Presented at JoomlaDay Chicago 2019. Picking a CMS is a technical, business, and personal decision. You'll learn about the future of content management, and why migrating to InvisibleCMS is critical to your success.

1. Invisible CMS
Robert Jacobi • @robertjacobi

2. volunteers.joomla.org
Robert Jacobi • @robertjacobi

3. @robertjacobi
• 20 Years Agency Experience
• Former President of Joomla
• Solution Ambassador
• Open Source Partnerships

4. LET’S START AN AGENCY!

6. Joomla Everywhere!
• Millions of sites
• 100,000,000+ downloads
• $50,365*

7. No Brainer, Right?

8. Joomla Everywhere!
• Millions of sites
• 100,000,000+ downloads
• $50,365*

9. LET’S FIX THIS

10. Ask Yourself Some Questions
What do you do well?
What do you hate doing?
Do you have horizontal expertise?
Do you have vertical expertise?

11. We’re Good At …
Front-end Development
Back-end Development
Design
Content
Project Management

12. … We Hate …
Maintenance & Support
Code
Pictures
Words
Project Management

13. … Across All Our Projects …
SEO
Accessibility
Performance
Security
Project Management

14. … In Specific Projects …
Industry Focus
Regulatory Knowledge
SMB/SME Experience

15. Not Just Joomla Developer
Do well: Back-end
Hate doing: Front-end
For everyone: Ecommerce
Especially for: Real estate

16. GET SAASY!

17. Your Hates Are Opportunities
Partners
Tools

18. Embrace Partners not Affiliates
• Partner Program
More than sending traffic
in one direction or another
• Exclusivity
Create unique service offerings
• Buy In
Skin-in-the-game

19. Partner Program Basics
Renewable Terms
Minimum 6 Months
Financial Commitment (Cross Marketing, Direct Sales, or just $)

20. Partners?
Hosting
Maintenance & Support
Other Horizontal / Vertical Experts

21. Partner Examples
Steadfast.net Hosting
X-Team Development
Northcutt SEO

22. Tools?
• Content
- Privacy & Cookie Policies
- SEO
• Workflow
- Automation
- Staging & Production
• Forms
• CRM

23. Tool Examples
HubSpot
Stripe
Termageddon
Really Any SaaS Provider

24. News My Account
Home Extensions Subscribe Documentation Downloads
Hubspot Integration for Joomla!
Get the Hubspot tracking code on your website
within minutes.
Download FREE
Download & Install the Hubspot Integration for Joomla
About Hubspot
Language
Login Form
Remember Me
!
"
Username
Password

25. Les Arbres Web Solutions
Payage is a free Joomla
component dedicated to the
management of payments and
payment gateways.
Payage only deals with payments. It is not a shopping cart or a booking
system. Payage is simply the best way for Joomla e‑commerce
applications to integrate with payment gateways.
Payage supports any number of gateways and any number of applications.
It simplifies payment management for business owners.
It simplifies application code, making applications more reliable.
It simplifies the process of adding and maintaining payment gateways.
It simplifies testing and troubleshooting.
It includes comprehensive reports and charts.
It has a well documented API.
It's free and all the gateway addons are free.
The Revised Payment Services Directive (PSD2) will require Strong Customer Authentication (SCA) for many online
payments made by European customers. Read more about how this affects Payage.
If Your Site GetsIf Your Site Gets
Hacked ...Hacked ...
How will you know? And
how will you know how to
fix it?
Eyesite keeps an eye on your
website, and emails you if any files
are added, changed, or deleted.
FlexiContactFlexiContact
Want a flexible contact
form that doesn't need an
annoying captcha to
prevent spam? Check out our
popular free FlexiContact or its big
brother, FlexiContact Plus. The user
guides explain how to safely
prevent spam without needing to
use a captcha.
PlotalotPlotalot
Plotalot brings your site to
life with real-time graphs
and charts, using the
Extensions Version Histories Support Technical Contact Us

26. Policies for your website that automatically
update whenever the law changes.
Written and updated by real software attorneys… not robots.
View Pricing
Countdown to the next privacy law change:
Why Use Policies Features Pricing Agency Partners Blog RegisterLogin

27. IT’S FIXED!
YOUR CMS IS INVISIBLE

28. Embrace the Challenge
Focus on Your Non-Joomla Advantages
New Business Plan
Focus on the Clients that Complement Your Advantages
Create an ICP (Ideal Customer Profile)

29. Kick Some SAAS!
Abstract the Technology
Customers look for solutions not technology
Monetize Services
Partner with microservices
Consult
People matter

30. Thank you!
• @robertjacobi
• email@robertjacobi.com
• +1 847 687 5860