CMA Digital Day presentation.
Every industry and vertical is going to be rethought in a social way.
The real opportunity is about people redesigning these spaces.
2. 2
Horizon has a proven track record connecting brands
to consumers in the social and emerging media space
Huge Monster
3. 3
The only thing consistent is change
Facebook f8 - Open Graph Beta, Timeline, Ticker
Facebook Platform for Mobile
Facebook Credits Launch on Mobile Platform
Facebook Launches Location TAB
Facebook Page Insights Update
eBay Partners with Facebook - x.commerce
Walmart Labs Launches My Local Walmart
Facebook is Testing Facebook Credits for Websites
4. 4
Every industry and vertical is going to
be rethought in a social way.
The real opportunity is about people
redesigning these spaces.
5. 5
Every industrywith the social is going to
Marketing
and vertical graph
be rethought in a social way.
Engaging across all screens
The real opportunity is about people
redesigningproducts with purpose
Build these spaces.
we buy
6. 6
The social consumer is a new breed of
engaged and informed consumer
They are researching,
chatting, booking, sharing,
y
blogging, Facebooking,
tweeting every aspect of
their lives and buying
experience with their
friends online, on mobile
devices and in multiple
Social Networks
7. 7
The social consumer is a new breed of
engaged and informed consumer
They are researching,
we talk about what we buy
chatting, booking, sharing,
y
blogging, Facebooking,
tweeting every aspect of
their lives and buying
before
we buy
while
experience with their
friends online, on mobile
we buy
after
we buy
devices and in multiple
Social Networks
8. 8
The numbers tell the story, consumers are spending a lot of time on Facebook
7,861,253 34,829,861 25,682,332 8,926,910 29,204,532
23,230,709 888,200 20,908,420 5,297,569 2,251,913
9,755,684 1,185,002 6,001,435 3,416,828 7,581,233
9. 9
The numbers tell the story, consumers are spending a lot of time on Facebook
7,861,253 34,829,861 25,682,332 8,926,910 29,204,532
100 million “likes” per day for Facebook pages
250+ million people engage with Facebook on external websites monthly.
23,230,709 888,200 20,908,420 5,297,569 2,251,913
350 million users are engaging with Facebook on mobile phones
2x more active people that use Facebook on their mobile devices
9,755,684 1,185,002 6,001,435 3,416,828 7,581,233
20 million times a day (on average people on Facebook app installs
10. 10
Agenda
1. Facebook Commerce
2. Facebook Platform for Mobile
3. Facebook Credits
4. Facebook Location - Places
5. f8 Facebook Open Graph Beta
13. 13
The Social Commerce market is growing
Turning
fast and estimated revenues are set to US
“Like to Buy”
$30 billion globally in the next 5 years*
F-Commerce
$1.2 Billion is the projected size of the
US virtual goods market in 2011**
14. 14
Brands are selling direct to consumers on Facebook
Heinz Soup fans send
personalized ‘get-well’
cans of Heinz soup for
$3.00 via a store app on
the Brand’s page
Euro-energy drink
28 Black sold 10,000
cans in 28 hours from
Burberry Pop-Up Fan-Store their Facebook wall
A fan only Facebook store that ships
exclusive Burberry product with two
samples to share with friends
15. 15
People who click Facebook “Like’s” are more engaged,
active and connected then the average Facebook user
Looking at data from 12 weeks in
aggregate, Eventbrite found that each social
media share equates to $1.78 in ticket sales
FANS CONSUME VALUE OF A INCREASED INCREASED
MORE PRODUCT SHARE REFERRAL SALES
A Coca-Cola Fan consumes A share on... 40x referral traffic from American Eagle added the
two times more product than Facebook equals $2.52 Facebook for Leviʼs “Like” button to every product
a non-fan and purchase intent Twitter equals $0.43 ecommerce site after on their site and found,
of a fan is ten times higher linkedIn equals $0.90 implementing the Like Facebook referred visitors
then that of a non-fan e-mail equals $2.34 spent 57% more money than
button
non-Facebook referred visitors
* Facebook Stats
17. 17
Facebook Platform for Mobile - Create
meaningful engagement anywhere anytime
For businesses developing on Facebook
Platform, the Facebook Platform for
Mobile is a key technology to enable
more connections anytime, anywhere.
• Distribution
• Engagement
• Cross-platform
350M+ mobile users
2x more active
18. 18
Extending the Facebook platform from the PC world to mobile devices
means that Facebook’s members will be able to launch games or other
applications while they are using the social network.
19. Socialize your mobile app
Recommendations
from friends help Facebook Likes
define what users read define music content
on HuffPost for AUDIOVROOM
People share, read and generally engage more
with any type of content when it’s surfaced
through friends & people they know and trust.
20. 20
• 53% of Facebook users play
games
• Facebook takes 30% on all
Facebook Credit transactions
within Game applications
• $1.2 Billion is the projected
size of the US virtual goods
market in 2011*
2. Facebook Credits Have Arrived on the Mobile Phone
*Source: Inside Virtual Goods: The US Virtual Goods Market 2010 - 2011
21. 22
Facebook Credits arrive on the Mobile Phone
Your app or game can prompt the user to pay
for a virtual good by using Facebook Credits.
22. 21
Facebook Credits arrive on the Mobile Phone
Zynga recently reported a few key numbers.
• 230 million monthly active users (across all of Zynga’s games)
• 60 million users play Zynga games on a daily basis.
• Zynga sells 38,000 virtual items every second.
• Zynga made $575 million in revenue off the sale of
virtual goods in 2010
Your app or game can prompt the user to pay
for a virtual good by using Facebook Credits.
23. 23
Facebook Credits as incentives for shoppers
pre-paid Gift Cards that can be purchased at major retailers in the U.S., Canada and the U.K.
Check-in and Use your Facebook Credits to watch a movie
get Facebook
credits
Earn Facebook
Credits for checking-in
at retail locations, at
participating retailers
like BestBuy, Macy’s,
American Eagle
30 Credits = 1 Movie = $3
40 Credits = 1 Movie = $4
25. 25
Location TAB
The Locations TAB for
Facebook Pages enables
business to register every
single brick-and-mortar
location
Seamless integration across
Facebook pages and Mobile
places check ins
Facebook advertising targeted
by zip code drives local
marketing activity
26. 26
Facebook Places, Check-in
Walmart’s going local:
Turning Facebook “Likes”
into targeted local sales
• Fans can connect to their local
Walmart store
• 3500 Walmart Superstores
• 9.5 Million fans
• 260 friends - Walmart fans
have 2x more fans then the
average users
27. 27
Connect with Facebook on Ticketmaster.com while buying concert tickets
and see which of their Facebook friends are and where they are sitting.
It’s not
just your
location,
where
you sits
counts
A Facebook share for a
concert ticket generates
an average of $5 in
incremental sales
29. 29
Open Graph 2010 f8 Open Graph Beta
“We think this is going to
100 million “likes” make it possible to build a
per day for Facebook pages
completely new class of
250+ million people engage with apps that wasn’t possible
Facebook on external websites monthly. before,” says Zuckerberg
* Facebook Stats
31. 31
My Facebook Info
Permission screen to access 1. About Me
your personal Facebook Info 2. Activities
3. Birthday
4. Check-Ins
5. Education
6. Events
7. Groups
8. Hometown
9. Interests
10. Likes
11. Location
12. Notes
13. Photos
14. Photos Tags
15. relationships
16. Website
18. Work History
19. Contact Info
32. 32
TripAdvisor -Instant personalization
Plan the best trip
of your life with
help from your
friends
When you visit TripAdvisor while logged into
Facebook, the site will act like your
“personalized travel planner, complete with
friends’ reviews, a map showing places
friends have visited, and a list of their most
popular destinations.”
33. 33
Starbucks Loyalty Cards
can be managed inside
Facebook and on a
mobile devices
1.5 Billion was loaded
onto Starbuck’s loyalty
cards, a 21% increase
from previous year
Purchase, loyalty and rewards managed across multiple screens
Photo Credit: Starbucks Facebook page
34. 34
Loyalty, Rewards & Sales
American Express Launches
"Link, Like, Love" on Facebook --
First-Ever Platform to Deliver
Deals, Access and Experiences
Based on Cardmember "Likes" and
Interests
Links consumers Facebook
account data with their AmEx card.
Exclusive coupon-less deals from
companies users and friend Likes.
Location-based Cardmember offers
in Facebook Places
Go Social offer tool for small
business participation
Photo Credit: Amex Facebook page
35. 35
It is not about building a a Facebook app or a
mobile app it’s about building social apps across all
screens.
You can deliver a customized experiences, that is
catered to “me”, that is built around “my” friends
and “my” interests...
The opportunity is now, the speed of change is
only increasing and there are 800+ million people
actively waiting to be engaged and buy from you.
36. 36
Every industry and vertical is going to
be rethought in a social way.
The real opportunity is about people
redesigning these spaces.
37. 37
Every industrywith the social is going to
Marketing
and vertical graph
be rethought in a social way.
Engaging across all screens
The real opportunity is about people
redesigningproducts with purpose
Build these spaces.
we buy
38. 38
Thank you
Email me - janice.diner@horizon-studios.com
On twitter - @janicediner
Presentations - slideshare.net/jdiner
www.horizon-studios.com