65 Career Aptitude Test Copyright Collegis Education, Inc. Proprietary and Confidential. • Idea – Assist in discovery of potential career options • Strategy – Create an evergreen top-of-funnel resource • Goal – Increase brand awareness – Own the conversation
- 66. 66 Research: The Topic Copyright Collegis Education, Inc. Proprietary and Confidential.
- 67. 67 Research: The Opportunity Copyright Collegis Education, Inc. Proprietary and Confidential.
- 68. 68 Research: The Competition Copyright Collegis Education, Inc. Proprietary and Confidential.
- 69. 69 Research: The Competition Copyright Collegis Education, Inc. Proprietary and Confidential.
- 70. 70 Research: The Competition Copyright Collegis Education, Inc. Proprietary and Confidential.
- 71. 71 Produce the Content Copyright Collegis Education, Inc. Proprietary and Confidential. • Data set from the U.S. Bureau of Labor Statistics
- 72. 72 Develop the Visual Aspects Copyright Collegis Education, Inc. Proprietary and Confidential. • Improve upon the competitors • Don’t hijack the creative process • Deadlines are more like guidelines • Balance creative with usability • Get outside opinions
- 73. 73 Career Aptitude Test Copyright Collegis Education, Inc. Proprietary and Confidential.
- 74. 74 Career Aptitude Test Copyright Collegis Education, Inc. Proprietary and Confidential.
- 75. 75 Prepare for Launch Copyright Collegis Education, Inc. Proprietary and Confidential. • Pre-Outreach – Who’s most interested • Paid Promotion – Social media • Continue Outreach – Bloggers • Supporting Articles – Internal links • Retargeting
- 76. 76 Career Aptitude Test Copyright Collegis Education, Inc. Proprietary and Confidential.
- 77. There’s Still Time for YOU to Get Started
- 78. 78 Rich Media Is an Evolution Copyright Collegis Education, Inc. Proprietary and Confidential.
- 79. 79 We Love Creating Them Copyright Collegis Education, Inc. Proprietary and Confidential. bit.ly/EnrollmentTrends
- 80. 80 You Can Do It Too Copyright Collegis Education, Inc. Proprietary and Confidential.
- 81. 81 Copyright Collegis Education, Inc. Proprietary and Confidential. Grant Tilus Grant.Tilus@CollegisEducation.com www.CollegisEducation.com @GrantTilus
Notes de l'éditeur
- Imagery: I’d really love to see this slide as a custom drawing to really give it that wow factor.
- Slide: “Hey everyone, come and see how good I look.”
- Slide: Used for polling the audience for their work roles. Imagery: silhouettes to match with the audience type Types of attendees? Marketing Managers or Executives, Marketing Specialist(ninja), Other Departments? From where? A school, An agency, Etc.
- Slide: Highlight of the definition of content marketing Imagery: CMI Logo
- Slide: Highlight facts regarding who is practicing content marketing. Imagery: I’d like a bold way to present these statistics
- Slide: Highlight facts regarding the most popular types of content marketing. Imagery: I’d like a bold way to present these statistics Notes: Usage of almost all of the tactics on this chart has risen this year over last year.
- Slide: Highlight statistics regarding the what goals and metrics marketers are focused on for their content marketing efforts Imagery: I’d like a bold way to present these statistics Notes: Organizational Goals - How important is each of the following content marketing goals to your organization? Website Metrics - Which metrics does your organization use to assess content marketing success?
- Slide: Highlight statistics regarding the amount of content that is being produced. Imagery: I’d like a bold way to present these statistics Notes: We are producing a ton of content these days. Everyone is doing content marketing, but it's not about creating more.
- Slide: Highlight statistics regarding the how effective our content marketing effort are right now. Notes: Our audience are being flooded with content from every direction (competition included) and it’s making our content less effective. Imagery: I’d like a bold way to present these statistics
- Slide: Imagery: I’d like a bold way to present these statistics Notes: The Problem (It’s harder to stand out and drive toward our goals)
- Imagery: It’d like to see something that get’s people thinking about throwing junk at a wall and seeing what sticks. Content marketing isn't about "more," it's about creating great stuff that builds the brand. Brands dont need more content, they need more relevant content
- Imagery: Something related to a person or thing that thinks that they are better than others.
- We Need to Create Better Content. Both our views on creating content and the content itself needs to evolve. Imagery: Something related to the theory of evolution
- Slide: Highlight statistics regarding the what marketers are focused on Imagery: I’d like a bold way to present these statistics
- Our Audiences Deserve It. Spend less time focused on just turning out just another piece of content, content marketing shouldn’t be about hitting a quota. and spend more time strategically think about how we can make the best piece of content out their. Imagery: Something related to taking it to the next level.
- Imagery: Screenshot Slide: News publications know it.
- Imagery: Screenshot Slide: Online publications know it.
- Imagery: A showcase of examples of our Rich Media Content. Slide: Other schools aka the competition knows it.
- Imagery: Image of definition as if in a textbook
- Imagery: Something related to losing the race or being behind. Slide: If you’re not here yet, your falling behind.
- Slide: We’re going to go through what it can do for your content and your organization by enriching your strategy. Imagery: An image that signals a transition/set up for the next part of the presentation.
- Imagery: I love this metaphor. I’d like to use something like this image about being lose in the crowd. How you can stand out by creating rich media content
- Imagery: I’d like a bold way to present these statistics
- Imagery: I’d like a bold way to present these statistics Notes: Rich content is great for creating a positive connection for that first interaction with you brand. Visual Content Helps Audience Loyalty
- Imagery: Wall of text
- Slide: Overtake the Competition Imagery: Screenshot
- This post now ranks #1 for a solid keyword phrase and multiple variations beating out other top publications while receiving over 7,000 visits per month. Imagery: Screenshot
- Find an Edge Over the Competition by doing something different Imagery: Screenshot
- 10,000 views, 70 likes. 400 views per month with the google keyword tool only estimated 110 in monthly volume. Hangout on Air format is very different and video led to this content being discovered more. Imagery: Screenshot
- Imagery: Highlighting this quote. Notes: Build Content That Lasts. Our content needs Longevity. Rich media can help you create something 10x better than the competition.
- Slide: Is your content news worthy? Imagery: Screenshot
- Visuals Help Them Remember You Has anyone ever heard of the Picture Superiority effect? According to the picture superiority effect, concepts are much more likely to be remembered experientially if they are presented as pictures rather than as words. Understanding promotes trust. 90% of the information sent to the brain is visual, and visuals are processed 60,000 times faster than text. Imagery: Screenshot
- Imagery: Screenshot
- Imagery: Something related to standing out from the crowd Slide:
- Image: Something related to Trust Slide: Trust is essential for our lives. It is trust, more than money. You can’t expect to have a good relationship with your audience without trust. How you can build trust by creating rich media content. Content that is developed by a brand to provide added consumer value is designed to build brand consideration or affinity, not sell a product or service. Our audiences need to know that they can trust us because the world around us has forced us to questions whether or not we are being fooled.
- Imagery: I’d like to see a classicly bad stock photo that a lazy school/marketing team might use. Slide: Audiences Want to Trust You but Stock images don’t cut it. Trust must be earned and is a fundamental part of our lives. Building and nurturing your brand is critical. Especially for helping prospective students become more familiar and trusting in your brand. Millennials are eager to find brands they can trust and the same goes for the professional crowd. Trust is essential for our lives. It is trust, more than money. You can’t expect to have a good relationship with your audience without trust. How you can build trust by creating rich media content. Content that is developed by a brand to provide added consumer value is designed to build brand consideration or affinity, not sell a product or service. Our audiences need to know that they can trust us because the world around us has forced us to questions whether or not we are being fooled.
- Give It Away for Free, Don’t omit important details. There is something to be said about information being presented in a well polished way. Imagery: Screenshot
- Showcase Your People as Experts - Audiences Trust Experts – The People To build trust, the person must “feel” your intentions are in their best interest throughout the conversation and beyond. Build emotion & relationships. Connect. It’s easier to trust people when you can verify that they are real. Find ways to show the people behind your brand and content. Imagery: Screenshot
- People Trust Data, Not Opinions. Data Removes Bias. Use data to tell the story. The only problem is that data in text form is boring. Rich media gives it life. Always provide your resources for where you got your data. Imagery: Screenshot
- People Trust Data, Not Opinions. Data Removes Bias. Use data to tell the story. The only problem is that data in text form is boring. Rich media gives it life. Always provide your resources for where you got your data. Imagery: Screenshot
- Image: Fighting over the remote control Slide: Give Your Audience some Control. Giving users something to do, especially when they have a choice gives them a sense of control. Picking a college & career path is new and can be very abstract. Help them trust you and they will get a since of control which will help give them more confidence to make the decision to choose their own journey. A journey that you have already been apart of. Trust Provides a Sense of Control. It can be a long process of give and take, it takes time. Give your audience… A choice The control Something to do A chance to reflect
- Slide: Giving users something to do, especially when they have a choice gives them a sense of control. Picking a college & career path is new and can be very abstract. Help them trust you and they will get a since of control which will help give them more confidence to make the decision to choose their own journey. A journey that you have already been apart of. Trust Provides a Sense of Control. It can be a long process of give and take, it takes time. Give your audience… A choice The control Something to do A chance to reflect Imagery: Screenshot
- Notes: Using rich media you can use graphics to visually explain relationships and ideas more quickly and intuitively. Imagery: Screenshot
- Imagery: Something related to trusting someone or something Slide:
- Imagery: I’d like a bold way to present this quote along side a CTA related image. Calls-to-action. You know that they're a crucial component of marketing. You know you need them if you want to attract more visitors, generate more inquiries/interest, and convert more prospective students into applications.
- Imagery: I’d like a bold way to present these statistics
- Imagery: The sales funnel Slide: Because rich media comes in so many different forms it has some great opportunities to help you create the right calls to action and the right times based on the audience.
- Imagery: Screenshot Slide: Help drive action by leading students through the journey of find the right school of them. Not your traditional way to drive inquiries.
- Slide: We all know that students are research and even applying to multiple colleges (28% applied to 7 or more) use rich media content such as this ebook resource to support that research process and give yourself an edge. If you know what your prospective students main concerns are than you can address them. You’ve got to give the people what they want. Imagery: Screenshot
- Slide: soft inquiries. Because we know the research to enrollment phase could last 6-9 months for certain demographics rich media can help you get your brand in front of them early and often. Imagery: Screenshot
- Imagery: Bringing back images from the slides on my three main points.
- Slide: We’re going to go through what it can do for your content and your organization by enriching your strategy. Imagery:
- Imagery: Something related to planting the seed. Slide: 59% of B2C marketers said they would increase spending in the next 12 months.
- Imagery: Something related to a super team
- Slide: Can you measure everything accurately? If not you’ll never be able to prove the ROI. Support Enrollment Growth, Brand Awareness, Applause, Amplification, Conversation Imagery: I’d like a bold way to present this statistic.
- When planning your content production strategy remember to play baseball. Singles through Homeruns.. This chart is from last season in the MLB. Imagery: Pie chart
- Custom imagery, gifs, infographics, slide presentations, hangouts on air are all examples of rich media content that you need to be able to scale internally. Discuss our process for image/article submissions. Imagery: Screenshotz
- Doubles: Most time intensive but very unique. Imagery: Screenshots
- Triples: We built our own tools to scale the creation of this type of content. We can now use the templates to develop as many different types of maps or quizzes that we want. Imagery: Screenshots
- Home runs are special and super fun to work on. Don’t let your big ideas sit ideal anymore.
- It starts with the right idea then the right execution. http://usecandor.com/ - generate ideas anonymously Imagery: Screenshot
- Imagery: Something related to hating your job The Idea – Find areas to get our brand in front of potential students tionhigher in the funnel The Audience – Potential Career Changers The Competition – Lots of competition, less high quality The Opportunity – 33,000 monthly searches Our Goal – Have our brand own the conversation
- Slide: Every piece of content needs a goal. Page views, social shares, downloads, conversions. Imagery: Something related to strategic planning
- Our Goal – Have our brand own the conversation around career selection and career assistants. Imagery: Something related to a person thinking.
- The Audience – Potential Career Changers Imagery: Screenshot
- Imagery: Screenshot Saw that it was worth our investment.
- Slide: Moz keyword difficulty score. Imagery: Screenshot The Competition – Lots of competition, less high quality Be honest with yourself. Can your content compete with the SERPs? If you cannot compete, find a fresh new angle Remember, never fight unless you're sure you can win. – 3 ninjas
- Slide: Researching the competitions final product to see how we can improve use of visuals, UX, content quality, information and data elements and what they missed. Imagery: Screenshot
- Slide: Researching the competitions final product to see how we can improve use of visuals, UX, content quality, information and data elements and what they missed. Imagery: Screenshot
- Slide: We used data from the BLS. Yes, free data! Then worked with some really smart people to put it together. Yes, this is easier said then done.
- You may know that content but Let your creative team be creative. Go above and beyond what others are willing to do. Remember the Problem: You have to do what it takes to stay a step ahead. The premise of The 10X Rule is work 10 times harder than anyone else to be successful. Imagery: Something related to creativity or creative thinking
- An Interactive Data Visualization Discuss how using rich media provided us the ability to go after bigger fish and find bigger success. Imagery: Screenshot
- An Interactive Data Visualization Discuss how using rich media provided us the ability to go after bigger fish and find bigger success. Imagery: Screenshot
- Slide: Make sure to seed the content and have a promotion plan to help just start its sharing. Way to many pieces of rich media content get lost or unseen because it was poorly promoted and shared. But it is key for building brand awareness and owning the competition. Imagery: Screenshot
- An Interactive Data Visualization Discuss how using rich media provided us the ability to go after bigger fish and find bigger success. Boss=Happy Imagery: Screenshot
- Slide: We’re going to go through what it can do for your content and your organization by enriching your strategy. Imagery: Transition Slide
- Imagery: Screenshot Notes: Don't be afraid to do less content – remember it takes time and money to create, manage and update it all. Are you ready for rich-media content? Have you mastered the basics?
- Go onto our site and check it out to see what it’s all about. Imagery: Screenshot
- Imagery: Something related to empowering.
- Imagery: Thank You