This document discusses the importance of content marketing and outlines challenges that companies face in developing effective content marketing strategies. It notes that content marketing is a top marketing strategy for CMOs but many companies struggle with creating engaging content, budgets, proving ROI, and time constraints. The document then introduces "The Content PROSe" as a solution that can help with content strategy, development, distribution, and analytics. They are experienced marketing and communications professionals who can provide strategic and high-quality outsourced content marketing support.

1. Content
1
www.thecontentprose.com
Creating quality content to influence
customer behavior
MARKETING:

2. The Case for Content Marketing
A cornerstone of B2B marketing plans, Content Marketing supports brand
building, enhances reputation and drive lead generation
2
According to DemandGen
of B2B buyers relied more on
content than research when
making B2B purchasing
decisions
75% According to Forrester
90%80% of consumers engage with
11.4 pieces of content before
making a B2B purchase
of decision-makers prefer to
get company information in a
series of articles versus an
advertisement
According to ForresterAccording to Roper Affairs

3. The State of Content Marketing
What does your Content Marketing look like?
3
Identified
by CMOs
as a ‘top
five’
marketing
strategy
but ….
Do you have a clear POV around all your content or is it disparate?
Are you creating quality content that is relevant to your customers
and uses creative design or video to tell your story?
Are you leveraging your content with a distribution strategy that
creates multiple touchpoints with target audiences?
Are you measuring the impact of your content – with analytics to
demonstrate ROI and drive lead generation?

4. You Are Not Alone
Companies and organizations of every type, size and scope are looking to
create or enhance their content marketing programs…
4
— Content Marketing Institute
How B2B
Marketers
Assess
their
Content
Marketing
Maturity
Level
Sophisticated: Providing accurate measurement to the business, scaling
across the organization—8%
Mature: Finding success yet challenged with integration across the
organization—24%
Adolescent: Have developed a business case, seeing early success,
becoming more sophisticated with measurement and scaling—29%
Young: Growing pains, challenged with creating a strategy and a
measurement plan—27%
First Steps: Doing some aspects of content but have not yet begun to make
content marketing a process—11%

5. In Dealing With Challenges
5
Creating Quality
Engaging Content
63%
According to Forrester
Lack of Budget
50%
Proving ROI
49%
Lack of Time
53%
….and face a number of key challenges, according to a survey by
The Content Council of brand, agency and media executives:

6. Your Solution
We are the Content PROSe
Focused on developing strategic, high-quality and
affordable content marketing programs.
Our Backgrounds
6
Experienced strategic marketers and communicators
Former and current journalists
Award-winning designers
Social media experts
SEO experts
Data managers and analytics providers

7. Why the contentPROSe?
A strong external resource in
an overwhelmed and under-
resourced environment
An independent and fresh
perspective from
experienced B2B marketing
professionals
Significant industry
knowledge: Healthcare,
Financial Services,
Technology, Pharma, Travel,
Media
Flexible, partnership
approach to work in concert
with our clients and your
SMEs responsible for
content
7
We provide….

8. Why the contentPROSe?
8
Offered “a la carte” or as part of an integrated content stacking solution
…Across four primary areas…
Content
Strategy
Content
Development
Distribution
Strategies
Analytics and
Automation

9. Why the contentPROSe?
Developed an editorial
POV and delineated
topics for the SMEs for an
electronics component
manufacturer
Developed white paper and
related promotional strategy
to articulate CEO platform
for a major healthcare
consulting firm
Edited white paper
series for a financial
technology company to
publish a digest directed
at the C-Suite
Designed content
distribution plan for a
novel medical devices
company
Actively participated in
weekly Twitterchats for an
enterprise software
company, to increase
engagement, share
intelligence and build a
Twitter audience
Repurposed webinar
series for use in
LinkedIn SlideShare lead
generation campaigns for
an industry research firm
9
To deliver results:

10. Let us help you!
Contact us: info@thecontentprose.com
www.thecontentprose.com