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Social Media & Web 2.0

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Jeffrey Keefer
Jeffrey Keefer

An introduction to Social Media and Web 2.0

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The AIM of Social Media & Web 2.0: Who? What? How? Jeffrey Keefer www. silenceandvoice .com jeffrey@ silenceandvoice .com September 10, 2008
WIIFM?
Audience Intent Message Mission & Vision
Who is your audience?
Audience ,[object Object],[object Object],[object Object]
What do you want them to think, do, or say?
Intent ,[object Object],[object Object],[object Object]
How will social media fulfill your intent for your audience?
Message ,[object Object],[object Object],[object Object]
What is social media? Use technology to share, discuss, and create information and experiences with others
 
 
Participatory Culture Affiliations Expressions Collaborations
Web 2.0 Participatory technologies
Social Media / Web 2.0 Technologies ,[object Object],[object Object],[object Object],[object Object]
Communication
Collaboration
Multimedia
Entertainment
WIIFM?

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