Imaj Associates is a Marketing, Branding, Advertising and Public Relations firm based in Rhode Island. We are a certified minority owned business in both Rhode Island and Massachusetts.

2. contents
Capabilities
About Imaj Associates
Certifications
Awards and Recognition
Client Categories
Experience and Expertise
Lead Team
Sample Work
References
Contact Details
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3. what we do:
combine the top
strategic and
creative minds to
develop highly
effective results
award-winning graphic design and
copywriting
advertising campaigns
brand creation, design and fulfillment
branding strategies and campaigns
collateral development
crisis communications
event and committee organizing and
support
marketing communications research,
strategy development and plans
public education strategies and
campaigns
philanthropy/fundraising support
photography
presentations
promotions
public and media relations
public affairs/government relations
support & legislative communications
SEO
stakeholder engagement
social media and mobile campaigns
strategic planning
training
video production
web development and design and
emerging technology marketing
Strategic Understanding + Creative Thinking = Highly Effective Results
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4. designed for
today’s needs
Big-Picture Thinking for Every Project, Every Budget
Big-picture thinking is critical, whether you are
branding, rebranding, creating marketing
communications or fundraising strategies,
publicizing, web marketing or writing and designing
a simple brochure. Without an eye on the big picture
at all times and a full understanding of the brand
strategy, marketing and communications may fall
silent, confuse, or worse, hurt more than help.
That said, as the economy squeezes budgets tighter
and tighter, companies, agencies and organizations
have even greater needs. Market share is more
precious than ever. Funding is scarce. Competing
companies and initiatives are endless.
Imaj Associates is specifically structured so we may
work as a high-level strategic and/or creative
partner. Whether retained or taking smaller steps,
we bring big-picture thinking to every project, every
phase, with teams of high-level professionals on
every project.
In essence we are a well-oiled machine that brings
together the experiences of many longstanding
corporations – under one roof.
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at Imaj, you’ll find the
most incredibly
talented, proven pool
of professionals on
the planet who have
developed a new
business model to
better meet the needs
of today’s client.

5. who we are
Pooling Talents, Combining Resources
Imaj Associates is lean. We keep our
expenses low by working as a
conglomerate of c-level professionals, all
long-time peers, rather than supporting a
large staff of implementation and office
support.
We at Imaj Associates thrive in a
partnership environment, working closely
with other agencies, prime contractors,
small clients, non profits or larger
departments.
Digitally Diverse While Grounded in
Traditional Theory
Imaj Associates looks at all aspects of the
challenge, from the business plan to
product development to feasibility and
training. By strategizing and planning on
many levels, we help companies ensure
their web presence and ongoing marketing
strategies are integrated, relevant and
effective.
From high-end digital resources, including
web and app designs, and extensive
Search Engine Optimization, to traditional
marketing, fundraising, branding, and
collaterals, to extensive training programs,
Imaj partners with you to ensure success.
Besides offering the full spectrum of
services Imaj is known for, Imaj Associates
offers a streamlined approach to services,
providing various options:
1. Supplementing internal departments
and/or agencies and prime
government contractors with expertise
and services needed to fill gaps
2. Project-based services with big-picture
thinking
3. Fully integrated strategic planning,
branding, marketing communications,
advertising, media and public
relations, promotion or development
services
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6. certifications and
memberships
Our team memberships include:
AIGA
PRSA
NEAHP
AFPNET
Imaj Associates is a fully licensed
and fully insured Certified MBE and
DBE Business.
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7. creative and
communications
strategy
awards and
recognition
Imaj is the proud recipient of
hundreds of national and
international awards including:
American Graphic Design Awards
ACI Awards
AIGA Awards
Communicators
Creativity USA Awards
Feld Entertainment Promie Award
The International Academy of Visual Arts
Awards
MarCom Awards
American Chambers of Commerce (ACCE)
National Council of State Housing Agency
(NCSHA) Awards
New England Society for HealthCare
Communications (NESHCO) Awards
Service Industry Advertising Awards
(SIAA)
Summit Awards
Telly Awards
In addition, our work has been
published in renowned magazines
hardcover books including:
American Corporate Identity
The Big Book of Logos
The Big Book of New Design Ideas
The Big Book of Brochures
Graphic Design USA
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8. client categories
Our team members have vast
experience with clients spread
throughout the US, in many industries
including:
Apparel
Architecture
Auto Racing
Beverage
Communications
Community
Consumer Packaged Goods
Consumer Electronics
Education
Entertainment
Environment
Financial Services
Fitness
Fundraising/ Foundations
Government
Healthcare
Hospitality
Insurance
Mental Health
Music
Non profits
Pageants
Pharmaceutical/Medical Device
Prime Contractors
Retail
Spirits and Beer
Software Quality Assurance
Technology
Transportation
QSR
Wholesale
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a special interest in helping
underserved communities
Imaj retains at least 1/3 its client
base in the human services sector.
This work is by far the most
challenging and most rewarding.

9. The Imaj team is comprised of high-
level associates who have worked
together for many years (in some cases
dozens!), with full support staffing
behind us.
Jami Ouellette, president, founder
• Senior writer: creative, OpEds,
speeches, media releases
• Creative director and lead graphic
designer
• Integrated marketing communications
strategist
• Media Relations (when forced)
• Photographer (when allowed)
• Lets Jeff think he is the “lead”
photographer
Jeffrey Morse, co-founder (coo), web and
photography director, associate
Left Brain
• MBA/Finance
• Data Analysis, Budget Analysis
• Web developer
Right Brain
• Bachelor’s Art History and English
• Lead Photographer
• Videographer
• Proposal/plan writer
• Firmly believes he who finishes with
the most lenses wins
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Jami Ouellette
president, founder, brand manager
Published author, graphic designer and strategic planner, Jami is the founder
and driving force behind one of the region’s foremost strategic marketing
communications, media relations, branding and design firms. Her national
and international recognition has included dozens of awards for branding,
marketing communications strategic plans, advertising, interactive media,
articles and collaterals. Jami speaks nationally on branding and
communications planning, as well as speaking on overcoming adversity. She
taught several classes on graphic design and guest teaches at local
universities for integrated marketing communications classes.
A four-time judge for the International Mobius Awards, Jami is widely
recognized as a leader by her peers within the marketing communications and
graphic design industry. She has sat on many education and community
Boards and is also the proud recipient of numerous human services
recognition awards including The Children’s Crusade Friend to Children Award,
The College Crusade’s Partner in Philanthropy, and The Meeting Street Walter
Cryan Award.
Jeffrey Morse
co-founder, associate
After a decade of experience as a graphic designer, advertising writer and
photographer, Jeffrey returned to school and earned his MBA in Finance at
Bryant University. For the next 12 years, he played a key role in starting and
building Adheris, Inc, a healthcare data-management and analysis company
based in Boston. His contributions ranged from software design and
development and data analytics, to sales, marketing, accounting, and
ultimately leading the web development team. Building the business from an
idea to an industry-leading firm with over $100 million in annual revenue, he
helped grow and position the company for a highly successful sale in 2006 for
over $80 million.
From there Jeffrey combined his greatest strengths and passions, joining Imaj
as COO while serving as in-house photographer and web developer. With his
depth of experience, Jeff not only brings operations, analysis and business
development expertise, he balances that with rare creativity, and cutting edge
information technology knowledge. The result has afforded a long-standing
creative firm a better understanding of the needs of our clients and a fresh
perspective toward bringing ideas to market successfully.

10. Katie Schibler, client manager, project lead,
associate
• Senior client services manager and
project lead
• Integrated marketing, promotions
and business development
strategist
• Event and project producer
• Name a country – she’s probably
been there, hiked there and found
her Ch’i there.
Jen Allison, planner, facilitator, associate
• Designs value-add conversations
• Facilitates strategic thinking
• Supports organization
development
• Builds individual capability and
organization capacity through skills
assessment, training and coaching
• A designer of conversations
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Katie Schibler
senior client manager, associate
Katie began her career with Im-aj Communications & Design in 1997 working
on the Lifespan project team and continues applying her relentless attention
to detail and exceptional level of understanding in her role as a Senior Client
Services Manager for Imaj Associates. In addition to working for Imaj, she has
also worked for TracyLocke, DDB, Source Marketing and Sony Computer
Entertainment America. She has led integrated marketing campaigns across a
spectrum of clients from Pepsi and Clorox to TetraTech & Safewater RI, the
Boston Psychoanalytic Society & Institute (BPSI) and Integrated Assessment
Services.
Katie’s extensive experience in all facets of marketing, with large companies,
consumer packaged goods and non-profits brings to bear authentic
understanding and insight into the complexities surrounding effectively
changing attitudes. A graduate of Fairfield University, she has served on its
Alumni Board and volunteers as a career advisor to undergraduate students.
Jen Allison
planner, associate
Jen has worked with Imaj for over a decade. Experienced, client-focused and
dedicated to addressing the unique needs of organizations – Jen possesses
significant experience in competency-based training, organization
development consulting, group facilitation, and talent and performance
management. Specializing in influencing individual performance and
organizational direction, Jen has a strong track record in the successful design
and delivery of high quality management and organization development
programs that are aligned with and drive key business initiatives. Jen’s work
brings to Imaj a solid portfolio of experience that illustrates the successful
application of quality organizational principles and practices in support of
business growth and community development.

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As the Agency of Record
for Rhode Island Housing for over 8 years, we
completely rebranded the agency and created
and branded dozens of campaigns and
initiatives, applied the looks to every possible
surface and media, from ads and
presentations to web and everything in
between. Imaj also handled all marketing
communications planning, crisis
communications, and public relations,
photography and video for the large Quasi-
public agency.
KeepSpace was an offshoot initiative committed
to complete community revitalization – from
transportation to housing and infrastructure to
environment.
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As the Agency of Record
for Shields MRI and CT, Imaj also branded PET,
an offshoot of the Shields brand. Imaj created
and applied the brand to every possible
surface and media, from ads and
presentations to newsletters, brochures,
physician referral packets and trucks.
As the Agency of Record
for this software quality firm, Imaj branded the company, handled
public relations and events promotions and created and applied the
brand to ads, trade show booths, presentations, a website, DVD and
CDs, eblasts, direct mail and brochures.
Imaj has extensive experience in
handling clients’ integrated marketing
communications and branding needs
including public and media relations,
planning, crisis communications, and
creating and applying brands across
elements, campaigns, surfaces, and
platforms.

13. Imaj has created websites with custom
CMS or in Wordpress, with shopping
capabilities, extensive search and
catalogue capabilities, video, social
media integration, you name it. We
conceptualize, write, design, create and
incorporate media, handle
photography…everything needed for an
easily updated website that enhances
your brand, integrates with social media
to create conversations, and/or sells your
product or services.
websites
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14. Imaj has extensive experience in all types
of presentations, talks and events.
Whether we are facilitating meetings with
the creation of a strategy or plan as an end
goal, spearheading topical engagement
conversations, or assisting a client with
any aspect of an event, we apply the same
attention to detail and extraordinary
service at every point.
• strategic planning
• outreach and engagement
• event management
• speech or presentation writing
• invitations and e-vites
• interactive presentations
• handouts
• public relations/promotion
• signage
• follow-up materials
• social media integration
professional,
interactive
presentations for
many industries

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Social Media Campaigns
Imaj has created integrated
social, web, print,
broadcast, environmental
and direct mail campaigns
in order to initiate ongoing
conversations about brands
or products.
Packaging and Sales Kits
Imaj has packaged and
created sales kits for
everything from sports
glasses to catering services
to MRI units.
you name it,
we’ve done it
Ad Campaigns
Imaj has created
national, regional and
local campaigns for
everything from
fashion to beverage to
housing and
homelessness to
these examples of a
Fetish Fair!

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Direct mailers and e-blasts
you name it,
we’ve created it
Catalogues
and Books
Print Ads

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you name it,
we’ve branded it

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show it all
From clowns to race cars to fire
suppression to canned tomato
products to restaurants, we’ve
done it all.
Imaj had over 7 amazingly
successful years
as media publicists in 5
regions for Feld
Entertainment, Ringling
Bros, Barnum & Bailey
Circus, Feld Motorsports
and Disney on Ice
Capabilities Kits

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public and media
relations
Imaj has extensive experience
and success connecting brands
to consumers, educated the
public on issues, and contained
media crises, locally, regionally
and nationally.
As media publicists in 5
regions for Feld
Entertainment, Ringling
Bros, Barnum and Bailey
Circus, Feld Motorsports
and Disney on Ice, we
scored unprecedented
national and regional
press.
Imaj has placed clients and brands on just
about every network, every show, and in every
newspaper and magazine.
Imaj integrates web and
social media strategies
successfully into every
pitch, with careful, strategic
management

20. Visit our website at
www.imajassociates.com for
samples of our video and
photography work. We are also
happy to show off our work in
person and provide more specific
samplings that are not yet on the
web.
video and
photography
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21. Not only is this work immensely rewarding,
it is immensely challenging. In an ever-
changing world, it takes a firm like Imaj to
keep current and fully comprehend the
political and economic environment in
which human services must function and
remain relevant.
Housing/Community:
• Rhode Island Housing
• KeepSpace
• LISC
• Various Community Development
Corporations
• Crossroads and Travelers Aid
• Making Connections
• NSFRE/Planned Giving Council
• Providence Police Department
• RI Food Bank
Healthcare/Fitness:
• BodyUp RI
• Bold r Dash
• Brown University School of Medicine
• Butler Hospital
• Care New England
• Enhanced Auditory Services
• Hasbro Children’s Hospital
• Integrated Assessment Services
• Kent Hospital
• Lifespan and its Hospitals: Rhode Island
Hospital, The Miriam Hospital, Bradley
Hospital
• Lown Cardiovascular Foundation
• New England Medical Center
• RI Prevention Coalition
• State of RI Move-it Campaign
• VNA of RI
• Volunteers in Healthcare
tremendous body of
work in health &
human services
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From day 1 Imaj has paid special attention
to children’s causes. The work is
meaningful and rewarding. Our deep
understanding and appreciation of the
challenges facing children – particularly in
underserved communities – combined
with our years of experience in public,
private, and inclusive education, make us
an incomparable fit for education clients
and those who impact the lives of children.
• The Annie E. Casey Foundation
• Boston College School of Social Work
• Boston Psychoanalytic Institute
• Brown University
• Bishop Hendricken High School
• The College Access Alliance
• The College Crusade of RI (formerly The
Children’s Crusade)
• Edison Learning
• Magic Johnson Bridgescape
• Meeting Street School
• Nellie Mae Education Foundation
• PEEC (Providence Educational Excellence
Coalition)
• Project Imagine
• Providence Public Library
• Quest Montessori School
• READY (Raising Expectations and
Discovering Our Youth)
• Rhode Island College
• University of Bridgeport
• University of Rhode Island
• Providence High School Redesign Project
tremendous body of
work in education and
children’s causes
An indelible part of the community
for over 26 years, Imaj has handled
extensive, complex strategic
communications planning, public
education and outreach campaigns.

23. “Imaj goes above and beyond in every
way. They consider their relationship with
a client to be more of a partnership. Their
creative work is exceptional and their level
of understanding and service unmatched. I
highly recommend them, especially to
anyone who wants a firm that clearly ‘gets
it’ like no other.”
– Carole A. Nathan,
Director, Boston Psychoanalytic Institute
imaj comes highly
recommended by those
who have worked with
us for many years
Diana Douglas, Director Creative Svc
Edison Learning and
Magic Johnson BridgeScape
865-329-3695
diana.douglass@edisonlearning.com
Hope Herron, Project Manager/Policy Analyst
Tetra Tech, Complex World
225-­‐772-­‐4863
hope.herron@tetratech.com
Tom Anderson
Software Quality Associates
tanderson@sqa.com
Paulina Piekarski
Former Regional Promotions Director
Feld Entertainment and Ringling Bros
Barnum & Bailey Circus
5345 Russell Ave. Los Angeles, CA 90027
917-747-6687
paulinapiekarski@gmail.com
Carole Nathan, Managing Director,
Boston Psychoanalytic Society & Institute
169 Herrick Road, Newton Centre MA 02459
617.266.0953 Ext. 101
cnathan@bpsi.org
Dr. Todd D. Flaherty, Ed.D., President & CEO
The College Crusade of Rhode Island
401-854-5500 Ext. 118
tflaherty@thecollegecrusade.org
Ron Tippe, Professor and Chair,
Producing Department, NY Film Academy
Director, Producer
rtippe@gmail.com
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24. “I’ve worked with Jami for over 18 years,
on several initiatives, including the
Crusade’s complete rebranding and the
READY brand and all marketing
communications. In all cases, her team not
only retained the utmost in work ethic,
they became an integral part of our team
and helped us to accomplish some very
challenging goals - all the while
continually opening our eyes to ideas and
other forms of new media.”
– Mary Sylvia Harrison,
Vice President of Programs,
Nellie Mae Education Foundation
imaj comes highly
recommended
Kate Brewster, Executive Director,
The Economic Progress Institute
kbrewster@economicprogressri.org
Mary Sylvia Harrison, Vice President,
Nellie Mae Education Foundation
former Executive Director, The Children’s Crusade
781-686-7137
mharrison@nmefdn.org
Richard Godfrey, Executive Director,
Rhode Island Housing
401-457-1234
rgodfrey@rhodeislandhousing.org
Shelly Murphy, President
Precision Communications &
Professor at Bristol Community College
Former Communications Director, Meeting Street
401-441-1169
shellybristolcc@cox.net
Meri R. Kennedy, Writer and Columnist
RI Newspaper Group
401- 447-0251
Howard K. Mann, Vice President,
Policy and Market Analysis
InterVISTAS Transportation Consulting Group
301-358-2787 Mobile: 202-680-8401
howard.mann@intervistas.com
Barbara Cardiff, Owner
The Villa
401-­‐596-­‐1054
villa@riconnect.com
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contact us
Jami Ouellette
jami@imajassociates.com
Cell: 401-465-0983
Jeffrey Morse
jeff@imajassociates.com
Cell: 401-413-5528
Katie Schibler
katie@imajassociates.com
Cell: 917-664-9340
Imaj Associates
RI Office:
11 William Reynolds Fm Rd
West Kingston, RI 02892
Phone: 401-491-9665
fax: 401-539-2350
imajassociates.com