3. Who is this guy? Director of Sales & Marketing Slic Network Solutions since 1998 Sole Proprietor of 274web1 (Websites since 1997) 5 Years as Graphic Design Director for a 3 publication newspaper (Won a few awards for design) Attended SUNY Potsdam for Fine Art/Graphic Design
4. What is Social Media/Networking? The interaction between a group of people who share a common interest using internet technologies to communicate using shared interests, related skills, or geographical location.
16. Who uses social media? Local Businesses: Sun Feather Soap, McDuffsTavern, Ton's Sports Bar, Slic.com; Brambles Inn, CPHospital, 99hits, Evans & Whites, St. Lawrence Chocolates , The Potsdam Chamber, etc. Colleges: SUNY Potsdam, Clarkson University, SUNY Canton (News), St. Lawrence University
20. Brand Awareness Twitter Facebook YouTube SlideShare Flickr Customer Care Twitter Facebook LinkedIn Community Building SlideShare Flickr Facebook Places Google Places FourSquare Lead Generation YouTube LinkedIn Facebook Places Google Places FourSquare Using the right tool
21. Channel Strength Twitter - Real time communication and help - Sharing short updates and links to relevant news - Public collaboration and conversations Facebook - Relationship building with customers - Insight into the personal interests of your community - Sharing valuable content for community members to share YouTube - Visual storytelling - Tapping into client and prospect emotions - Highlighting people and the impact of your brand SlideShare - Demonstrating expertise in respective industry - Appears in search engine results - Providing material and messaging for others to share Flickr - Visual aids to bolster branding - Shows the human side of brand w/ images of employees, fans, customers & partners - Ability for clients and users to tag images associated with you LinkedIn - Insight into prospects and current client base through profiles - Establishing credibility as a business - Providing help to customers in questions forums and groups FB Places, Google Places & FourSquare - Presenting new specials for customers - Provides incentives for repeat visits with badges, pins and may orships Using the right tool
27. Go to http://www.facebook.com/pages/create.php and click on the Local Business or Place button
28. Add your FB URL to your regular e-mail signature, business cards, etc. http://www.facebook.com/username/ (NOTE: Allows you to set a custom URL for your business page) Facebook
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30. Post business updates on your wall. Focus on business activities, such as “Working with ABC Company on web site redesign.”
37. Creating a Facebook Place Page with an iPhone, iPad Launch FB app Click Check In Search for Location Tag Friends & Check In Facebook Places
38. See where others are Select Places You can also click Map for a visual representation Facebook Places
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42. Twitter lets you write and read messages of up to 140 characters, or the very length of this sentence, including all punctuation and spaces.
43. Everyday, millions of users create, share and discover ideas on Twitter (19 million users reported as of October 2009 according to Neilson data as published by eMarketer) Twitter
44. A few Twitter success stories Twitter users follow Dell Outlet for exclusive deals on electronics - and have driven more than $3M in sales through Twitter Ice cream eaters in New York give local chain Tasti-D-Lite marketing feedback via Twitter - and sometimes get surprise dessert deliveries Coffee drinkers in Houston choose CoffeeGroundz for the personal relationships they’ve built on Twitter - and the shop’s Twitter-based ordering Twitter
45. Before you dive in If you want to spend time listening first, you don’t need an account to search at http://search.twitter.com Try searching for your company and a few key topics in your field Use the advanced search http://search.twitter.com/advanced or “near” and “within” to find tweets in your target market. Example: near:13676 within:25mi “ Listening” can help you get a sense of how you want to engage on Twitter Twitter
58. People like tips, links to interesting stories and blogposts (they don’t have to be about your company), exclusive deals and a good sense of humor
59. People like the human touch and will appreciate posts with your thoughts and experiences more than you think
60. They also like it when you say hi, respond to their questions, comments, praise, complaints and jokes
61. Don't try to sell – be helpful, post links about industry news, anwer questions, be entertaining, humourus. Once you have established a sense of community, then you can begin to sell through exclusive offers
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63. Can be time consuming so set limits and expectations appropriately
64. Avoid distractions like Mafia Wars, Farmville, Quizzes, etc. - block these applications so you don't continue to be bothered by requests
65. Social Media is not a popularity contest. Accept friend invitations/followers only from people that fit your customer profile based on geographic location and other demographics – 100 “friends” that fit your ideal customer profile are better than 1,000 faceless people
66. Create events (MySpace, Facebook) and fan pages (Facebook) to promote specific products and happenings
67. Categorize your friends (MySpace, Facebook) relevant to your products/service and send them invitations/messages that are relevant to them
68. Thank You! Your feedback is appreciated Please send comments & follow-up questions to: [email_address]
