2. Top Market Value
for your Home
Professional Real Estate Services from
The Hatch Homes Group
Hatch Homes Group
3. Marketing your listing…
Getting your home Maximum Attention!
•Photos
•Listing Flyers
•Nationally recognized Yard Signs
•Marketing to other agents
•Direct Marketing
•Virtual Tours
•Movies
•Showing feedback system
•Effective media ads
•RMLS
•Web-Based Advertising
•Just Listed/Open Houses
•Sphere of Influence
•Reverse prospecting
•Special agent marketing
•Email newsletter promotion
•Personalized web site
•Marketing material inside the home
Hatch Homes Group
4. • Your photographs may be the most important part of your
marketing. It takes a person only 4-6 seconds to gain an
impression of a home. You want it to be the right one!
• Well lit pictures.
• Staging (Hatch Homes Group offers a free consultation)
• Clear the clutter.
• Wide angle lens.
• The 1st photo is very important! Must stand out.
Quality Professional Photographs…………Great Impressions!
Hatch Homes Group
5. Drone
Technology
New technologies like
drone photography
are revolutionizing
the marketing of real
estate, as buyers
increasingly rely on
the web for house
hunting.
Click Here
to View
Drone Tour
6. Staging and Photographs Before and After.
Living Room Before
Living Room After
Basement Before
Basement After
Covered Patio Before
Covered Patio Before
7. Coming Soon & Just Listed Email Blast
Once we receive signed paperwork we start marketing your home straight away. With our
Keller Williams office being number 1 in the state we have over 250 agents we pre-market to.
Reverse prospect to Realtors that have an active search for a buyer looking to purchase a
home in your neighborhood , price range and home criteria.
8. This is an important representation of your
property – we use:
• Quality pictures & paper.
• Good & Accurate Descriptions.
Listing Flyers & Postcards
Hatch Homes Group
9. It’s hard to make your home stand out among the thousands of
homes listed on the RMLS, but here are some things that we do to
guarantee your home gets noticed.
• Use the best possible photos.
• Make your main photo eye catching –
• Use as many photos as possible.
• Attach a virtual tour.
• Have the most detailed information.
• Attach disclosures, floor plans, list of upgrades, etc.
RMLS (Regional Multiple Listing System)
A Realtors source for information
Hatch Homes Group
10. This home was on the market for
488 days and eventually sold for
$250,000. Also, the agent has left
out important details about the
home, the pictures are terrible, there
are spelling mistakes. Advertising
was completely neglected for this
home.
A bad example on RMLS…
Hatch Homes Group
11. We advertise on many websites:
• Zillow.com
• Our personal website
• Realtor.com
• Craigslist & Postlets.com
• Oregonlive.com
• World Properties
• Trulia.com
All of our online marketing sites are linked with Hundreds of other sites that
also advertise your home. Together we have created an intricate network of
online advertising that maximizes the exposure of your home.
Greater Exposure for your Property Increases the Chance of Sale!
Web-based Advertising
Hatch Homes Group
12. Just listed cards get your home a lot of
attention and can be sent out several
ways…
• Postcards sent to homes surrounding
your listing.
• Brochure that displays even more
information.
• Tri-fold that compares your listing to the
neighbors homes.
• Send to surrounding homes or specific
demographics
Just Listed
Hatch Homes Group
13. • It ensures you have quality photos; panoramic, movies, and stills
that move.
• We spend a lot of time looking at the camera movement, titles,
and background music.
• The link will always update as we make changes.
• Custom videos.
Virtual Tours
Hatch Homes Group
14. • “Reverse Prospect”
• New listings email to all KW Agents
• International Exposure
• Masters Circle
• eblasts to agents
• Newsletter to our large data base.
• Craigslist.
Web-based Direct Marketing
Hatch Homes Group
17. • Home books
• RMLS printouts
• Other comparable homes in your area
• List of amenities
• Signs pointing to important features
Inside the Home
Hatch Homes Group
18. Send mailer or Just Listed to target demographics
supplied by the title company.
Contact our sphere of influence and ask them if they
know anyone who is looking for a home like yours.
Moving Up/Down Campaign
Sphere of Influence
Hatch Homes Group
19. The Hatch Homes Group has a Exclusive Global
Reach that gets your home more exposure.
20. Visibility of your home to agents in 100+ countries through the International MLS.
21. • Pull up agents who have entered search criteria matching
your listing for the last month in the RMLS.
• Send personal emails or mailer.
• Phone Call.
Reverse Prospect
Hatch Homes Group
22. Open Houses
• Search out prospects.
• Seek out help to market through
neighbors.
• Promote online, through direct
mailing, signs, etc.
• Creating special events like wine
tasting, holiday events to draw
people to your home.
Hatch Homes Group
23. Progressive Opens
• Progressive Opens are when several
agents in the same neighborhood
get together and promote their
open houses at the same time!
• Use incentives
• Win Cash, trip, TV, spa day
• Bottle of wine, gift cards, etc.
• Direct mailing
Hatch Homes Group
24. You get an update on your homes
showing activity, the marketing we
have accomplished, and news about
the weekly market.
• Absorption Rates
• Internet Hits – who has opened the
virtual tour/youtube?
• Showings
• Number of times virtual tour was
opened
• Home feedback responses –
immediate showing response!
Weekly Updates
Hatch Homes Group
25. • “Most Innovative Real Estate Company”
- Inman News.
• largest independent real estate franchise.
• Over 100K+ real estate consultants.
• 658+ offices in the U.S. and Canada.
• Worldwide Markets.
• Excellence in real estate consultation
training.
Hatch Homes Group
About Keller Williams
26. REASONS WHY
You should use the
The Hatch Homes Group…
Hatch Homes Group
• STRONG CORE VALUES
• Live By The Get By Giving Philosophy.
• Make our Clients # 1 Goal Our # 1 Goal.
• Live Up To Our Standards Despite Temptations to Lower Them.
• Be Willing To Work Towards a Common Good.
• Do What We Say We’ll Do. Sometimes More. Just Never Less.
27. MORE REASONS WHY
The Hatch Homes Group…
• Creating marketability
• Generating inquiries
• Separating lookers from buyers
• Negotiating the sale
• Coordinating the financing,
timing and closing
• 21 years of Experience
• Team
• Education CRS,GRI,ABR,CIPS,ePRO
• Knowledge of the area
• Persistence
• Good Communication
• You want someone who
cares don’t you?
Hatch Homes Group