There are 5 basic marketing mistakes that most coaches make that keep them from finding more clients, increasing their income, and finding freedom in their work. Learn these practical tips to help you build your business even if you're just starting out.

1. 5 Marketing Mistakes Even
Smart, Bad-Ass, “Woo-Woo”
Friendly Coaches Make
Practical Tips to Help you Build Your Business Even if
You’re Just Starting Out
by JeeJee Saafir
JeeJeeSaafir.com

2. Mistake #1
Wanting to appeal to everyone
Having an unclear niche has it’s pitfalls.
Niche = Who You Serve, and What You Do
People who are clear about who their clients are,
really get to understand what their clients want
and need even before their client does and
they’re able to market directly to them in
language they understand.

3. When you’re trying to appeal to everyone, and
everyone is a potential client, you dilute your
marketing message and no one really hears it.
You don’t connect with their hearts and minds
because you’re not speaking their language.
Your communication is fuzzy and your signal
isn’t clear.

4. Would you just date random people all the
time hoping one might be the one, or
would you date people who have the
qualities you’re seeking who could
potentially end up being your soulmate?
Being clear about the clients you want to
work with is no different. Your Soul
clients do exist.

5. Mistake #2
Not knowing where you’re going with your
marketing.
It’s one thing to write up your business or
marketing plan but it’s quite another to actually
follow through with it!
There are a lot of you who are free spirited people.
You hate structure… I get that, but… you can’t
just throw spaghetti on the wall and hope it’ll
stick. Not a good plan.

6. When you’re in business for yourself it’s super
dooper easy to forget that this is your baby and
to that baby you are EVERYTHING.
You’re the marketer, the salesperson, the
accountant, the writer, everything!

7. It’s not enough to just be good at what you do. You need a
plan, you need some doable goals and you want to be
clear on the results you want your marketing to
generate.
You can’t just have a vague goal of “I need more clients,”
because then you’ll get distracted, and you’ll waste
money, time and energy possibly marketing to the wrong
people, or marketing with the wrong message.
So you need a clear marketing plan and you need to follow
it!

8. When you have a job, there are tasks and duties
you perform each day. There is structure there
where you know what must be done and you
follow through each day. And someone’s paying
you to do it.
You’re business is no different, it works well when
you have structure, when you know what to do
each day, and if you want to be paid for what
you do, you have to follow through!

9. Mistake #3
Not having a clear core message
We are bombarded everyday with marketing messages in
our email inboxes, on social media and everywhere you
turn, and often we tune much of it out… except for those
of you who have Shiny Object Syndrome who look at
everything!! You need to stop it. That’s my bonus tip.
Distraction does not move you forward! I’m just sayin…’
You need to be able to stand out.

10. And if you can’t stand out because your message
is unclear, or not compelling, people who could
be your clients are going to tune out your
marketing too.
You have to learn how to tap into the heads & hearts of
your ideal clients, so that you can grab their attention
and hold it long enough for them to do something about
it – whether that’s pick up the phone to find out more
about how to work with you or join one of your programs.

11. Mistake #4
Letting leads (potential peeps) get cold
A lot of professionals think that clients will sign up
to work with them “when they’re ready” (that day
often never comes) or that their existing clients
will automatically come back to them if they want
more (cause you’re just that damn good), right?
However…

12. If you don’t follow up with them, either
they’ll find someone else to help them or
they’ll think you don’t want them as a
client anymore and guess what… they’ll
find someone else to help them.

13. Connecting with potential clients via phone
or through email to see if you can serve
them isn’t cold calling, it’s service. It’s
politeness, it’s you sharing your gifts
with those who may need them.

14. And just because someone has finished their
course of coaching on one issue doesn’t mean
they won’t ever need coaching again. Believe
me if they got value from your work together
their will be other issues they need help with.
Maybe you helped someone a year ago with their
dating skills and now they’ve met this awesome
partner and they need help navigating this
relationship. Not a bad issue to have, but they
may need your help. Even past successes lead
to new issues that people need solutions to.

15. So, think about ways that you can continue your
relationship with them. Whether it’s a quarterly
call, a newsletter, a postcard, a birthday card…
Find a way to keep in touch because you never
know when their circumstances will change.

16. Mistake #5
The Head Honcho of Mistakes
Sabotaging your own success
Sad but true is the fact that there are people who
unconsciously DON’T want to be successful.
They’ve got negative energy around success.
~~Negative Vibes~~

17. Whether it’s because you’re carrying around
memories of when someone told you that
you’d never succeed… Or somehow you
don’t feel worthy or like you deserve it.
Or you’re afraid of failure… Or even if you
do become wealthy maybe it will make
you a bad person.
These are all thoughts that kill success…

18. What’s #1 Cause of Negative Vibrations?
Past Failures
They dictate almost all other
problems!
What are we unconsciously trying to
avoid?
P.A.I.N. (Perceptions And Incorrect Notions)

19. We Want to Avoid
• Not failing again
• Not wanting to let someone else down
• Not wanting to look stupid again
• Not wanting to prove them right
To avoid these pains, we shortchange our dreams and
the little voice (gremlins) convinces us success is not
necessary.
We retreat to what feels comfortable.

20. You emanate this vibration over the phone,
in your writing, and in person. Doesn’t
matter how smart you are or what tips and
tricks you have, it’s your vibration. It’s
your energy.

21. How Does This Show Up?
Maybe as you’re unconsciously thinking that
no one would ever pay to be coached by
you, you’re giving away free session
after free session or deeply discounting
your fees because you’re afraid or
embarrassed to ask for money.
~~Negative Vibes~~

22. Building a successful mindset, cultivating your
own self confidence, knowing and valuing who
you are and what you’re here to share with
others is over 90% of the determining factor of
your success.
Limiting beliefs can get in the way. How you feel
about you, and knowing how to navigate the
stress, overwhelm, worry, doubt and fear that
comes with being an entrepreneur is UBER
important! UBER!!

23. Your Next Step
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24. Enjoyed this? Like & Share with friends
and colleagues so they may benefit as
well. We need thriving coaches like you.
You thriving means you’re helping a lot
more people.
You rock! Visit me again at
JeeJeeSaafir.com