3. • What do you understand by the term
objective?
• Do you think is important that Chipotle
should have clear objectives? Explain
• Why do you think the Chipotle CEO is thinking
of changing the objectives for their business
over time?
Organizational Objectives
4. • You should set clear objectives
• Sometimes their are not formalized
• Agree on the direction their business should
take
Organizational Objectives
15. Which are our core values?
Deliver WOW Through Service
Embrace and Drive Change
Create Fun and A Little Weirdness
Be Adventurous, Creative, and Open-Minded
Pursue Growth and Learning
Build Open and Honest Relationships With
Communication
Build a Positive Team and Family Spirit
Do More With Less
Be Passionate and Determined
Be Humble
23. “The mission of Wendy’s is to
deliver superior quality products
and services for our customers and
communities through leadership,
innovation, and partnerships.”
Mission vs Mantra
24. • If I were the CEO of Wendy’s, I would establish a
corporate mantra of “healthy fast food.” End of story.
• Federal Express: “Peace of mind”
• Nike: “Authentic athletic performance”
• Target: “Democratize design”
• Mary Kay “Enriching women’s lives”
• The ultimate test for a mantra (or mission statement) is
if your telephone operators (Trixie and Biff) can tell you
what it is. If they can, then you’re onto something
meaningful and memorable. If they can’t, then, well, it
sucks.
Mission vs Mantra
25. • To increase annual sales form $1 billion to $2
billion in five years.
• To enter a new market every 18-24 months
• To achieve 30% of sales each year from products
not in the company’s product line five years
earlier
• To be the lowest cost, highest quality producer in
the household products industry
• To achieve a 15% average annual growth in sales,
profit and earnings per share
Activity
