1. Professional Representation
Hatch Homes Group
John & Melody Hatch

2. Professional Real Estate Services from
John & Melody Hatch
Top Market Value
for your Home
Hatch Homes Group

3. Marketing your listing…
Getting your home the attention it deserves!
•Photos •RMLS
•Listing Flyers •Web-Based Advertising
•Nationally recognized Yard •Just Listed/Open Houses
Signs
•Marketing to other agents •Sphere of Influence
•Direct Marketing •Reverse prospecting
•Virtual Tours •Special agent marketing
•Movies •Email newsletter promotion
•Showing feedback system •Personalized web site
•Effective media ads •Marketing material inside the home
Hatch Homes Group

4. Quality Photographs…………Great Impressions!
• Your photographs may be the most important part of your
marketing. It takes a person only 4-6 seconds to gain an
impression of a home. You want it to be the right one!
• Well lit pictures. Good Photo
• Staging
• Clear the clutter.
• Wide angle lens.
• Professional.
• The 1st photo is very important! Must stand out.
Hatch Homes Group

5. Listing Flyers
This is an important representation of your
property – we use:
• Quality pictures.
• Good & Accurate Descriptions.
• Both sides of the flyer.
Hatch Homes Group

6. RMLS (Regional Multiple Listing System)
A Realtors source for information
It’s hard to make your home stand out among the thousands of
homes listed on the RMLS, but here are some things that we do
to guarantee your home gets noticed.
• Use the best possible photos.
• Make your main photo eye catching - (we often use an oval)
• Use as many photos as possible.
• Attach a virtual tour.
• Have the most detailed information.
• Attach disclosures, floor plans, list of upgrades, etc.
Hatch Homes Group

7. A bad example on RMLS…
This home was on the market for
488 days and eventually sold for
$250,000. Also, the agent has left
out important details about the
home, the pictures are terrible, there
are spelling mistakes. Advertising
was completely neglected for this
home.
Hatch Homes Group

8. Web-based Advertising
We advertise on many websites:
• Zillow.com
• Our personal website
• Realtor.com
• Craigslist & Postlets.com
• Oregonlive.com
• World Properties
• Trulia.com
All of our online marketing sites are linked with several other sites that also
advertise your home. Together we have created an intricate network of
online advertising that maximizes the exposure of your home.
Hatch Homes Group

9. Just Listed
Just listed cards get your home a lot
of attention and can be sent out
several ways…
• Postcards sent to homes
surrounding your listing.
• Brochure that displays even
more information.
• Tri-fold that compares your
listing to the neighbors homes.
• Send to surrounding homes or
specific demographics
Hatch Homes Group

10. Virtual Tours
We use RealEstateShows because it allows us to add
our virtual tour link into every web-based marketing
piece we do.
• It ensures you have quality photos; panoramic,
movies, and stills that move.
• We spend a lot of time looking at the camera
movement, titles, and background music.
• The link will always update as we make changes.
Hatch Homes Group

11. Web-based Direct Marketing
• “Reverse Prospect”
• New listings email to all KW Agents
• Special agents
• Million $ Club
• eFlyers to agents
• Newsletter to our large data base.
Hatch Homes Group

12. Personal Web Site
Hatch Homes Group

13. Inside the Home
• Homebooks
• RMLS printouts
• Other comparable homes in your area
• List of amenities
• Signs pointing to important features
• CD’s with virtual tours
Hatch Homes Group

14. Moving Up/Down Campaign
Send mailer or Just Listed to target demographics
supplied by the title company.
Sphere of Influence
Contact our sphere of influence and ask them if they
know anyone who is looking for a home like yours.
Hatch Homes Group

15. Special Agents
These are agents who have sold homes that are similar
or in the same neighborhood as your new listing.
• Send them an e-flyer.
• CD virtual tour
• Video email
Hatch Homes Group

16. Reverse Prospect
• Pull up agents who have entered search criteria
matching your listing for the last month in the
RMLS.
• Send personal emails or mailer.
• CD with virtual tour and special message.
• Phone Call.
Hatch Homes Group

17. Open Houses
• Search out prospects.
• Seek out help to market through neighbors.
• Promote online, through direct mailing, signs, etc.
• Creating special events like wine tasting, holiday
events to draw people to your home.
Hatch Homes Group

18. Progressive Opens
• Progressive Opens are when
several agents in the same
neighborhood get together and
promote their open houses at the
same time!
• Use incentives
– Win Cash, trip, TV, spa day
– Bottle of wine, gift cards, etc.
• Direct mailing
Hatch Homes Group

19. Weekly Updates
You get an update on your homes showing activity, the
marketing we have accomplished, and news about the
weekly market.
• Absorption Rates
• Internet Hits – who has opened the virtual tour/youtube?
• Showings
• Number of times virtual tour was opened
• Home feedback responses – immediate showing response!
Hatch Homes Group

20. About Keller Williams
• “Most Innovative Real Estate Company”
- Inman News.
• 3rd largest independent real estate
franchise.
• 82,000+ real estate consultants.
• 658+ offices in the U.S. and Canada.
• 50 Major Markets.
• Excellence in real estate consultation
training.
Hatch Homes Group

21. REASONS WHY
You should use the
The Hatch Homes Group…
Hatch Homes Group

22. REASONS WHY
The Hatch Homes Group…
• Core Values • 16+ years of Experience
•• CreatingThe Get By Giving Philosophy.
Live By marketability • Team
•• Generating inquiries1 Goal Our # 1• Education CRS,GRI,ABR,CIPS,ePRO
Make our Clients # Goal.
•• Live Up To Our Standards Despite• Knowledge to the area
Separating lookers from buyers Temptations of Lower Them.
•• Be Willing the sale • Persistence
Negotiating To Work Towards a Common Good.
•• Do What We Say We’ll Do. • Good Communicators
Coordinating the financing, Sometimes More. Just Never Less.
timing and closing • You want someone who
cares don’t you?
Hatch Homes Group

23. HatchHomes.com
“16 Years experience in Making Real
Estate Transactions a Breeze.”
John & Melody Hatch
503.748.8310 direct
John@HatchHomes.com

24. Core Values
• Live By The Get By Giving Philosophy.
• Make our Clients # 1 Goal Our # 1 Goal.
• Live Up To Our Standards Despite Temptations to Lower
Them.
• Be Willing To Work Towards a Common Good.
• Do What We Say We’ll Do. Sometimes More. Just Never
Less.

26. 2500
Rates might go up
4000
New home may cost more
2000
Your home worth less
4000
Lose speculation time
Vacant monthly maintenance
3600
Double House payment 3600
Discount points might go up 1000
Tax advantages Unk
Lost in the shuffle 3000
Repair and lose money
2400
TOTAL SCORE
TOTAL POTENTIAL LOSS 26,100

27. 90 110 130 180
11% 14% 17% 21%
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