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Q3. TATA Optical deals in prescription sunglasses. Demand for a particular brand of sunglasses is composed of two segments: -style-focused consumers who are less sensitive to price (more inelastic dd) -value-focused consumers who are most sensitive to price (more elastic) Segment MRP MWB Style-focused (SF) $70 20 Value-focused (VF) $40 60 If variable cost for a prescription sunglass is $10, then calculate the following: a) Optimal Price for: Segment SF: 40 Segment VF: 25 b) QuantityDemandedfor: Segment SF: Segment VF: c) Total Contribution at optimal prices for: Segment SF: Segment VF: Segment MRP MWB Style-focused (SF) $70 20 Value-focused (VF) $40 60.

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Q3. TATA Optical deals in prescription sunglasses. Demand for a particular brand of sunglasses is composed of two segments: -style-focused consumers who are less sensitive to price (more inelastic dd) -value-focused consumers who are most sensitive to price (more elastic) Segment MRP MWB Style-focused (SF) $70 20 Value-focused (VF) $40 60 If variable cost for a prescription sunglass is $10, then calculate the following: a) Optimal Price for: Segment SF: 40 Segment VF: 25 b) QuantityDemandedfor: Segment SF: Segment VF: c) Total Contribution at optimal prices for: Segment SF: Segment VF: Segment MRP MWB Style-focused (SF) $70 20 Value-focused (VF) $40 60

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