Walk-through exercise with attendee to set 2-3 goals and introduce strategy framework outcomes & metrics
What’s special about your business? They don’t just want to know what you’re selling; they want the story behind it.
What are you really selling?
Not just about you.
Timeliness
Long game. Must get to know the reporters on your “beat.”
Think beyond the traditional press, such as other business blogs (influencers, Yelp, etc.)
Have an internet presence
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Thank reporters
Stay in touch even when you don’t have a pitch