The document discusses building a business case for Ajax applications and the next generation internet. It recommends leveraging existing knowledge of users and business to make many small prototype bets to test benefits versus costs. Benefits of Ajax include increased ease of contribution, immediate feedback, more interactive experiences, responsive local actions, and automatic updates. Evidence includes user feedback, competitive research, A/B testing, and actual development and maintenance costs.

1. Not Just Another Pretty Face: Building the Business Case for Ajax March 20 th , 2007 John Eckman Practice Director, Next Generation Internet [email_address]

3. Context: Next Generation Internet Users & Partners Interface Application Monolithic, Layered HTML, Links, Forms, Page-centric Assembled, Composite Rich UI Elements Application- Centric SOA, Orchestrated Partner Platform Tightly Integrated, Server-centric Highly Integratable, Loosely Integrated, Service-centric, Standards Driven First Generation Constrained by Limitations Next Generation Internet Embraces the Capabilities Synchronous, Page-centric Asynchronous, Desktop-quality, Application-centric “ Surfing”, Transacting, Personalized Collaborative, Community enabling, Sharing, Participating