The document discusses how social media allows people to connect and share opinions in real-time across different platforms. It enables listening to others' perspectives without directly knowing what they think, and integrating old and new media allows for interacting with live content by posting comments. Overall, social media is creating a new form of shared participation and discussion around brands and topics.

1. REACH
Everyone’s using
social media heaps
more
ENABLED
TRUST
I can listen to what
other people think
without being a
mind reader
REAL-TIME
I can respond right
now with my badass device
MEDIA
SOCIALISING
Old & new media
integrating social
media so I can post
comments on
Eastenders live
HOLY CRAP WE’RE CREATING A
BRAND DEMOCRACY
Jectaspecta