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Five ideas for Social UX success

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JD Lasica
JD Lasica

Here are some blue-sky ideas for how media organizations, startups and businesses can use social user experience successfully on your sites and in your apps. Presentation given by JD Lasica at Grupo de Diarios America (GDA), at the headquarters of El Comercio in Lima, Peru, in November 2014.

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Social UX success Un presentation especial at GDA, Lima, Peru, Nov. 11, 2014 JD Lasica Co-founder Cruiseable Five ideas for
The Great Decoupling
Today, a Digital Recoupling Think individuals, not audiences
The connective tissue? Social UX Social UX UI = UX occurs when users find themselves inside a media experience that connects users with other users. It’s an experience that’s open, transparent, shareable, emo:onally sa:sfying and increasingly visual.
5 ideas for Social UX success 1. Feed the all-powerful metadata gods of Google 2. Think evergreen 3. Build a platform where your users are the content 4. Use curation 5. Embrace visual storytelling & rich imagery
1. Keep Google happy Get SEO savvy, tag everything in sight! • Articles • Lists • • • Photos • Advice columns Reviews • Infographics Recipes
2. Think evergreen!
Your community is a database! • Restaurants & nightclubs • Schools • Public safety /crime statistics • Public services • Health care providers • People yearning to connect
3. Build a co-creation platform
Platform? Medium did it “We’re a platform, not a publication.” - Ev Williams, co-founder, Medium
Give people access to your photos
4. Use curation with gusto! Upworthy: Built on curation & social sharing 12 months a1er launch: • 70,000 Twitter followers • 15,000 Tumblr followers • 500,000 email subscribers • 1.15 million Facebook fans 20 months a1er launch: • 88 million monthly visitors Bonus tool tip: Optimizely for A/B testing
Cruiseable’s evergreen curation
5. Embrace visual storytelling
Visual Lists on Cruiseable
Tap into our passion for visuals Pinterest
Don’t fight the feeling!
Test & get a fresh perspective!
Don’t settle for the status quo If you do not change direction, you may end up where you are heading. ! ! ! — Lao Tse
¡Muchas gracias, mis amigos! JD Lasica jdlasica@gmail.com @jdlasica on Twitter

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Five ideas for Social UX success

  • 1. Social UX success Un presentation especial at GDA, Lima, Peru, Nov. 11, 2014 JD Lasica Co-founder Cruiseable Five ideas for
  • 3. Today, a Digital Recoupling Think individuals, not audiences
  • 4. The connective tissue? Social UX Social UX UI = UX occurs when users find themselves inside a media experience that connects users with other users. It’s an experience that’s open, transparent, shareable, emo:onally sa:sfying and increasingly visual.
  • 5. 5 ideas for Social UX success 1. Feed the all-powerful metadata gods of Google 2. Think evergreen 3. Build a platform where your users are the content 4. Use curation 5. Embrace visual storytelling & rich imagery
  • 6. 1. Keep Google happy Get SEO savvy, tag everything in sight! • Articles • Lists • • • Photos • Advice columns Reviews • Infographics Recipes
  • 8. Your community is a database! • Restaurants & nightclubs • Schools • Public safety /crime statistics • Public services • Health care providers • People yearning to connect
  • 9. 3. Build a co-creation platform
  • 10. Platform? Medium did it “We’re a platform, not a publication.” - Ev Williams, co-founder, Medium
  • 11. Give people access to your photos
  • 12. 4. Use curation with gusto! Upworthy: Built on curation & social sharing 12 months a1er launch: • 70,000 Twitter followers • 15,000 Tumblr followers • 500,000 email subscribers • 1.15 million Facebook fans 20 months a1er launch: • 88 million monthly visitors Bonus tool tip: Optimizely for A/B testing
  • 14. 5. Embrace visual storytelling
  • 15. Visual Lists on Cruiseable
  • 16. Tap into our passion for visuals Pinterest
  • 17. Don’t fight the feeling!
  • 18. Test & get a fresh perspective!
  • 19. Don’t settle for the status quo If you do not change direction, you may end up where you are heading. ! ! ! — Lao Tse
  • 20. ¡Muchas gracias, mis amigos! JD Lasica jdlasica@gmail.com @jdlasica on Twitter