Marc Benioff\'s opening Keynote on the Social Enterprise at Dreamforce 2011.

1. WELCOME TO THE
SOCIAL ENTERPRISE
Marc Benioff | Chairman & CEO

2. Safe Harbor
Safe harbor statement under the Private Securities
Litigation Reform Act of 1995:
This presentation may contain forward-looking other litigation, risks associated with possible mergers
statements that involve risks, uncertainties, and and acquisitions, the immature market in which we
assumptions. If any such uncertainties materialize or if operate, our relatively limited operating history, our
any of the assumptions proves incorrect, the results of ability to expand, retain, and motivate our employees
salesforce.com, inc. could differ materially from the and manage our growth, new releases of our service
results expressed or implied by the forward-looking and successful customer deployment, our limited history
statements we make. All statements other than reselling non-salesforce.com products, and utilization
statements of historical fact could be deemed forward- and selling to larger enterprise customers. Further
looking, including any projections of product or service information on potential factors that could affect the
availability, subscriber growth, earnings, revenues, or financial results of salesforce.com, inc. is included in our
other financial items and any statements regarding annual report on Form 10-Q for the most recent fiscal
strategies or plans of management for future operations, quarter ended April 30, 2011. This documents and
statements of belief, any statements concerning new, others containing important disclosures are available on
planned, or upgraded services or technology the SEC Filings section of the Investor Information
developments and customer contracts or use of our section of our Web site.
services.
Any unreleased services or features referenced in this
The risks and uncertainties referred to above include – or other presentations, press releases or public
but are not limited to – risks associated with developing statements are not currently available and may not be
and delivering new functionality for our service, new delivered on time or at all. Customers who purchase our
products and services, our new business model, our services should make the purchase decisions based
past operating losses, possible fluctuations in our upon features that are currently available.
operating results and rate of growth, interruptions or Salesforce.com, inc. assumes no obligation and does
delays in our Web hosting, breach of our security not intend to update these forward-looking statements.
measures, the outcome of intellectual property and

3. Our Mission: Cloud Computing Driver,
Catalyst & Evangelist
Enterprise
Cloud Computing
1960s 1980s Today
Mainframe Client/Server

4. First Cloud Company to Exceed $2.1 Billion
Annual Run Rate
$2.1 Billion 100,000+
Annual run rate Customers
36 Billion Transactions per quarter

5. Salesforce Foundation
1% time
equity
product
12,000 non-profit organizations
270,000+ hours service
$24 million+ grants
ShareTheModel.org

6. Ten Year Computing Cycles
10X more users with each cycle
2010’s
Social
Revolution
2000’s Mobile
1990’s Cloud
1980’s Client/ Desktop Computing
Server Cloud
1970’s Mini Computing Computing
1960’s Computing
Mainframe
Computing
Data Business Process Web Mobile Social
Management Logic Apps Automation Apps Apps
Apps Apps
Apps

7. Social Revolution: Social Networking
Surpasses Email
1.1
Social Users billion
social
users
Email Users
2007 2008 2009 2010 2011
Source: Comscore, June 2011

8. Social Revolution: The Web is Shrinking
Web Usage (minutes)
4 hours
per month
Rest of the Web
2010
Sources: Ben Elowitz, Wetpaint / comScore
2011

9. Social Revolution: Mobile Apps Used More
than Web Browsers
81
minutes Facebook
per day mobile users
Mobile Apps
are 2X more
Browser
active than
desktop users.
- facebook.com
Source: comScore, Alexa, Flurry Analytics

10. Social Revolution: Employees Forcing an
Unprecedented Pace of Change
CIOs Surveyed on Tablet Usage
...fastest
“
ramping mobile
”
2011 device ever.
Employee- Purchased for Employees
Not Allowed
owned
2010
Morgan Stanley, “Tablet Demand and Disruption”, February 14, 2011.

11. But the social revolution has created a social divide.

12. The Social Divide: Customers and Companies
Your customers and What about
employees are social. your company?

13. How does your enterprise bridge the social divide?

14. Delight Your Customers and Employees
Social Enterprise
1 Social Customer Profile
Product &
Collaborate Partners
Connect & Sell Listen &
Analyze
Service & Automate & Social
Engage Extend Marketing
2 Employee 3 Customer Social
Social Networks
Networks & Product Social
Networks

15. The Core of the Social Enterprise:
Multi-tenant Cloud Computing
Fast Open
No Hardware Logic/data Portability
No Software Any Device
Easy Everyone
Automatic Upgrades Democratic
Pay-as-you-go Economical

16. Delighting Customers is Knowing
Who They Are and What They “Like”
Who are What are Who are
they they saying? they
connected connected
to? to?

17. Database.com: The World’s First
Social, Mobile, and Open Database
Social Mobile Open
World’s Most Social data REST APIs Platform-
Trusted Cloud model toolkits for agnostic
Database Android APIs
Profiles, feeds,
status updates and iOS OAuth
Database.com is now generally available

18. Step 2: Create An Employee Social Network
Employee Social Network
Collaborate
Connect &
Sell
Service & Automate &
Engage Extend

19. Chatter is the Leader in Employee
Social Networks
100,000+
Active Companies
Average Percentage
Improvements Reported by
Customers
Collaboration for the
Social Enterprise
Profiles Groups
App Updates Feeds
File Sharing Status Updates

20. Coming Soon with Winter ’12:
Chatter Now Chatter Connect
Available in Chatter REST
Presence Chat API Chatter for
Winter ’12
Screen Sharing* SharePoint
(October
2011)
Chatter Chatter Chatter
Customer Groups Inline Filters Approvals
*Screen Sharing is expected to pilot in Spring ’12

21. Social Enterprise
Connect
& Sell

22. Winter ’12 Goes Social for Sales
Chatter
Winter ’12 Sales
Expected in October Sell as a team and close
2011 deals faster
Social Collaborative
Contacts Forecasts
View social data from Collaborate on your team’s
the contact record forecasts in a new UI
Over 150 new features in Winter ’12

23. Shorten Sales Cycles with the
Industry’s Most Complete Business Data
Leading Data Providers
Import
accurate data
Email Address
Phone
Employee # Clean
Twitter Revenue your data
Handle
Division
Title
Access
30 Million 180 millions
Contacts Million
Accounts of contacts
and accounts

24. Social Enterprise
Service
& Engage

25. Service Cloud: Bring Your Customer
Service into the Employee Social Network
16,000+
Companies
Third-party Research of Average
Improvements Reported by Customers
Customer Service for
the Social Enterprise
Agent Collaboration Social Monitoring
Knowledge Contact Center
Communities Dashboards & Reports

26. Social Enterprise
Automate & Extend

27. Force.com: Social Enterprise
Platform for Employee Apps
Social Mobile Open Real-time
Integrated social Deploy apps on APIs to connect Real-time
framework any device to any app workflow
Real-time
analytics

28. Step 3: Develop a Customer Social Network
Customer Social Networks &
Product Social Networks
Product &
Partners
Listen &
Analyze
Social
Marketing

29. Heroku is Now Open for Java
Developers
for
A path to the Social Enterprise for 6 million java developers.
Fully integrated into the Heroku platform:
Instant scale Full visibility
Frictionless deployment Add-on ecosystem

30. Social Enterprise Listen &
Analyze

31. Difficult to Track Conversations
Across Customer Social Networks
What are your
customers saying?

32. Radian6: Leader in Social Monitoring
Blogs
Listen
Analyze
Engage

33. Social Enterprise Products
& Partners

34. Social Applications and Platform
touch.salesforce.com
Open API’s
data.com

35. The Social Enterprise Delivered
Social Enterprise

36. Open the Door to the Social Enterprise
Social Enterprise
License Agreement
Every product for
every employee
Unlimited usage of
Salesforce products
Predictable cost

37. THANK YOU
@benioff | facebook.com/benioff | ceo@salesforce.com