Do's & Don't's to show you care for your customers. This was presented 11/4/13 at the Chicago Customer Experience Professionals Association Event.

1. Micro Matters:
Customer
Experience is
Small

2. Microinteractions

3. Microinteractions

5. Cracked iPhone Syndrome

6. Brains!
Positive experiences have
to be held in awareness for
more than twelve seconds
in order for the transfer
from short-term memory
to long-term memory to
take place - Rick
Hanson, PH.D

7. Don’t Send Your Customers on
a Scavenger Hunt!

8. Microinteractions

9. Do Understand Your
Customer’s Journey

10. Microinteractions

11. Microinteractions

12. Don’t Do What’s Easy for YOU.

13. Microinteractions

14. Microinteractions
We offer baseball for boys age five to 12.

15. Do Represent Your Brand.

16. Microinteractions

17. Do Get Creative!

18. Microinteractions

19. Thank You!
Jeannie Walters
@jeanniecw
@360Connext
Google+ CXI™ Club
360Connext
jeanniecw
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