How cloud computing is changing what we do and its implications.

1. Cloud Computing:
Halfway Through
the Revolution
November 2012
Joe Drumgoole
VP Product Management

2. • Buying hardware
• SANs
• Infrastructure
• Collocation
• Bare-Metal
• Bandwidth caps
• Hard limits
• Friction
• Cost
BC – Before Cloud
2

3. • Unbounded Storage
• Unbounded Compute
• Unbounded bandwidth
• REST APIs
• Ridiculously simple integration
• Virtual everything
• Frameworks for all
• Diverse technology stacks
• Open Source
• Global Distribution
Things we now take for Granted
3

4. • Open Stack
• Cloud Stack
• Open Shift
• Cloud Foundry
• Open Nebula
• Apache LibCloud
The Commoditization of Cloud
4

5. • Salesforce
• Gmail
• Evernote
• Netflix
• Workday
• GoDaddy
• CrashPlan
• Dropbox
The SaaS Revolution
5

6. • Evernote
• Firefox and Chrome Extensions
• Mobile Apps
• ITunes
• Google Play
• Dropbox
Applications as a Cache
6

7. • The default read interface
• Touch
• Cloud Connectivity
• Low bandwidth/no bandwidth
• Local storage rules
• Sync – but WTF
Mobile First
7

8. • Your aggregate meta doesn’t belong to you
• Information about you doesn’t belong to you
• Your social graph doesn’t belong to you
• “The right to be forgotten”
• You are being watched
• You are unique : https://panopticlick.eff.org/
Asymmetry
8

9. • Add together
– Payment history
– Browsing History
– Purchase history
– Social graph
– Location information
– All the surveillance cameras in the world
– Video and image analysis
– Phone calls
• Its possible to know more about you than you know
about yourself
• Can you say PRISM
The End of Privacy
9

10. • 14891 photos on Everpix
• 33GB of video on my desktop
• 754,724 files in CrashPlan (244GB of data)
• 6 Laptops
• Two tablets
• 3 mobile phones
• 1 external hard-drive
• We put everything everywhere
The End of Memory
10

11. • I don’t need regurgitated press releases
• The scarcity of news print (Not!)
• Measurable advertising
• Publish and filter vs filter and publish
• Good writing will always win
• But good writing now competes globally
The End of Print Journalism
11

12. • MOOCs – Massive online open courses
• Why learn in the NCI when you can learn at
Stanford?
• Teaching as a competitive sport
• How does accreditation work online?
• What does the world look like when knowledge is
more important that certificates?
The End of Education Silos
12

13. • Personalisation
• Customisation
• 3D Printers
• Objects defined and created for the individual
• CAD comes home
• Ikea = CAD library
• Some assembly required
• Bureau services = SaaS for objects
• Fedex continues to cream it
The End of “Made in China”
13

14. • iTunes
• Google Play
• Kindle
• Netflix
• AppleTV
• Wikipedia
The End of Physical Information
14

15. • How do I connect stuff together (IFTTT is not it)
• How do I use SaaS without surrendering control
• How do I organise my digital lifetime
• How do I remove my bits
• How do I control my privacy
• Encryption for mortals
• Cloud computing for mortals
Key Challenges
15

16. 16
Joe Drumgoole
VP Product Management
@jdrumgoole
Thank You