Presented to the Association of National Advertisers Marketing Masters Event. M Booth Comminucations hosted the event in New York City on September 6th.

1. Social Media Analytics, from Data to Deliverables
Association of Nation Advertisers: Measuring Social Media Success
September 6th, 2013
Hosted by M Booth

2. © 2013 Simply Measured, Inc
Measure all your social media channels in one place
Analyze the performance of your social profiles with our suite of
out-of-the-box reports, built by our team of industry-acclaimed
social media analysts.
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Analytics
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Keywords
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(Beta)

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5. Using Data to Dispel 3 Social Media Myths
Presenter: Jeff Gibb
- Account Executive at Simply Measured
- Background in Marketing and making sense of large data
- Below average ping pong player

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Before We Begin
• The following examples use data collected by Simply
Measured
• All data shown is publically available information
• Brands used in this presentation are examples from the
Interbrand 100, which ranks top brands based on factors that
include financials, brand strength and role of brand
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7. © 2013 Simply Measured, Inc
Myth #1
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Forget the
recommendations, whitepaper
s and quotes about the science
of timing social media posts.
There is no optimal time to
post on social media. Every
industry and brand will have
their own “best time.”

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Top Time/Day for Engagement
Testing is the key to timing! Post consistently for several weeks, then
analyze the results. Change a variable and test again. Rinse & repeat.
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9. © 2013 Simply Measured, Inc
Myth #2
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Automotive brands are driving
impressive engagement
levels, not by having larger
audiences than other
brands, but by posting more of
the content that their fans
love to engage with.

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The Automotive Industry
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Top Auto Brands on Facebook
• Of the Interbrand 100, five of the top ten most engaging brands are from
the automotive industry .
• Engagement Rates for automotive brands are 2x the average in the
Interbrand 100.

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Competitive Landscape – Auto Industry
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Auto Industry vs. Interbrand 100
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Visual Content = 94% of Brand Posts
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Significantly higher than the 80% average of the Interbrand 100

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Myth #3
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Instagram is the first platform
where brands* have seen
video consistently gain more
engagement on videos than
photos
*This is not a trend across all
brands, but we’ll look at a few doing
it right

15. © 2013 Simply Measured, Inc
Instagram: What you need to know
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• 67% of the Interbrand 100 are active
• As of May ‘13, the collective audience of the
76 brands on Pinterest was under 500,000,
while Instagram’s 67 companies weighed in
with over 7 million followers.

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Instagram Adoption
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Lululemon Crushes Instagram Video
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Lululemon’s videos bring in 2x the engagement of photos

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General Electric Succeeds Across Platforms
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General Electric’s Instagram videos bring in 5x the engagement
of Instagram photos on Facebook

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Less Engaging Videos
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American Eagle’s Instagram videos were much less engaging.
Pro Tip: Be thoughtful about your video posts. If it’s not
great, don’t post.

20. © 2013 Simply Measured, Inc
There you are!
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21. Questions about anything?
- Data shown today
- Simply Measured
- Social Analytics (trends or tools)

22. Connect
@simplymeasured
www.simplymeasured.com/blog
@jeffgibb
jgibb@simplymeasured.com