In today’s crowded media and content-saturated world, it’s not enough to simply update your blog or website. Whether consumer-oriented or B2B, you have to give your content legs to connect with social media and mobile networks of influence. In other words, how to sling those #buzznuggets!

1. Developing Rings of
Influence and Interest
Growing content “legs” through
social media networks
i.e, how to sling #buzznuggets

2. Content Needs an Audience to
Generate Return on Investment
In today’s crowded media and
content-saturated world, it’s not
enough to simply update your blog or
website.
Whether consumer-oriented or B2B,
you have to give your content legs to
connect with social media and mobile
networks of influence.

3. Growing Legs for Your Content
• How “sticky” and contagious #buzznuggets
is the topic?
• Who are the people most
likely to show interest in
consuming and sharing? Bite-sized snippets of inherently
memorable, shareable
• How can you package the information delivered through
social media; the main ingredient
content into a more of viral marketing
shareable form? Dude: Yo, how'd that brand generate
so many followers on Twitter?
You: They been slingin' buzz
nuggets

4. Tip: Use “hashtags” to join in
What are the business or start conversations, such
goals? 7 as #buzznuggets
6
Interact and listen Pull out interesting
Who’s planning, to audience for
managing, measuring? tidbits for posting on
new content social media sites using
What’s the target ideas. Ask them a simple management
audience? to contribute tool like HootSuite or
content Tweetdeck
What value are you really
delivering to the
audience? Why should
they care to follow? 1 2 4 5 Use the blog
headlines to
Who’s building the
content calendar?
Plan and Publish develop your e-
Distribute newsletter;
Create Your via Blog, customers will
Who’s creating content? via Social
Organization’s Video or click back to your
What are the weekly/ Media and blog to read the
monthly story ideas? (Sticky) Tool Email full articles,
Who’s approving the Content (aka content hub) which will
content? 3 Optimize with your
improve your
search engine
Who’s responding/ priority search
Tip: “Sticky” = 1) unexpected, rankings.
conversing with the 2) delivers emotional, functional engine keywords
audience? or entertainment value, 3) simple,
4) useful, 5) improves status
The Mythology Social Media Planning and Execution Map
twitter.com/buildingbelief #buzznuggets

5. Rings of Influence and Interest
 Participants of the content
 Friends/family/colleagues/admirers of
General
the participants
Population
 Other relationship networks in which
the participants engage (teams, clubs,
schools, companies, church, etc.)
 People interested in the direct topic or Content
theme of the content Interest
 People interested in the implications of Networks Personal
the content theme Networks
 Media/bloggers who cover the content
subject or its implications
 Uninterested viewers who become
interested because it’s trending Steps
popular or presented to them at the • Spark initial interest from personal networks
right time • Gain traction in interest networks
• Earn general public attention with stickiness

6. Identifying Rings of Influence Networks
• Personal Networks • Interest Networks
– Friends and family (“brag – Media writers and bloggers
network”) on within the topic
– Co-workers community
– Team members – Influential tweeters with
– Social club, Greek interest on the topic
organization peers – Community managers
– Classmates (current or – Broader media editors and
alumni) writers

7. Rings of Influence and Interest
Implication
Interest
“Brag Communities
Network”
Friends/Family Topic/Theme
Admirers
Interest Communities
Content General
Participants
& Topics Population
Teams/Clubs/ Requires Stickiness
Groups/ Media/Blogs
Schools/Church Who Cover the Topic/Theme
and/or its Implications Simple
/Alumni
Workplace Unexpected
Networks
Credible
Emotional
Story-Based
Useful
Improves Status
Interest in the Individual Participants Interest in the Topic
Turbo-Charged by Popularity of Participant Turbo-Charged by Sticky Criteria

8. Social Media Workshop
Social media has changed everything.
If you’re like many organizations, your
marketing team has been well-trained in
sending out one-way messages.
However, can your organization start and hold
two-way conversations? 101 Workshop 201 Workshop
____________________________________ •The basics •Internal alignment and readiness
•Determining who is listening •Social media strategies
Mythology has developed a powerful approach •Social media team roles •Social media roles (advanced)
to building a true “system” for social media •The sites to focus on •Internal needs of your
•Building content departments
success in your organization.
•Engagement tactics •Content calendars
•Measuring impact •Rings of influence
Whether you’re a 101 level
beginner or an advanced 301
level practitioner, we have 301 Workshop Let’s get started!
practical guidance to advance •Integrating social media across
your customer conversations. your media mix info@mythologymarketing.com
•Online personas – professional and 601 Morris Street, Suite 200
Let us assess your social media personal Charleston, WV 25301
savvy and schedule a strategy •Cultivating ambassadors 304.720-5635
and training workshop with your •Return on investment www.mythologymarketing.com
team!

9. Mythology is about building belief.
Who believes in you?
Let’s build some believers.
mythologymarketing.com
witter.com/buildingbelief
nfo@mythologymarketing.com
304.720.5635

10. Mythology is about building belief.
Who believes in you?
Let’s build some believers.
mythologymarketing.com
witter.com/buildingbelief
nfo@mythologymarketing.com
304.720.5635