I gave a public presentation and developed key messages to targeted groups. The project demonstrated that I could communicate short and long term goals from the Strategic Communications Plan. I created a PowerPoint Presentation from photos I had taken from MRC events.
4. Mission Statement
Mission
To identify and prepare
individuals who want to
volunteer their time to
respond in the event of
a medical emergency in
the community.
5. Motto
Be Informed. Be Prepared. Be a Volunteer.
Emergency preparedness is everyone’s responsibility!
7. Objectives of MRC PR Plan
100% of GFRMRC Are Volunteers
Utilize PR Tactics to Recruit New Members
Poster visually displaying training and community involvement
News Release to announce their annual training
Video Public Service Announcement
Schedule a Press Conference when the Director retires
8. Poster
RE-purpose Photos of
Community Events & Training
Display Posters in Public Buildings
Target Key Publics
& Potential Volunteers:
•
•
•
•
•
Government Center
Town Halls
Council on Aging
Senior Apartment Complexes
Hospitals
9. News Release Promotes Annual Training
Sent to local newspapers:
Fall River Herald News
Somerset Spectator
Fall River Spirit
Westport Chronicle
The GFRMRC covers:
Fall River
Westport
Somerset
Swansea
13. Public Relations Plan
in January
• Evaluate for one year
• Increase presence in community
• See if the number of volunteers goes up
Notes de l'éditeur
The MRC’s goal was to use this PR Plan to promote their mission statement by utilizing PR techniques to try and recruit new members.
Photos of training opportunities
They have recruited new members in the past by allowing outside people to attend their annual training for free. Benefit is that the person will already have taken some of the basic training courses on that day.Real-life lesson in crisis management. – Eagle Scouts.
Held press conferences at Government Center in Past. Platform to present short and long-term goals. Announce new director. Target general public, publics in medical field, potential volunteers