Jeff Molander's presentation at Loyola University Chicago's Grad School of Business

1. Digital Economy Workforce: Challenges & Opportunities Jeff G. Molander CEO [email_address] blog: www.jeffmolander.com twitter: @jeffreymolander

3. SOURCE: http://budurl.com/9z4w 23% CMOs measure customer email 17% use that feedback to identify customer advocates 59% do not compensate employees or executives based on customer loyalty, satisfaction improvements or analytics.

16. Be a Business Advisor Not a data Reporter

17. Clear goals Sanctioned priorities Actionable insights

19. The Opportunities Doc Searls Co-author, The Cluetrain Manifesto Fellow at Harvard’s Berkman Center for Internet & Society “ Advertising is about supply finding and ‘creating’ demand. [There is] nothing wrong with that. At its best, it’s good and necessary stuff. But think about what will happen when demand can find and create supply.”

21. Connecting a community of buyers and sellers through relevant and compelling information.

24. Evolve Faster

27. Connecting a community of buyers and sellers through relevant and compelling information.

30. Lead Generation Using RSS Publishing

32. Thanks! Jeff G. Molander CEO [email_address] blog: www.jeffmolander.com twitter: @jeffreymolander