This document discusses leveraging Web 2.0 technologies in higher education. It begins by explaining that Web 2.0 focuses on the web as a platform and emphasizes technologies that are extensible, use open standards, and blur the line between desktop and web. The document then provides some examples of how Web 2.0 could be used for system management, content enhancement and integration, and recruiting. Specifically, it describes how one university created a Facebook page that reached over 480 students with virtually no investment. Finally, the document encourages thinking creatively about how to utilize Web 2.0 technologies and features to create community and enhance content delivery and systems management.