2. The State of News 2008
• CIRCULATION
- Lowest level since 1946
- 53 million today vs. 62 million in 1970
- Down 14.5%
- But population is up by 50%
- So circulation should be 92 million
- Adjusted loss: 74%
- Penetration roughly half what it was:
17% vs. 30%
- Vin Crosbie
3. The State of News 2008
• REVENUE
- In 2007, newspaper revenue took sharpest
decline in 60 years:
- Down 9.4% to $42.2 billion
- The decline is steepening in 2008
- Online accounts for 7.5% of newspaper ad
revenue (but rates declined 14% in Q12 08)
-E, A Mutter
