Jeannie Chan

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I'm Jeannie Chan, a branding and marketing specialist based in New York City. I work full-time marketing million-dollar brands, and do pro-bono consulting and marketing for non-profit organizations. I have been a marketer for over a decade, with experience in a variety of industries. I have worked in categories ranging from pet food to electronics. Along the way, I picked up quite a few tricks of the trade. I got my MBA from Washington University in St. Louis. During the day, I'm a Senior Marketing Manager for a Global Fortune 500 company. In my free time, I eat my way around New York City.

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Jeannie Chan

Présentations

Peru Case Study

Green Economy in Japan

Discover China

Bud Light Super Bowl 2011

Borders

Japan 2011 Disaster Communication. Examples from Global Brands

Mad Dad money

Moments of Truth

Consumer Decision Journey

Persona examples

Social infographic

J’aime

Why Content Marketing Fails

Practical Product Management for new Product Managers