1. The Right Way To Do An SEO Audit
Jeff Oxford
25 SEO Opportunities to Improve your Website
2. How Search Engines Work
Crawl Index Rank
Can search engines
access the page?
Is the page worthy of
being indexed?
How relevant is the
page to the searcher?
26. 14) Are title tags properly optimized?
Use Xenu export to easily see all webpage title tags
27. 14) Are title tags properly optimized?
Best Robot Toys for Kids | Tin Toy Arcade
Root Keyword
Long-Tail Variations
Brand Name
Keyword Searches/mo
robot toys 5,400
robot toy 2,400
robot toys for kids 590
best robot toys 210
28. 15) Are meta descriptions properly optimized?
Use Xenu export to easily see all meta descriptions
29. 15) Are meta descriptions properly optimized?
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1. Target Keyword
- Pro Tip -
Use elements from high performing AdWords ads
2. Unique Selling Points
3. Call to Action
30. 16) Are the URLs SEO friendly?
Use Xenu export to easily see all meta descriptions