A review of the creative community-driven new economy opportunity facing West Virginia

1. Welcome to Create, WV! Building Creative Communities for a New Economy November 19, 2008

6. Transitioning Economic Eras

8. The Wisdom of Willie Sutton

9. The Innovation Value Chain: Where Do You Want to Be?

12. Economic Ages and Their Prototype Worker Conceptual Age (creators & empathizers) ATG (affluence, technology, globalization) 18 th century 19 th century 20 th century 21 st century Agriculture Age (farmers) Industrial Age (factory workers) Information Age (knowledge workers)

14. The “Creative” or “New” Economy: Innovation. Intellectual Property. Internet-Enabled .

15. Why Emphasize the New Economy? Source: WV Dept of Commerce Category Average Annual Wage for WV Creative Economy Wages in WV Average Annual Wage 2007 $32,310 $48,978 Annual Growth Rate .82% 1.03% Examples Avg Salary in WV Annual Growth Producers and Directors $46,310 .25% Life, Physical, and Social Science Occupations $46,200 .86% Engineers $74,380 1.15% Network Systems and Data Communications Analysts $47,110 4.05% Business Operations Specialists $52,240 2.07% Computer and Information System Mgrs $81,510 2.23%

18. The Creative Class

19. Building the Creative Community Diversity and Inclusion Talent/Education Technology Quality of Place

22. Quality of Place Assets Morgantown Berkeley Springs Thomas & Davis Charleston Lewisburg Mercer County Fayetteville Our nationally recognized communities

23. Quality of Place Assets Parkersburg Arts Center WVU Creative Arts Center Carnegie Hall Purple Fiddle Mountain Made “ Think Theater” Contemporary Theater Festival The Ice House Tamarack Thriving, Innovative Arts and Cultural Assets Huntington Museum of Art Clay Center, Mountain Stage, WV Cultural Museum (2009)

24. Why Should This Matter to Every West Virginian?

25. Educated Americans Are Healthier Americans Did not get a flu shot last year Never tested for HIV Have suffered from pain in the last year Smoke Overweight or obese Never had a mammogram (women 40+) Have a heart condition In poor or fair health Have an ulcer Have diabetes Percent With Illness Years Spent in School 0 2 4 6 8 10 12 14 16 Source: NY Times, Jan. 3, 2007

26. From Creative People Come Creative Economies

28. Entrepreneurship and Culture Largest 9 Arab Countries 1980 - 2000 370 patents 2000 2,125 patents

32. Create WV Objectives

36. We Can Do This

37. Real People of the New Economy Amanda and Jamie Clarence and Martha Sumar and Chameli Kaitlyn

38. Tolerance/ Diversity Talent/Education Technology Culture, Third Places & Outdoors www.createwv.com

39. “ Creativity can solve almost any problem. The creative act, the defeat of habit by originality, overcomes everything.” George Lois Thank you! Jeff James CEO, Mythology LLC For a copy of the slides and additional information, email jeffj@mythologymarketing.com