SlideShare une entreprise Scribd logo

Leveraging Social Media to Improve Webinar Engagement

•Télécharger en tant que PPTX, PDF•
•
Jamie Duklas
Jamie Duklas

This presentation provides practical tips for using social media before, during and after a webinar to increase attendance, better engage the audience and continue the conversation after the event.

TechnologieBusiness
1  sur  28
Drive Audience Engagement Before, During and After a WebinarPresenter:Jamie Duklas, Director of Social Media, Boohyah! Online Advertising Moderator:Alli Libb, American Marketing Association The audio portion of today’s presentation is available via broadcast audio. You can also dial in to hear audio: Participants (US & Canada, Toll Free): 800.945.9434 Participants (International): +1 212.231.2907
2 Register on the AMA Website
Housekeeping Items Recording A recording of this presentation will be made available via email Slides The presentation slides will be made available via email Twitter Please reference hash tag: #AMAReadyTalk, when tweeting about this webinar
About ReadyTalk
Today’s Presenter Jamie Duklas Director of Social Media Booyah! Online Advertising ,[object Object]
Leads the social media consulting practice at Booyah
Board member, Social Media Club – Mile High
Good at collecting student loans: MBA from University of Denver, undergrad from University of Wisconsin,[object Object]
Our Work & Our Clients Social Media Mobile Advertising Online Display Search Marketing SEO Paid Search Shopping Engines Email Creative Services Local Map Optimization Paid Inclusion Shopping Engines @jduklas #AMAreadytalk
Overview Before: Content & Promotion During: Engagement After: Extending & Repurposing Tracking / Measurement Summary Hashtag: #AMAreadytalk @jduklas #AMAreadytalk
Why Social Media Can Make a Difference Increase attendees Create more buzz during the webinar Better follow-up afterward (nurture leads) Extend the life of your content @jduklas #AMAreadytalk
Q1: Poll Question Is your marketing B2C or B2B? Primarily B2C Primarily B2B Equally B2C and B2B @jduklas #AMAreadytalk
People Talking to People @jduklas #AMAreadytalk
Be Proactive @jduklas #AMAreadytalk
Before: Developing Content Do a content audit Identify your own Subject Matter Experts Utilize social media to find topics Learn from others @jduklas #AMAreadytalk
Before: Promoting Use your marketing channels Email Website Social Media Consider guest speakers Develop a series Tip: Start promoting your webinar on Twitter two weeks prior. Tweet often. @jduklas #AMAreadytalk
Before: Social Sharing Tip: Include social sharing & event hash tag on sign-up page, thank you page and confirmation email @jduklas #AMAreadytalk
Before: Make it Easy Limit required fields for you registration form Offer sign-in so previous attendees don’t have to fill out again Include “add to calendar” feature Tip: Ask for Twitter handle during registration. Engage attendees before the webinar even begins! @jduklas #AMAreadytalk
Before: Consider Webinar Specific Social Media ReadyTalk’s webinar handle has more followers than its main @ReadyTalk handle @jduklas #AMAreadytalk
Q2: Poll Question Which touch point is most influential in getting you to sign up for a webinar? Word of mouth (in person, directly forwarded) Tweet from company hosting webinar Tweet from trusted source Email from company Facebook LinkedIn Other @jduklas #AMAreadytalk
During: Engagement Poll questions Have someone respond to the hash tag during the event Include a give-away at the end Tip: Include your Twitter handle and hash tag on every slide @jduklas #AMAreadytalk
During: Content is King Bite-sized information Stats / facts Tips Examples Tip: Create “tweetable” content @jduklas #AMAreadytalk
During: Tweet Chat @jduklas #AMAreadytalk
After: Repurposing Content Turn into “tips” to place on Facebook, Twitter & LinkedIn Upload slides to Slideshare Available for download on your website Article on your blog Tip: Be clever in repurposing content, just like your school cafeteria @jduklas #AMAreadytalk
After: Following-up Email offering the webinar with audio Consider additional value-added content Use post-webinar survey to tailor responses And make sure you ask the right questions! Retweet & respond to relevant hash tagged tweets Tip: Connect attendees to their Twitter handles for more customized follow-up @jduklas #AMAreadytalk
Tracking Metrics Number of attendees Drop rate Tweets (before, during & after) Social mentions (Facebook, LinkedIn, other websites) Survey feedback Follow-up success Leads Revenue @jduklas #AMAreadytalk
Tracking: Social Media Software Landscape @jduklas #AMAreadytalk
Summary Social media is people talking to people Promote heavily before your webinar Include social sharing & hash tag wherever possible Create “Tweetable” content Be clever in repurposing Customize your follow-up Have a tracking / measurement plan @jduklas #AMAreadytalk

Recommandé

Powering Communitities with Social Media
Powering Communitities with Social MediaPowering Communitities with Social Media
Powering Communitities with Social MediaMariner Management / Peggy Hoffman
 
How to leverage social media edited 752011
How to leverage social media edited 752011How to leverage social media edited 752011
How to leverage social media edited 752011Tom Seymour, PhD
 
Central Oh Prsa Socmed 10 3 09
Central Oh Prsa Socmed 10 3 09Central Oh Prsa Socmed 10 3 09
Central Oh Prsa Socmed 10 3 09Lara Kretler
 
Social Media Elevation
Social Media ElevationSocial Media Elevation
Social Media ElevationElza Hayen
 
Social Media Capacity Building for Nonprofits
Social Media Capacity Building for NonprofitsSocial Media Capacity Building for Nonprofits
Social Media Capacity Building for NonprofitsSusan Tenby
 
MNREM social media for renewable energy businesses
MNREM social media for renewable energy businessesMNREM social media for renewable energy businesses
MNREM social media for renewable energy businessesAnn Treacy
 
Social Media Pitfalls: How to avoid them
Social Media Pitfalls: How to avoid themSocial Media Pitfalls: How to avoid them
Social Media Pitfalls: How to avoid themSusan Tenby
 
Social Media Elevation
Social Media ElevationSocial Media Elevation
Social Media ElevationElza Hayen
 

Recommandé

Powering Communitities with Social Media
Powering Communitities with Social MediaPowering Communitities with Social Media
Powering Communitities with Social MediaMariner Management / Peggy Hoffman
 
How to leverage social media edited 752011
How to leverage social media edited 752011How to leverage social media edited 752011
How to leverage social media edited 752011Tom Seymour, PhD
 
Central Oh Prsa Socmed 10 3 09
Central Oh Prsa Socmed 10 3 09Central Oh Prsa Socmed 10 3 09
Central Oh Prsa Socmed 10 3 09Lara Kretler
 
Social Media Elevation
Social Media ElevationSocial Media Elevation
Social Media ElevationElza Hayen
 
Social Media Capacity Building for Nonprofits
Social Media Capacity Building for NonprofitsSocial Media Capacity Building for Nonprofits
Social Media Capacity Building for NonprofitsSusan Tenby
 
MNREM social media for renewable energy businesses
MNREM social media for renewable energy businessesMNREM social media for renewable energy businesses
MNREM social media for renewable energy businessesAnn Treacy
 
Social Media Pitfalls: How to avoid them
Social Media Pitfalls: How to avoid themSocial Media Pitfalls: How to avoid them
Social Media Pitfalls: How to avoid themSusan Tenby
 
Social Media Elevation
Social Media ElevationSocial Media Elevation
Social Media ElevationElza Hayen
 
SummitUp Delicious Breakout 10 20 09
SummitUp Delicious Breakout 10 20 09SummitUp Delicious Breakout 10 20 09
SummitUp Delicious Breakout 10 20 09Lara Kretler
 
Social Media Techniques
Social Media TechniquesSocial Media Techniques
Social Media TechniquesCindy Royal
 
Social Media Techniques
Social Media TechniquesSocial Media Techniques
Social Media TechniquesCindy Royal
 
Introduction To Social Media
Introduction To Social MediaIntroduction To Social Media
Introduction To Social MediaGinaBericchia
 
Building your personal brand on social media
Building your personal brand on social mediaBuilding your personal brand on social media
Building your personal brand on social mediaSusan Tenby
 
Understanding Social Media
Understanding Social MediaUnderstanding Social Media
Understanding Social MediaVerticalResponse
 
social media seminar - as prepared for Ploughshares Fund
social media seminar - as prepared for Ploughshares Fundsocial media seminar - as prepared for Ploughshares Fund
social media seminar - as prepared for Ploughshares FundSusan Tenby
 
Content Marketing for Creatives
Content Marketing for CreativesContent Marketing for Creatives
Content Marketing for CreativesVictoria Edwards
 
Have a "Tweet" Holiday!
Have a "Tweet" Holiday! Have a "Tweet" Holiday!
Have a "Tweet" Holiday! VerticalResponse
 
Making Social Media & Email Work Together
Making Social Media & Email Work TogetherMaking Social Media & Email Work Together
Making Social Media & Email Work TogetherVerticalResponse
 
School Admissions & Social Media
School Admissions & Social MediaSchool Admissions & Social Media
School Admissions & Social MediaSeth Hinz
 
Simple Steps to Social Media Effectiveness—A @Midwest presentation
Simple Steps to Social Media Effectiveness—A @Midwest presentationSimple Steps to Social Media Effectiveness—A @Midwest presentation
Simple Steps to Social Media Effectiveness—A @Midwest presentationBrian Huonker
 
The Basics of Blogging
The Basics of BloggingThe Basics of Blogging
The Basics of BloggingToby Barnett
 
Social media marketing for realty
Social media marketing for realtySocial media marketing for realty
Social media marketing for realtyNidhi Mahesh
 
Pa network community manager
Pa network community managerPa network community manager
Pa network community managerSusan Tenby
 
Making Connections Through Online Networks & Tools
Making Connections Through Online Networks & ToolsMaking Connections Through Online Networks & Tools
Making Connections Through Online Networks & ToolsSandra Fernandez
 
Twitter 2.0
Twitter 2.0Twitter 2.0
Twitter 2.0Doug Allen
 
Blogging For Business
Blogging For BusinessBlogging For Business
Blogging For BusinessRyan Shaughnessy
 
Beyond 2.0: Using Social Media Effectively
Beyond 2.0: Using Social Media EffectivelyBeyond 2.0: Using Social Media Effectively
Beyond 2.0: Using Social Media EffectivelySandra Fernandez
 
Building Community via Social Media - Publishing and Listening on Twitter, Fa...
Building Community via Social Media - Publishing and Listening on Twitter, Fa...Building Community via Social Media - Publishing and Listening on Twitter, Fa...
Building Community via Social Media - Publishing and Listening on Twitter, Fa...Susan Tenby
 
Social media bootcamp presentation 071311.final
Social media bootcamp presentation 071311.finalSocial media bootcamp presentation 071311.final
Social media bootcamp presentation 071311.finalNuuko, Inc.
 
Social Media HandsOn Lessons Basics for Nonprofits 2014-02-19
Social Media HandsOn Lessons Basics for Nonprofits 2014-02-19Social Media HandsOn Lessons Basics for Nonprofits 2014-02-19
Social Media HandsOn Lessons Basics for Nonprofits 2014-02-19Patty Swisher
 

Contenu connexe

Tendances

SummitUp Delicious Breakout 10 20 09
SummitUp Delicious Breakout 10 20 09SummitUp Delicious Breakout 10 20 09
SummitUp Delicious Breakout 10 20 09Lara Kretler
 
Social Media Techniques
Social Media TechniquesSocial Media Techniques
Social Media TechniquesCindy Royal
 
Social Media Techniques
Social Media TechniquesSocial Media Techniques
Social Media TechniquesCindy Royal
 
Introduction To Social Media
Introduction To Social MediaIntroduction To Social Media
Introduction To Social MediaGinaBericchia
 
Building your personal brand on social media
Building your personal brand on social mediaBuilding your personal brand on social media
Building your personal brand on social mediaSusan Tenby
 
Understanding Social Media
Understanding Social MediaUnderstanding Social Media
Understanding Social MediaVerticalResponse
 
social media seminar - as prepared for Ploughshares Fund
social media seminar - as prepared for Ploughshares Fundsocial media seminar - as prepared for Ploughshares Fund
social media seminar - as prepared for Ploughshares FundSusan Tenby
 
Content Marketing for Creatives
Content Marketing for CreativesContent Marketing for Creatives
Content Marketing for CreativesVictoria Edwards
 
Making Social Media & Email Work Together
Making Social Media & Email Work TogetherMaking Social Media & Email Work Together
Making Social Media & Email Work TogetherVerticalResponse
 
School Admissions & Social Media
School Admissions & Social MediaSchool Admissions & Social Media
School Admissions & Social MediaSeth Hinz
 
Simple Steps to Social Media Effectiveness—A @Midwest presentation
Simple Steps to Social Media Effectiveness—A @Midwest presentationSimple Steps to Social Media Effectiveness—A @Midwest presentation
Simple Steps to Social Media Effectiveness—A @Midwest presentationBrian Huonker
 
The Basics of Blogging
The Basics of BloggingThe Basics of Blogging
The Basics of BloggingToby Barnett
 
Social media marketing for realty
Social media marketing for realtySocial media marketing for realty
Social media marketing for realtyNidhi Mahesh
 
Pa network community manager
Pa network community managerPa network community manager
Pa network community managerSusan Tenby
 
Making Connections Through Online Networks & Tools
Making Connections Through Online Networks & ToolsMaking Connections Through Online Networks & Tools
Making Connections Through Online Networks & ToolsSandra Fernandez
 
Beyond 2.0: Using Social Media Effectively
Beyond 2.0: Using Social Media EffectivelyBeyond 2.0: Using Social Media Effectively
Beyond 2.0: Using Social Media EffectivelySandra Fernandez
 
Building Community via Social Media - Publishing and Listening on Twitter, Fa...
Building Community via Social Media - Publishing and Listening on Twitter, Fa...Building Community via Social Media - Publishing and Listening on Twitter, Fa...
Building Community via Social Media - Publishing and Listening on Twitter, Fa...Susan Tenby
 

Tendances (20)

SummitUp Delicious Breakout 10 20 09
SummitUp Delicious Breakout 10 20 09SummitUp Delicious Breakout 10 20 09
SummitUp Delicious Breakout 10 20 09
 
Social Media Techniques
Social Media TechniquesSocial Media Techniques
Social Media Techniques
 
Social Media Techniques
Social Media TechniquesSocial Media Techniques
Social Media Techniques
 
Introduction To Social Media
Introduction To Social MediaIntroduction To Social Media
Introduction To Social Media
 
Building your personal brand on social media
Building your personal brand on social mediaBuilding your personal brand on social media
Building your personal brand on social media
 
Understanding Social Media
Understanding Social MediaUnderstanding Social Media
Understanding Social Media
 
social media seminar - as prepared for Ploughshares Fund
social media seminar - as prepared for Ploughshares Fundsocial media seminar - as prepared for Ploughshares Fund
social media seminar - as prepared for Ploughshares Fund
 
Content Marketing for Creatives
Content Marketing for CreativesContent Marketing for Creatives
Content Marketing for Creatives
 
Have a "Tweet" Holiday!
Have a "Tweet" Holiday! Have a "Tweet" Holiday!
Have a "Tweet" Holiday!
 
Making Social Media & Email Work Together
Making Social Media & Email Work TogetherMaking Social Media & Email Work Together
Making Social Media & Email Work Together
 
School Admissions & Social Media
School Admissions & Social MediaSchool Admissions & Social Media
School Admissions & Social Media
 
Simple Steps to Social Media Effectiveness—A @Midwest presentation
Simple Steps to Social Media Effectiveness—A @Midwest presentationSimple Steps to Social Media Effectiveness—A @Midwest presentation
Simple Steps to Social Media Effectiveness—A @Midwest presentation
 
The Basics of Blogging
The Basics of BloggingThe Basics of Blogging
The Basics of Blogging
 
Social media marketing for realty
Social media marketing for realtySocial media marketing for realty
Social media marketing for realty
 
Pa network community manager
Pa network community managerPa network community manager
Pa network community manager
 
Making Connections Through Online Networks & Tools
Making Connections Through Online Networks & ToolsMaking Connections Through Online Networks & Tools
Making Connections Through Online Networks & Tools
 
Twitter 2.0
Twitter 2.0Twitter 2.0
Twitter 2.0
 
Blogging For Business
Blogging For BusinessBlogging For Business
Blogging For Business
 
Beyond 2.0: Using Social Media Effectively
Beyond 2.0: Using Social Media EffectivelyBeyond 2.0: Using Social Media Effectively
Beyond 2.0: Using Social Media Effectively
 
Building Community via Social Media - Publishing and Listening on Twitter, Fa...
Building Community via Social Media - Publishing and Listening on Twitter, Fa...Building Community via Social Media - Publishing and Listening on Twitter, Fa...
Building Community via Social Media - Publishing and Listening on Twitter, Fa...
 

Similaire à Leveraging Social Media to Improve Webinar Engagement

Social media bootcamp presentation 071311.final
Social media bootcamp presentation 071311.finalSocial media bootcamp presentation 071311.final
Social media bootcamp presentation 071311.finalNuuko, Inc.
 
Social Media HandsOn Lessons Basics for Nonprofits 2014-02-19
Social Media HandsOn Lessons Basics for Nonprofits 2014-02-19Social Media HandsOn Lessons Basics for Nonprofits 2014-02-19
Social Media HandsOn Lessons Basics for Nonprofits 2014-02-19Patty Swisher
 
Incorporating Social Into Your Webinars #socinar
Incorporating Social Into Your Webinars #socinarIncorporating Social Into Your Webinars #socinar
Incorporating Social Into Your Webinars #socinarRandy Ksar
 
Social Media for Business: Tools, Platforms, & Presence by Dawn Jensen
Social Media for Business: Tools, Platforms, & Presence by Dawn JensenSocial Media for Business: Tools, Platforms, & Presence by Dawn Jensen
Social Media for Business: Tools, Platforms, & Presence by Dawn JensenDawn Raquel Jensen, EMBA
 
Social Media & Events
Social Media & EventsSocial Media & Events
Social Media & EventsLessing-Flynn
 
Understanding Social Media: Workshop1
Understanding Social Media: Workshop1Understanding Social Media: Workshop1
Understanding Social Media: Workshop1LeRoy Hill
 
Social Media for Event Organisers
Social Media for Event OrganisersSocial Media for Event Organisers
Social Media for Event OrganisersRichieKelly
 
Brandon Hall/QuickLessons social media for learning
Brandon Hall/QuickLessons social media for learningBrandon Hall/QuickLessons social media for learning
Brandon Hall/QuickLessons social media for learningQuickLessons LLC
 
Getting Beyond Awareness To Generate B2B Leads
Getting Beyond Awareness To Generate B2B LeadsGetting Beyond Awareness To Generate B2B Leads
Getting Beyond Awareness To Generate B2B LeadsMarx Communications
 
How to leverage social media edited 752011
How to leverage social media edited 752011How to leverage social media edited 752011
How to leverage social media edited 752011Tom Seymour, PhD
 
Using Social Media to Build Your Business
Using Social Media to Build Your BusinessUsing Social Media to Build Your Business
Using Social Media to Build Your BusinessJenny Selig
 
Social media for event management
Social media for event managementSocial media for event management
Social media for event managementRobin Low
 
Better, Faster, Stronger: How nonprofits can better engage their members and ...
Better, Faster, Stronger: How nonprofits can better engage their members and ...Better, Faster, Stronger: How nonprofits can better engage their members and ...
Better, Faster, Stronger: How nonprofits can better engage their members and ...abraun3
 
Using Social Media as a Powerful Business Tool Part 1
Using Social Media as a Powerful Business Tool Part 1Using Social Media as a Powerful Business Tool Part 1
Using Social Media as a Powerful Business Tool Part 1EXHIB-IT!
 
American Independent Writers Going Freelance Workshop Nov 7 2009
American Independent Writers Going Freelance Workshop Nov 7 2009American Independent Writers Going Freelance Workshop Nov 7 2009
American Independent Writers Going Freelance Workshop Nov 7 2009Shashi Bellamkonda
 
Using Social Media as a Powerful Business Tool - 3.16.11 Ameriplex
Using Social Media as a Powerful Business Tool - 3.16.11 AmeriplexUsing Social Media as a Powerful Business Tool - 3.16.11 Ameriplex
Using Social Media as a Powerful Business Tool - 3.16.11 AmeriplexEXHIB-IT!
 
Creating Content and Engagement for Facebook, Linkedin and Twitter (by W2O Gr...
Creating Content and Engagement for Facebook, Linkedin and Twitter (by W2O Gr...Creating Content and Engagement for Facebook, Linkedin and Twitter (by W2O Gr...
Creating Content and Engagement for Facebook, Linkedin and Twitter (by W2O Gr...W2O Group
 
Twitter compasspoint
Twitter compasspointTwitter compasspoint
Twitter compasspointSusan Tenby
 

Similaire à Leveraging Social Media to Improve Webinar Engagement (20)

Social media bootcamp presentation 071311.final
Social media bootcamp presentation 071311.finalSocial media bootcamp presentation 071311.final
Social media bootcamp presentation 071311.final
 
Social Media HandsOn Lessons Basics for Nonprofits 2014-02-19
Social Media HandsOn Lessons Basics for Nonprofits 2014-02-19Social Media HandsOn Lessons Basics for Nonprofits 2014-02-19
Social Media HandsOn Lessons Basics for Nonprofits 2014-02-19
 
Incorporating Social Into Your Webinars #socinar
Incorporating Social Into Your Webinars #socinarIncorporating Social Into Your Webinars #socinar
Incorporating Social Into Your Webinars #socinar
 
Social Media for Business: Tools, Platforms, & Presence by Dawn Jensen
Social Media for Business: Tools, Platforms, & Presence by Dawn JensenSocial Media for Business: Tools, Platforms, & Presence by Dawn Jensen
Social Media for Business: Tools, Platforms, & Presence by Dawn Jensen
 
Social Media & Events
Social Media & EventsSocial Media & Events
Social Media & Events
 
Understanding Social Media: Workshop1
Understanding Social Media: Workshop1Understanding Social Media: Workshop1
Understanding Social Media: Workshop1
 
Social Media for Event Organisers
Social Media for Event OrganisersSocial Media for Event Organisers
Social Media for Event Organisers
 
Brandon Hall/QuickLessons social media for learning
Brandon Hall/QuickLessons social media for learningBrandon Hall/QuickLessons social media for learning
Brandon Hall/QuickLessons social media for learning
 
Session 3
Session 3Session 3
Session 3
 
Getting Beyond Awareness To Generate B2B Leads
Getting Beyond Awareness To Generate B2B LeadsGetting Beyond Awareness To Generate B2B Leads
Getting Beyond Awareness To Generate B2B Leads
 
How to leverage social media edited 752011
How to leverage social media edited 752011How to leverage social media edited 752011
How to leverage social media edited 752011
 
Using Social Media to Build Your Business
Using Social Media to Build Your BusinessUsing Social Media to Build Your Business
Using Social Media to Build Your Business
 
Social media for event management
Social media for event managementSocial media for event management
Social media for event management
 
Better, Faster, Stronger: How nonprofits can better engage their members and ...
Better, Faster, Stronger: How nonprofits can better engage their members and ...Better, Faster, Stronger: How nonprofits can better engage their members and ...
Better, Faster, Stronger: How nonprofits can better engage their members and ...
 
Using Social Media as a Powerful Business Tool Part 1
Using Social Media as a Powerful Business Tool Part 1Using Social Media as a Powerful Business Tool Part 1
Using Social Media as a Powerful Business Tool Part 1
 
Social Media Bootcamp for Busy Professionals
Social Media Bootcamp for Busy ProfessionalsSocial Media Bootcamp for Busy Professionals
Social Media Bootcamp for Busy Professionals
 
American Independent Writers Going Freelance Workshop Nov 7 2009
American Independent Writers Going Freelance Workshop Nov 7 2009American Independent Writers Going Freelance Workshop Nov 7 2009
American Independent Writers Going Freelance Workshop Nov 7 2009
 
Using Social Media as a Powerful Business Tool - 3.16.11 Ameriplex
Using Social Media as a Powerful Business Tool - 3.16.11 AmeriplexUsing Social Media as a Powerful Business Tool - 3.16.11 Ameriplex
Using Social Media as a Powerful Business Tool - 3.16.11 Ameriplex
 
Creating Content and Engagement for Facebook, Linkedin and Twitter (by W2O Gr...
Creating Content and Engagement for Facebook, Linkedin and Twitter (by W2O Gr...Creating Content and Engagement for Facebook, Linkedin and Twitter (by W2O Gr...
Creating Content and Engagement for Facebook, Linkedin and Twitter (by W2O Gr...
 
Twitter compasspoint
Twitter compasspointTwitter compasspoint
Twitter compasspoint
 

Plus de Jamie Duklas

B2B Social Media: Goal Setting, Measurement & ROI
B2B Social Media: Goal Setting, Measurement & ROIB2B Social Media: Goal Setting, Measurement & ROI
B2B Social Media: Goal Setting, Measurement & ROIJamie Duklas
 
Social Media ROI Case Study on Inspirato
Social Media ROI Case Study on InspiratoSocial Media ROI Case Study on Inspirato
Social Media ROI Case Study on InspiratoJamie Duklas
 
Listening, Analyzing and Managing Social Media
Listening, Analyzing and Managing Social MediaListening, Analyzing and Managing Social Media
Listening, Analyzing and Managing Social MediaJamie Duklas
 
Developing and Growing Facebook Pages
Developing and Growing Facebook PagesDeveloping and Growing Facebook Pages
Developing and Growing Facebook PagesJamie Duklas
 

Plus de Jamie Duklas (6)

B2B Social Media: Goal Setting, Measurement & ROI
B2B Social Media: Goal Setting, Measurement & ROIB2B Social Media: Goal Setting, Measurement & ROI
B2B Social Media: Goal Setting, Measurement & ROI
 
Social Media ROI Case Study on Inspirato
Social Media ROI Case Study on InspiratoSocial Media ROI Case Study on Inspirato
Social Media ROI Case Study on Inspirato
 
Social Media SEO
Social Media SEOSocial Media SEO
Social Media SEO
 
Listening, Analyzing and Managing Social Media
Listening, Analyzing and Managing Social MediaListening, Analyzing and Managing Social Media
Listening, Analyzing and Managing Social Media
 
Social CRM
Social CRMSocial CRM
Social CRM
 
Developing and Growing Facebook Pages
Developing and Growing Facebook PagesDeveloping and Growing Facebook Pages
Developing and Growing Facebook Pages
 

Dernier

Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreterPresentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreternaman860154
 
[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdfhans926745
 
GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationMichael W. Hawkins
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerThousandEyes
 
Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365
Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365
Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 3652toLead Limited
 
AI as an Interface for Commercial Buildings
AI as an Interface for Commercial BuildingsAI as an Interface for Commercial Buildings
AI as an Interface for Commercial BuildingsMemoori
 
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024BookNet Canada
 
How to Remove Document Management Hurdles with X-Docs?
How to Remove Document Management Hurdles with X-Docs?How to Remove Document Management Hurdles with X-Docs?
How to Remove Document Management Hurdles with X-Docs?XfilesPro
 
Azure Monitor & Application Insight to monitor Infrastructure & Application
Azure Monitor & Application Insight to monitor Infrastructure & ApplicationAzure Monitor & Application Insight to monitor Infrastructure & Application
Azure Monitor & Application Insight to monitor Infrastructure & ApplicationAndikSusilo4
 
Salesforce Community Group Quito, Salesforce 101
Salesforce Community Group Quito, Salesforce 101Salesforce Community Group Quito, Salesforce 101
Salesforce Community Group Quito, Salesforce 101Paola De la Torre
 
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmaticsKotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmaticscarlostorres15106
 
Unblocking The Main Thread Solving ANRs and Frozen Frames
Unblocking The Main Thread Solving ANRs and Frozen FramesUnblocking The Main Thread Solving ANRs and Frozen Frames
Unblocking The Main Thread Solving ANRs and Frozen FramesSinan KOZAK
 
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhi
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | DelhiFULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhi
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhisoniya singh
 
Enhancing Worker Digital Experience: A Hands-on Workshop for Partners
Enhancing Worker Digital Experience: A Hands-on Workshop for PartnersEnhancing Worker Digital Experience: A Hands-on Workshop for Partners
Enhancing Worker Digital Experience: A Hands-on Workshop for PartnersThousandEyes
 
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptxFactors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptxKatpro Technologies
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsMaria Levchenko
 
Swan(sea) Song – personal research during my six years at Swansea ... and bey...
Swan(sea) Song – personal research during my six years at Swansea ... and bey...Swan(sea) Song – personal research during my six years at Swansea ... and bey...
Swan(sea) Song – personal research during my six years at Swansea ... and bey...Alan Dix
 
Pigging Solutions in Pet Food Manufacturing
Pigging Solutions in Pet Food ManufacturingPigging Solutions in Pet Food Manufacturing
Pigging Solutions in Pet Food ManufacturingPigging Solutions
 
Maximizing Board Effectiveness 2024 Webinar.pptx
Maximizing Board Effectiveness 2024 Webinar.pptxMaximizing Board Effectiveness 2024 Webinar.pptx
Maximizing Board Effectiveness 2024 Webinar.pptxOnBoard
 
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure serviceWhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure servicePooja Nehwal
 

Dernier (20)

Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreterPresentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreter
 
[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf
 
GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day Presentation
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365
Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365
Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365
 
AI as an Interface for Commercial Buildings
AI as an Interface for Commercial BuildingsAI as an Interface for Commercial Buildings
AI as an Interface for Commercial Buildings
 
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
 
How to Remove Document Management Hurdles with X-Docs?
How to Remove Document Management Hurdles with X-Docs?How to Remove Document Management Hurdles with X-Docs?
How to Remove Document Management Hurdles with X-Docs?
 
Azure Monitor & Application Insight to monitor Infrastructure & Application
Azure Monitor & Application Insight to monitor Infrastructure & ApplicationAzure Monitor & Application Insight to monitor Infrastructure & Application
Azure Monitor & Application Insight to monitor Infrastructure & Application
 
Salesforce Community Group Quito, Salesforce 101
Salesforce Community Group Quito, Salesforce 101Salesforce Community Group Quito, Salesforce 101
Salesforce Community Group Quito, Salesforce 101
 
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmaticsKotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
 
Unblocking The Main Thread Solving ANRs and Frozen Frames
Unblocking The Main Thread Solving ANRs and Frozen FramesUnblocking The Main Thread Solving ANRs and Frozen Frames
Unblocking The Main Thread Solving ANRs and Frozen Frames
 
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhi
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | DelhiFULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhi
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhi
 
Enhancing Worker Digital Experience: A Hands-on Workshop for Partners
Enhancing Worker Digital Experience: A Hands-on Workshop for PartnersEnhancing Worker Digital Experience: A Hands-on Workshop for Partners
Enhancing Worker Digital Experience: A Hands-on Workshop for Partners
 
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptxFactors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed texts
 
Swan(sea) Song – personal research during my six years at Swansea ... and bey...
Swan(sea) Song – personal research during my six years at Swansea ... and bey...Swan(sea) Song – personal research during my six years at Swansea ... and bey...
Swan(sea) Song – personal research during my six years at Swansea ... and bey...
 
Pigging Solutions in Pet Food Manufacturing
Pigging Solutions in Pet Food ManufacturingPigging Solutions in Pet Food Manufacturing
Pigging Solutions in Pet Food Manufacturing
 
Maximizing Board Effectiveness 2024 Webinar.pptx
Maximizing Board Effectiveness 2024 Webinar.pptxMaximizing Board Effectiveness 2024 Webinar.pptx
Maximizing Board Effectiveness 2024 Webinar.pptx
 
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure serviceWhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
 

Leveraging Social Media to Improve Webinar Engagement

  • 1. Drive Audience Engagement Before, During and After a WebinarPresenter:Jamie Duklas, Director of Social Media, Boohyah! Online Advertising Moderator:Alli Libb, American Marketing Association The audio portion of today’s presentation is available via broadcast audio. You can also dial in to hear audio: Participants (US & Canada, Toll Free): 800.945.9434 Participants (International): +1 212.231.2907
  • 2. 2 Register on the AMA Website
  • 3. Housekeeping Items Recording A recording of this presentation will be made available via email Slides The presentation slides will be made available via email Twitter Please reference hash tag: #AMAReadyTalk, when tweeting about this webinar
  • 5.
  • 6. Leads the social media consulting practice at Booyah
  • 7. Board member, Social Media Club – Mile High
  • 8.
  • 9. Our Work & Our Clients Social Media Mobile Advertising Online Display Search Marketing SEO Paid Search Shopping Engines Email Creative Services Local Map Optimization Paid Inclusion Shopping Engines @jduklas #AMAreadytalk
  • 10. Overview Before: Content & Promotion During: Engagement After: Extending & Repurposing Tracking / Measurement Summary Hashtag: #AMAreadytalk @jduklas #AMAreadytalk
  • 11. Why Social Media Can Make a Difference Increase attendees Create more buzz during the webinar Better follow-up afterward (nurture leads) Extend the life of your content @jduklas #AMAreadytalk
  • 12. Q1: Poll Question Is your marketing B2C or B2B? Primarily B2C Primarily B2B Equally B2C and B2B @jduklas #AMAreadytalk
  • 13. People Talking to People @jduklas #AMAreadytalk
  • 14. Be Proactive @jduklas #AMAreadytalk
  • 15. Before: Developing Content Do a content audit Identify your own Subject Matter Experts Utilize social media to find topics Learn from others @jduklas #AMAreadytalk
  • 16. Before: Promoting Use your marketing channels Email Website Social Media Consider guest speakers Develop a series Tip: Start promoting your webinar on Twitter two weeks prior. Tweet often. @jduklas #AMAreadytalk
  • 17. Before: Social Sharing Tip: Include social sharing & event hash tag on sign-up page, thank you page and confirmation email @jduklas #AMAreadytalk
  • 18. Before: Make it Easy Limit required fields for you registration form Offer sign-in so previous attendees don’t have to fill out again Include “add to calendar” feature Tip: Ask for Twitter handle during registration. Engage attendees before the webinar even begins! @jduklas #AMAreadytalk
  • 19. Before: Consider Webinar Specific Social Media ReadyTalk’s webinar handle has more followers than its main @ReadyTalk handle @jduklas #AMAreadytalk
  • 20. Q2: Poll Question Which touch point is most influential in getting you to sign up for a webinar? Word of mouth (in person, directly forwarded) Tweet from company hosting webinar Tweet from trusted source Email from company Facebook LinkedIn Other @jduklas #AMAreadytalk
  • 21. During: Engagement Poll questions Have someone respond to the hash tag during the event Include a give-away at the end Tip: Include your Twitter handle and hash tag on every slide @jduklas #AMAreadytalk
  • 22. During: Content is King Bite-sized information Stats / facts Tips Examples Tip: Create “tweetable” content @jduklas #AMAreadytalk
  • 23. During: Tweet Chat @jduklas #AMAreadytalk
  • 24. After: Repurposing Content Turn into “tips” to place on Facebook, Twitter & LinkedIn Upload slides to Slideshare Available for download on your website Article on your blog Tip: Be clever in repurposing content, just like your school cafeteria @jduklas #AMAreadytalk
  • 25. After: Following-up Email offering the webinar with audio Consider additional value-added content Use post-webinar survey to tailor responses And make sure you ask the right questions! Retweet & respond to relevant hash tagged tweets Tip: Connect attendees to their Twitter handles for more customized follow-up @jduklas #AMAreadytalk
  • 26. Tracking Metrics Number of attendees Drop rate Tweets (before, during & after) Social mentions (Facebook, LinkedIn, other websites) Survey feedback Follow-up success Leads Revenue @jduklas #AMAreadytalk
  • 27. Tracking: Social Media Software Landscape @jduklas #AMAreadytalk
  • 28. Summary Social media is people talking to people Promote heavily before your webinar Include social sharing & hash tag wherever possible Create “Tweetable” content Be clever in repurposing Customize your follow-up Have a tracking / measurement plan @jduklas #AMAreadytalk
  • 29. Question & Answer Booyah Online Advertising Jamie Duklas facebook.com/booyah twitter.com/booyahagency twitter.com/jduklas linkedin.com/in/jamieduklas http://social-media-strategist.com/ @jduklas #AMAreadytalk slideshare.net/jduklas Jamie Duklas | Director of Social Media | Booyah Online Advertising 11030 CirclePoint Road | Suite 350 | Westminster, CO 80020 ph: 303.345.6634  | fax: 303.345.6734 | booyahadvertising.com
  • 30. Thank You for your Participation! Questions? Jamie Duklas: twitter.com/jduklas linkedin.com/in/jamieduklas http://social-media-strategist.com General AMA Questions can be sent to alibb@ama.org Recording and Slides Slides and recording will be provided via email Twitter Please reference hash tag: #AMAReadyTalk, when tweeting about this webinar Today’s Presentation was brought to you by the ReadyTalk Web Conferencing Platform. If you are interested in learning more about ReadyTalk and their services, please visit www.ReadyTalk.com/AMA