People took fundraising into their own hands after being disappointed by large charities' lack of transparency. Using digital tools, individuals started their own causes, organized fundraising events, and raised thousands of dollars through methods like micro-loans. For charities to thrive, they will need to find ways to directly connect donors to beneficiaries and their impact like micro-lending platforms do.
2. Giving digitally 1.0: contributing efficiently online On December 26, 2004 an earthquake in Indian Ocean spawned a Tsunami that wreaked havoc over India, Indonesia, Sri Lanka, and Thailand. The world responded with an outpouring of aid…much of which was given online In the first 4 days of the disaster 60% of Canadian donations came over the internet(Source: Charity Village) People and charities embraced the Internet because it made giving easier. Donors could give with the click of a mouse and Charities would collect immediately.
4. Disappointed by big charities and empowered by new technologies, people took matters into their own hands. Using various digital properties, they raised funds and recruited volunteers online on their own.
5. Giving Digitally 2.0: Using digital technologies to make a difference directly They don’t care about us, they care about the cause