The document provides an overview of social media and guidelines for its use by the City of Edmonton. It defines social media as web-enabled sites that encourage interaction. It discusses how social media can help build relationships with citizens and get their input. The City of Edmonton uses tools like Twitter, Facebook and blogs to engage with residents. Guidelines are outlined around monitoring discussions, responding to comments, and staff participation to represent the City professionally.
10. Scope of Social Media How do we participate with social media to engage, promote etc How do we monitor others using social media to talk about us Corporate projects and projects by business units Being done informally, comprehensive strategy being developed by Communications. Need business units to help monitor niche areas
28. Scope of Social Media use by City to collaborate within City use by City employees for personal use use by City to connect with citizens (people outside City org.) Enormous Potential. Contact your Comm officer Guidelines developed by Communications with Web Office, Office of Public Involvement, IT, HR for presentation and discussion Being developed in Collaboration Strategy Governed by Media Relations Policy, Code of Conduct, Use of Communications Technology http://crsteamsites/IT/ITPA/Web_Technologies/Collaboration_Strategy/default.aspx Use by councillors
44. People reacting – forums, ratings City makes first decision to relinquish control of the message in online community Objective: link Edmontonians around globe Positive unintended consequences