2. FACEBOOK IN 2012
! 901
million
monthly
active
users
! 372M
daily
active
users
! 25
million
monthly
active
users
who’ve
used
4
Facebook
mobile
products
! vailable
in
more
than
70
languages
A
! ccounts
for
more
than
95%
of
social
networking
A
time
on
the
web
3. THE NEW TIMELINES LAYOUT
! ntroduced
to
Pages
on
Feb.
29th
I
! race
period
until
March
31st
G
! ll
pages
switch
to
the
new
Timeline
layout
on
A
March
31st.
! any
new
changes
such
as
no
default
landing
page,
M
bigger
custom
page
width,
large
cover
image
plus
many
more
4. What's
New
w ith
T imelines?
! C
over
Image
! F
riend
Feed
! P
rofile
Picture
! P
in
Posts
! A
bout
Section
! M
ilestones
! A
pp
Display
! S
tarred
Stories
! H
ighlight
Feed
! P
rivate
Message
! T
imeline
Navigation
! A
dmin
Panel
! A
ctivity
Feed
! A
ctivity
Log
7. COVER IMAGE RESTRICTIONS
! 51
x
315
pixels
(min.
399
pixels
wide)
8
! ake
it
stand
out;
represent
your
brand
well
M
! O
–
Price
or
purchase
info
N
! O
–
Contact
info
such
as
website,
ph.
no.,
address
N
! O
–
Like
or
Share
references
N
! O
–
Calls
to
Action
i.e
Click
Like,
Sign
up
Now
N
9. PROFILE PICTURE
! 80
x
180
pixels
–
gets
resized
to
32
x
32
pixels
1
! ollows
you
around
Facebook
and
the
Web
F
! hould
be
your
logo,
brand,
product
or
spokesperson
S
! f
your
brand
is
you,
use
a
headshot
I
! an
be
creatively
combined
with
your
Cover
Image
C
11. ABOUT SECTION
! 55
characters
long
1
! ood
to
include
URL
(start
with
http://
to
make
it
G
clickable)
! f
URL
is
too
long,
use
shortening
service
(bit.ly)
I
! hould
describe
your
company
and
what
you
do
S
! ntire
box
is
automatically
E
linked
to
your
Info
page
12. APP DISPLAY
! nly
4
O
displayed
–users
must
click
the
drop
down
/
more
arrow
! st
one
–
photos,
can’t
be
changed;
others
can
–
make
1
good
use
of
this
prime
real
estate
! humbnail
is
customizable
–
111
x
74
pixels
T
! hoose
thumbnails
that
encourage
the
user
to
click
C
13. HIGHLIGHT FEED
! llows
users
ability
to
choose
how
A
they
interact
with
your
page
! ighlights
–
what
FB
deems
most
H
important
! osts
by
Page
–
only
admins’
posts
shown
P
! osts
by
Others
–
everyone
except
admins’
posts.
P
Allows
users
to
see
what
others
are
saying
about
your
brand
14. TIMELINE NAVIGATION
! llows
users
to
easily
navigate
your
page
by
date
A
! ince
users
can
now
dig
deeper
into
your
page’s
S
history,
make
sure
you
prune
your
page
! o
through
each
date
in
your
page’s
past
and
G
ask,“Does
this
represent
my
company
the
way
I
want
it
to?”
15. TIMELINE NAVIGATION CONT’D
! tatistics
box
appears
at
the
end
of
S
each
month
! hows
what
/
who
the
page
has
S
liked,
how
many
likes
the
page
has
and
how
many
people
are
“talking
about
this”
i.e.
engaging
with
your
page
16. ACTIVITY FEED
! ctivity
Feed
is
the
new
Wall
A
! acebook’s
Edgerank
algorithm
decides
which
stories
F
are
to
be
displayed
and
which
are
to
be
hidden.
! dmins
can
change
/
edit
any
post
with
the
little
A
pencil
icon
at
the
top
right
of
all
posts.
! dmins
can
also
disable
posting
for
specific
fans
in
A
case
someone
starts
spamming
your
page
17. PIN POSTS
! inning
posts
keeps
it
at
the
top
of
your
activity
feed
P
for
7
days
! se
it
for
important
updates,
U
contests,
announcements
etc
! dd
links
and
additional
info
in
A
the
description
! in
posts
by
clicking
pencil
icon
P
at
the
top
right
of
the
post
18. FRIEND FEED
! ocuses
on
highlighting
the
users’
friends’
interaction
F
with
the
page.
! hows
interaction
from
your
fans’
friends
S
! ncreases
social
proof
I
! eature
can
be
turned
off
F
in
admin
panel
19. MILESTONES
! sed
to
highlight
important
dates
&
events
U
! dmins
set
the
date
of
milestones
which
enter
the
A
timeline
at
that
date
! ilestones
hold
more
weight
in
FB’s
algorithm
so
M
they
will
appear
in
more
fans’
newsfeeds
! se
for
new
store
opening,
U
new
product
launch,
when
you
company
was
founded
etc
20. STARRED STORIES
! imilar
to
Milestones
but
not
as
big
of
an
event
S
! ny
post
can
be
starred
so
that
it
stands
out
A
! tretch
to
fill
up
entire
page
(both
sides)
S
! ates
can
be
changed
so
they
D
appear
where
you
want
them
to
in
your
page’s
timeline
21. PRIVATE MESSAGE
! ans
and
non-‐fans
can
send
messages
to
pages
F
! his
feature
can
be
turned
on
or
off
T
! ages
can
only
respond
–
not
initiate
a
conversation
P
! ages
can
only
send
2
messages
back
for
every
1
P
received
! ot
to
be
used
to
sell
–
use
it
to
build
trust
and
N
relationships
with
your
fans
22. ADMIN PANEL
! ppears
at
the
top
of
your
page
A
! an
be
hidden
from
view
C
! llows
for
quick
access
to
A
stats
such
as
notifications,
likes,
messages
and
Insights
! lso
where
you
edit
your
A
page
info
and
settings
23. ACTIVITY LOG
! llows
admins
to
see
page
activity
broken
down
by
A
category
! rovides
admins
with
easy
access
to
all
parts
of
their
P
page
24. WRAP UP
! imelines
become
mandatory
as
of
March
31st
2012.
T
! efault
landing
pages
/
welcome
tabs
do
NOT
exist
D
inside
the
new
timelines
layout
! ll
apps
will
function
as
normal
A
! ustom
page
sizes
have
increased
to
810
pixels
wide
C
! mbrace
the
changes
or
become
obsolete!
E